Sara Matbaehchi Ettehad
Hamilton,ON
Summary
Enthusiastic and skilled content strategist, adept in crafting and refining diverse technological content. Proficient in developing online content and enhancing user experience through meticulous research and solution-oriented approaches. Efficient in delivering high-quality results promptly. Versatile in working autonomously or collaboratively, excelling in digital content creation and clear, engaging copywriting. Boasts strong communication skills, adept at building relationships, thriving under pressure, and making sound decisions within demanding deadlines.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Creator (Co-Op)
Evertz
Burlington, ON
05.2023 - 12.2023
- Conceptualized and crafted visually creative social media content for Instagram, Twitter, and LinkedIn using Adobe Suite tools and implemented strategic scheduling through Hootsuite, consistently planning one month ahead
- Applied copywriting skills and employed the AIDA model to craft engaging captions for social media posts, resulting in notable increases in followers and engagement across Instagram, Twitter, and LinkedIn, increasing by 20k.
- Collaborated effectively with Product Managers and specialists to coordinate equipment logistics for trade shows, ensuring seamless preparation and organization.
- Executed email marketing strategies using the Constant Contact platform, creating impactful emailers to invite over 1000 customers and partners to trade shows and press conference sessions.
- Created and edited concise short videos for broadcasting products and compiled short videos for trade shows using Adobe Premier Pro, CapCut, and InShot.
- Enhanced website performance by leveraging the Bright Edge platform through site SEO audits, keyword research, and optimized content
- Conducting market research and analysis for generating banners and marketing materials for diverse articles, newsletters, and trade shows showcasing a versatile skill set.
- Leveraged Microsoft Office Word proficiency to format, edit, and organize product content for the sales conference handbook
- Collaborated with Product Managers to collect data for case studies and leveraged product insights to develop engaging social media campaigns, resulting in heightened audience engagement and increased impressions.
- Redesigned product diagram with Adobe Illustrator contributed to an improved visual representation on the website's blog
- Contributed to the development and enhancement of rebranding strategy resulting in creating a new mission statement and elevating the website's visual appeal.
- Contributed to the marketing and trade show teams by assisting in material preparation, camera setup, and video recording during breakout sessions at sales conference events.
Business Marketing Coordinator (Remote Co-Op)
Eat For Life By Marsha
Calgary, AB
01.2023 - 04.2023
- Utilized Later Media for strategic social media content planning, showcasing adept time management skills to schedule posts consistently one month in advance
- Applied creative expertise to design compelling visuals for digital marketing purposes
- Promoted and managed various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest, while overseeing Google Profile and implementing SEO strategies
- Crafted visually appealing social media content using Canva Pro, and evaluated performance through social media KPIs, contributing to heightened brand awareness and increased sales
- Exercised copywriting proficiency for marketing and brand initiatives, effectively engaging and attracting the target audience
- Demonstrated strong research skills to discover valuable resources, facilitating the creation of content based on food days and recipes
Governance & Advocacy Student Support
Mohawk Student Association
Hamilton, ON
09.2022 - 12.2022
- Utilized Microsoft tools to employ report writing and research skills in developing a survey aimed at gathering data for the implementation of advocacy campaigns for international students
- This initiative ensured that the voices of international students were not only heard but also represented and acknowledged both on campus and beyond
- Exemplified teamwork and collaboration in the effective planning and management of advocacy and awareness campaigns for students at Mohawk College
- Applied strong communication and interpersonal skills to establish trust between the MSA and Mohawk College students, fostering a conducive environment for recognizing and addressing the unique needs and challenges faced by the students at Mohawk College.
Social Media Assistant (Remote unpaid Internship)
Eat For Life By Marsha
Calgary, AB
06.2022 - 09.2022
- Showcased meticulous attention to detail and strong research skills in the strategic planning, design, and execution of social media initiatives
- Developed the social media calendar and applied creative expertise to design captivating content, including videos, pictures, and infographics, utilizing Canva Pro
- Elevated the Pinterest page by crafting visually appealing content, resulting in a significant increase in monthly viewership from 300 to 1.6k.
Sales Representative
Shargh PVC Pipes Company
Iran
05.2013 - 02.2020
- Established prosperous partnerships with clients by employing robust and efficient communication and sales skills to introduce new product offerings, resulting in a 5% increase in sales
- Engaged in construction exhibitions, attracting new customers and subsequently enhancing brand awareness and sales by 5%
- Applied negotiation skills to secure vendors for primary materials, effectively reducing expenses through the procurement of reasonably priced goods
- Drafted official documents and letters, as well as organized and recorded documents, contributing to a streamlined filing system and reducing weekly file search time by an average of 3 hours.
Education
Advanced Diploma - Business Administration Marketing
Mohawk College
04.2024
Diploma - Business Marketing
Mohawk College
Hamilton, ON04.2022
Bachelor of Engineering - Mechatronics and Robotics
Eqbal University
Mashhad, Iran01.2015
Skills
- Content generation of Social Media Marketing
- SEO Strategies
- Digital Marketing
- Social Media Management
- Proficiency in using Microsoft Office including Word, Excel, PowerPoint, and Outlook
- Virtual and remote work tools including Zoom, MS Teams and Google Docs
- Proficient use of Canva and Adobe Creative Suite
- Developer of Social Media KPIs
- Video Editing
- Deadline Management
- Copywriting
- Research
- Email Campaigns
- Creating content
- Content Planning
- Developing content
- Content Strategy
- Content and digital asset management
- Social Media Content
- Editorial content management
- Content calendar coordination
- Content editing knowledge
- Unique content creation
- Knowledge of content management
Certification
- Digital Marketing Certificate from Stukent, https://home.stukent.com/certificate/0b2d6585de
- Digital Marketing Certificate from Bright Edge
- Social Media Marketing Certificate, https://home.stukent.com/certificate/0b2d6585de
- Microsoft Excel 2019 Introductory, https://www.credly.com/badges/d3159fdf-4b86-4d97-aa0dd773eacb4861/public_url
- Google Analytics for beginners Certification, https://analytics.google.com/analytics/academy/certificate/Le-eXDiLRg2E1lFwbhEKmw
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Content Creator (Co-Op)
Evertz
05.2023 - 12.2023
Business Marketing Coordinator (Remote Co-Op)
Eat For Life By Marsha
01.2023 - 04.2023
Governance & Advocacy Student Support
Mohawk Student Association
09.2022 - 12.2022
Social Media Assistant (Remote unpaid Internship)
Eat For Life By Marsha
06.2022 - 09.2022
Sales Representative
Shargh PVC Pipes Company
05.2013 - 02.2020
Advanced Diploma - Business Administration Marketing
Mohawk College
Diploma - Business Marketing
Mohawk College
Bachelor of Engineering - Mechatronics and Robotics
Eqbal University
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