SARA KHOJASTEH
Toronto,Canada
Summary
Dynamic professional with a proven track record at Estée Lauder Companies, specializing in performance development and client experience. Expertise in event coordination and market analysis drives brand activation and consistently exceeds sales goals. Strong partnerships and tailored training solutions enhance team capabilities and elevate customer engagement.
Overview
15
15
years of professional experience
Work History
FIELD EXECUTIVE TRAINER
ESTÉE LAUDER COMPANIES
Toronto, Canada
07.2024 - Current
- Delivered high-impact training across Estée Lauder's commercial portfolio, supporting multiple beauty and fragrance brands across Canada.
- Facilitated national and regional training seminars for Beauty Advisors and retailer teams, ensuring elevated product knowledge, storytelling, and client experience.
- Developed and maintained strong partnerships across major Canadian retailers, supporting training needs, in-store execution, and sell-through.
- Coordinated training schedules, masterclasses, multi-brand activations, and large-scale events to ensure seamless execution and brand alignment.
- Analyzed market performance and training needs to create tailored education plans supporting commercial growth.
- Facilitated group workshops and activities to promote collaboration and problem-solving among executives.
- Coordinated with external vendors when necessary to secure additional services or resources needed for successful execution of training programs.
LUXE EDUCATION & EVENTS COORDINATOR
ESTÉE LAUDER COMPANIES
Toronto, Canada
01.2024 - 07.2024
- Coordinated daily luxury masterclasses and education sessions, managing schedules, logistics, and event execution.
- Delivered in-store education focused on product mastery, service standards, and enhancing the client experience.
- Oversaw vendor coordination, event logistics, and multibrand activations ensuring best-in-class execution.
- Supported communication between field teams, corporate stakeholders, and retail partners.
HEAD FREELANCER
ESTÉE LAUDER COMPANIES
Toronto, Canada
07.2021 - 01.2024
- Led brand events at Sephora and Shoppers, exceeding sales goals by 120%+.
- Trained on-floor teams on hero products and selling techniques to drive conversions.
- Built strong client relationships leading to an 80%+ return rate.
- Supported online engagement and community promotion through beauty content.
CLINIQUE BEAUTY CONSULTANT
HUDSON'S BAY
Toronto, Canada
07.2019 - 07.2021
- Surpassed sales targets through personalized consultations and strong product recommendations.
- Delivered skincare and makeup demos to strengthen client loyalty.
MARKETING SPECIALIST
MEMAR ARCHITECT INC
Toronto, Canada
12.2018 - 07.2019
- Increased brand awareness by 25% through strategic content and social media management.
- Adapted marketing strategy to fit consumer preferences and expectations.
- Provided administrative support to the Marketing Manager on a daily basis.
- Managed and executed social media strategy, coordinating posting, and engagement efforts.
ENGLISH INSTRUCTOR & TEACHER
KAPADOKYA UNIVERSITY
Istanbul, Turkey
10.2015 - 07.2017
- Taught adult learners and aviation students, designing curriculum and delivering engaging lessons.
- Specialized in professional English, conversation-based learning, and inclusive classroom instruction.
ENGLISH INSTRUCTOR & TEACHER
MARTI SCHOOL
Izmir, Turkey
06.2014 - 10.2015
- Created lesson plans, handouts, and other materials for teaching English grammar, reading comprehension, and creative writing skills.
- Assessed student performance through tests, quizzes, and other forms of assessment.
ENGLISH INSTRUCTOR & TEACHER
JAHAD DANESHGAHI
Mashhad, Iran
03.2011 - 05.2014
- Adapted teaching strategies to different student learning styles and skill levels.
- Utilized a variety of assessment methods including oral presentations, portfolios, quizzes and writing assignments.
- Developed and delivered engaging English lessons to students of various ages, abilities and backgrounds.
Education
CERTIFICATE IN DIGITAL MARKETING - Digital Marketing
Udemy
Toronto, ON03-2021
DIPLOMA IN BUSINESS MARKETING - Business Marketing
George Brown College
Toronto, ON04-2020
CELTA CERTIFICATE - Teaching English To Speakers of Other Languages
Economy University
Izmir, Turkey09-2015
Bachelor of Arts - TEFL
Azad University
Azad University05-2009
Skills
- Reliability
- Performance Development
- Client Experience
- Selling Techniques
- Market analysis
- Event coordination
- Customer engagement
- Brand activation
- Professional coaching
- Problem-solving aptitude
- Workshop facilitation
- Innovation management
- Data-Driven Insights
- Microsoft PowerPoint
- Microsoft Excel
- Multitasking Abilities
Profile Links - Linkedin
www.linkedin.com/in/Sara-khojasteh-k
Languages
Persian
Native/ Bilingual
Turkish
Limited
Timeline
FIELD EXECUTIVE TRAINER
ESTÉE LAUDER COMPANIES
07.2024 - Current
LUXE EDUCATION & EVENTS COORDINATOR
ESTÉE LAUDER COMPANIES
01.2024 - 07.2024
HEAD FREELANCER
ESTÉE LAUDER COMPANIES
07.2021 - 01.2024
CLINIQUE BEAUTY CONSULTANT
HUDSON'S BAY
07.2019 - 07.2021
MARKETING SPECIALIST
MEMAR ARCHITECT INC
12.2018 - 07.2019
ENGLISH INSTRUCTOR & TEACHER
KAPADOKYA UNIVERSITY
10.2015 - 07.2017
ENGLISH INSTRUCTOR & TEACHER
MARTI SCHOOL
06.2014 - 10.2015
ENGLISH INSTRUCTOR & TEACHER
JAHAD DANESHGAHI
03.2011 - 05.2014
CERTIFICATE IN DIGITAL MARKETING - Digital Marketing
Udemy
DIPLOMA IN BUSINESS MARKETING - Business Marketing
George Brown College
CELTA CERTIFICATE - Teaching English To Speakers of Other Languages
Economy University
Bachelor of Arts - TEFL
Azad University