Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Sara Ibrahim

Toronto,Canada

Summary

Senior creative professional with track record of producing high-quality, engaging copy for various platforms. Known for delivering impactful content that aligns with brand voice and objectives. Collaborative team player focused on achieving results and adapting to changing project needs. Skilled in content strategy and creative brainstorming.

Overview

12
12
years of professional experience

Work History

Creative Manager

Uber (Careem)
01.2024 - 01.2025
  • Led multi-market creative projects across UAE, KSA, and Jordan, delivering culturally relevant campaigns that resonated with diverse audiences and met local market needs.
  • Worked together with cross-functional teams to identify business challenges and deliver tailored creative solutions that drove client satisfaction and campaign effectiveness.
  • Developed and implemented Arabic brand tone of voice (TOV) guidelines, ensuring consistent, culturally coordinated communication that strengthened brand identity across all platforms.
  • Researched and applied emerging creative trends and insights, enhancing campaign relevance and driving improved audience engagement and client outcomes.

Senior Creative

Wunderman Thompson
01.2018 - 01.2023
  • Developed integrated campaign concepts across web, social, OOH, broadcast, experiential, and digital media, driving increased brand engagement and contributing to measurable sales growth matched with brand strategy and project goals.
  • Presented creative ideas to clients and stakeholders, ensuring briefs were harmonized and elevating brand presence, resulting in higher client satisfaction and securing repeat business from key accounts.
  • Worked directly with clients to understand business needs and translate them into compelling creative solutions, boosting campaign ROI and reaching over one million impressions per campaign.
  • Delivered persuasive creative presentations in partnership with internal and external stakeholders, leading to the successful closing of pitches worth over $2 million.
  • Mentored junior creatives, providing feedback and supporting performance tracking, improving team productivity and raising the quality of creative output across projects.
  • Stayed up to date on trends, tech innovations, and industry best practices, enabling adoption of new tools and strategies that reduced campaign turnaround time and increased innovation in deliverables.
  • Co-led the Burger King campaign, which won a Gold award at MENA EFFIES & Ad Stars, contributing to significant brand awareness growth and increased consumer engagement across the region.

Arabic Copywriter

Leo Burnett
01.2013 - 01.2018
  • Led brainstorming sessions that generated innovative, audience-focused ideas, contributing to successful regional and global client campaigns with increased client approval and project scope expansion.
  • Crafted compelling, market-tailored copy matched with audience insights and brand objectives, helping campaigns resonate deeply and driving stronger consumer engagement across diverse sectors.
  • Worked closely with creative, strategy, and account teams to develop pitch concepts and integrated campaign ideas, playing a key role in winning new business opportunities and expanding client portfolios.
  • Wrote persuasive, structured copy for ATL, BTL, digital, radio, TVC, websites, and social media platforms, ensuring consistent brand messaging and driving higher audience response rates.
  • Attended production shoots and authored detailed creative briefs, enabling flawless campaign execution and maintaining strong brand harmonization that earned client trust and repeat collaborations.
  • Contributed to award-winning campaigns for top-tier brands including Dubai Tourism, Samsung, Coca-Cola, HSBC, Carrefour, and Talabat, enhancing brand visibility and market leadership.

Education

Bachelor - Mass Communication

Akhbar Alyom Academy
Cairo, Egypt
01.2006

Skills

  • Brand Voice Development
  • Campaign Creative Direction
  • Arabic-English Copywriting
  • Social, ATL & Digital Media
  • Concept Ideation
  • Leadership & Mentoring
  • Production Supervision
  • Experience (MENA, Canada)
  • Creative direction
  • Advertising campaigns

Accomplishments

Gold – MENA EFFIES (Burger King, 2021)

Gold – Ad Stars (Creative eCommerce, 2021)

UAE’s Next Mastermind Award – Best Authors

Led TikTok campaign for Garnier: 6 songs, 4M+ views in 2 weeks

Languages

English
Full Professional
Arabic
Native or Bilingual

Timeline

Creative Manager

Uber (Careem)
01.2024 - 01.2025

Senior Creative

Wunderman Thompson
01.2018 - 01.2023

Arabic Copywriter

Leo Burnett
01.2013 - 01.2018

Bachelor - Mass Communication

Akhbar Alyom Academy

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Sara Ibrahim