Summary
Overview
Work History
Education
Skills
References
Timeline
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Sara Cardona

Pereira, Col

Summary

Dynamic Creative Strategist with proven success at Mosaic Marketing Agency, specializing in ad strategy and campaign planning. Expert in audience segmentation and content creation, driving a 35% increase in engagement through innovative messaging. Adept at visual storytelling and consumer insights, fostering deep connections between brands and their audiences.

Overview

8
8
years of professional experience

Work History

Creative Strategist

Mosaic Marketing Agency
12.2022 - 05.2025
  • Ad Strategy: Developed brand voice and audience personas, helping clients connect more deeply with their target audience’s frustrations, desires, and beliefs. This repositioning strategy led to a 35% increase in engagement across client accounts.
  • Copy Writing: Created conversion-focused copy tailored to each stage of the customer journey—from unaware to solution-aware to product-ready. Messaging was crafted to overcome objections, amplify desire, and highlight benefits, leading to increased engagement and a 20% reduction in ad spend without loss of performance.
  • Campaign Strategy: Built full-funnel campaigns across paid and organic channels, aligning messaging and creative with each stage of the customer journey. From cold traffic awareness to retargeting and conversion, each campaign was crafted to move users closer to purchase, leading to a 35% engagement increase and stronger customer action rates.

Brand Strategist

Crun Chis
03.2023 - 02.2024
  • Content Strategy Development: Built a content strategy to highlight product benefits and overcome objections related to taste, strength, and ease of use. Showcased the product in action through engaging visuals, contributing to a 5,000-follower increase and improved brand trust.
  • Campaign Strategy: Developed ad campaigns that directly addressed customer objections—specifically around taste, fragility, and versatility—to shift perception and build product credibility. Strategic messaging reframed concerns as benefits, increasing purchase intent and driving higher engagement across paid channels.
  • Automation: Built customer trust and satisfaction with prompt responses and automated Instagram DMs, using keyword triggers to provide quick answers, address inquiries, and guide users to products or support. This streamlined communication process boosted engagement, increased sales.

Content Coordinator

Rennie
12.2022 - 04.2023
  • Data Analysis & Reporting: Conducted in-depth reporting and analysis of the company's communication and campaign strategies through Salesforce, leveraging insights to optimize overall performance and drive strategic decisions.
  • Audience Segmentation: Utilized data to segment audience lists based on behavior and engagement trends, enabling the development of targeted and personalized content campaigns that effectively resonated with specific customer groups.
  • A/B Testing: Implemented A/B testing for various elements, including keywords, copy, and design structures, to determine the most effective strategies for enhancing engagement and improving conversion rates across campaigns.
  • (contract)

Communications and Outreach Coordinator

Quest Outreach Society
08.2020 - 08.2022
  • Content Strategy Development: Created a social media strategy aimed at enhancing brand awareness by effectively communicating the organization's mission, highlighting social issues, and humanizing client stories. This approach led to a 20% increase in overall social engagement metrics and a 31% increase in monthly donations of $20 through emotionally resonant copywriting.
  • Fundraising Drive Direction: Directed a 12-day fundraising campaign that integrated blog creation, social media ads, and email marketing strategies, successfully raising $20,000 for the organization. This initiative not only increased visibility but also strengthened community support.
  • Targeted Donor Acquisition: Executed targeted social media campaigns to attract new donors, utilizing compelling content and clear calls-to-action that guided users to the subscription page. This strategy resulted in increased donor acquisition and improved conversion rates, contributing to the organization's growth.

Social Media Assistant

GPA Live Concerts
01.2017 - 06.2019
  • E-commerce platforms use targeted email campaigns, social media ads, and special offers to boost ticket, such as BOGO promotions and early bird discounts, to drive ticket purchases and increase revenue by 15%.
  • Provided data on customer behavior and sales patterns for beverages to forecast demand and adjust stock based on music preferences and other demographics.
  • Collaborated with the social media team to create engaging content that drove a 15% increase in event attendees.

Education

Diploma - Media Techniques & Marketing Communications

British Columbia Institute of Technology
09-2023

Bachelor of Arts or Bachelor of Sciences - Psychology

Thompson Rivers University

Skills

  • Ad strategy
  • Campaign strategy
  • Audience segmentation
  • Content creation
  • Campaign planning
  • Social media strategy
  • Content strategy
  • Consumer insights
  • Visual storytelling
  • Concept development
  • Market research

References

References available upon request.

Timeline

Brand Strategist

Crun Chis
03.2023 - 02.2024

Creative Strategist

Mosaic Marketing Agency
12.2022 - 05.2025

Content Coordinator

Rennie
12.2022 - 04.2023

Communications and Outreach Coordinator

Quest Outreach Society
08.2020 - 08.2022

Social Media Assistant

GPA Live Concerts
01.2017 - 06.2019

Diploma - Media Techniques & Marketing Communications

British Columbia Institute of Technology

Bachelor of Arts or Bachelor of Sciences - Psychology

Thompson Rivers University

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Sara Cardona