Sankalp Sharma
Strategic Public Relations & Communications Professional
Sacramento
Summary
Strategic communications professional with 4+ years managing national PR campaigns for Fortune 500 companies and nonprofits. Proven track record securing earned media coverage across tier-1 outlets and driving organizational visibility through integrated communications strategies. National PRSSA President and published author with expertise in crisis communications and multilingual capabilities.
Overview
4
4
years of professional experience
4
4
Languages
Work History
PUBLIC RELATIONS MANAGER
American Foundation for Suicide Prevention
01.2025 - Current
- Led national PR strategy managing 50+ annual media inquiries across 73 chapters with tier-1 outlets (NY Times, Washington Post, WSJ)
- Directed PR Ambassador program empowering 73+ chapter teams through monthly training and strategic guidance
- Orchestrated multi-channel campaigns including 50 annual PR Newswire releases and weekly clips distribution to 500+ stakeholders
PUBLIC RELATIONS ASSOCIATE
EMC Communications
01.2024 - 01.2025
- Developed communication plans for 6+ high-profile clients achieving over 500 million in combined reach
- Maintained database of 1,000+ journalists while crafting press materials and conducting strategic media monitoring
- Managed portfolio including American Family Insurance, Business for Fair Minimum Wage, and Beneficial State Bank
PUBLIC RELATIONS MANAGER
San Sharma Consulting
01.2022 - 01.2024
- Provided strategic PR consulting to 15+ businesses/nonprofits, improving client visibility by average of 50%
- Developed integrated digital marketing strategies driving measurable engagement and business results
PUBLIC RELATIONS INTERN
FINN Partners
01.2023 - 01.2023
- Executed strategic communications for five major clients, including KIPP Foundation and Army Educational Outreach Program
- Secured earned media coverage across traditional and digital platforms through innovative PR campaigns
Education
Bachelor of Arts - Public Relations
California State University
05-2024
Skills
Cision
PR strategy development
Crisis management
Press release writing
Community relations
MuckRack
Meltwater
PR Newswire
Mondaycom
Adobe Creative Suite
Media relations
Websites
Accomplishments
- Published Author: "Straight from the Heart" and "Strength in Color" (Amazon)
- PRSSA 2024 Gold Key Award Recipient (highest student honor)
- Guest Lecturer: DE&I in Public Relations at DePaul University
- Contributing Author: "Heart F1rst For Emerging Leaders"
LEADERSHIP & ACHIEVEMENTS
- NATIONAL PRESIDENT | Public Relations Student Society of America | 2023-2024
- Led national organization of 6,000+ members across 300+ chapters, increasing engagement by 25% and generating $500,000 in revenue
- BOARD MEMBER | Public Relations Society of America | Present
- Youngest board member in history, providing strategic guidance on the business development of over 30,000 people
Timeline
PUBLIC RELATIONS MANAGER
American Foundation for Suicide Prevention
01.2025 - Current
PUBLIC RELATIONS ASSOCIATE
EMC Communications
01.2024 - 01.2025
PUBLIC RELATIONS INTERN
FINN Partners
01.2023 - 01.2023
PUBLIC RELATIONS MANAGER
San Sharma Consulting
01.2022 - 01.2024
Bachelor of Arts - Public Relations
California State University
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