SANJUKTA CHAURASIA

• Managed budget allocation and resource utilization to maximize marketing ROI.
• Created and managed social media campaigns to increase brand engagement and sales by 20%.
• Continually maintained and improved thecompany's reputation and positive image in markets served.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic and sales.
• Devised content strategy to effectively engage target audiences.

• Monitored trends in social media, industry, and competitive landscape to create new material.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported social media and online marketing campaign results.
• Monitored competitor content to identify areas for improvement in client campaigns.

• I am also working as an independent contractor in a Brand Ambassador role helping market for a variety of brands, including, Chanel, Steer, Beach Day Everyday, Vizzy, PC Financial Services, TD Bank, Kidde, CF Masonville, Tim Hortons and more.
• Played a leadership role in-field, assisting with activation set up, live execution & tear down, and ensuring events run flawlessly

• Generated daily social media content and contributed to the establishment of the company's online identity on popular platforms such as Twitter, Facebook, and Instagram.
• Analyzed campaign performance using Google Analytics and adjusted strategies accordingly
• Develop and execute integrated marketing campaigns across various digital channels, including social media, email, and search
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Conduct market research to discover consumer trends and habits in various industrial sectors
• Developed relationships with potential customers by speaking with them face-to-face and building trust and rapport.

• Created interesting and engaging newsletters, training webinars, and provided support to travel agent clients for all of their social media, website and marketing needs
• Oversee website design and content updates to ensure alignment with brand messaging and SEO best practices
• Worked on social media management, including organic and paid campaigns, resulting in a 20% increase in engagement rates
• Strategically developed monthly email calendars, and defined frequency, cadence, automation and audience segmentation strategies to increase LTV and overall customer loyalty.
• Oversee all brand collaborations including giveaways, influencers, earned media, and affiliate marketing.

Achievements:

• Completed their 2022 Fall Catalogue for customers.
• Established company's online presence

• Worked closely with the Sales team to develop and execute a successful account-based marketing strategy, resulting in a 25% increase in revenue.

Achievements :

• Suggested and introduced new methods for increasing sales in the business, for example, applying for tenders to enhance the firm's sales.