Hi, I’m
Sanjoli Bajaj
Toronto,ON
Summary
Dedicated Media Planner with 5+ years of experience in developing successful advertising campaigns. Skilled in market research, media buying, and budget management. Seeking to utilize expertise in a dynamic organization.
Overview
5
years of professional experience
8
Certification
7
Client Portfolio's Managed
Work History
Dentsu
Media Planner & Buyer
09.2021 - Current
Job overview
- Managed the process of sending RFPs, managing BCRs, and presenting Media Plans, Blocking Charts, and Post Reports with precision and timeliness.
- Specialized in managing and optimizing 360 campaigns across various platforms, including Email, LinkedIn, Meta, Google, Reddit, and Print/OOH.
- Provided strategic recommendations to clients on tactics, audiences, and placements, ensuring effective weekly budget pacing and delivering comprehensive reporting and analysis.
- Managed budgets of $4M across 4 clients simultaneously, staying within allocated resources through data-driven planning and vendor negotiations, while meeting client needs.
- Collaborated with creative teams to ensure that messaging was consistent across all mediums used in a campaign.
Wireless DNA | Authorized Dealer For Rogers & Fido
Marketing Coordinator
02.2020 - 09.2021
Job overview
- Managed content across six social media platforms (Meta, LinkedIn, YouTube, My Google Business) through HubSpot, focusing on SEO for enhanced visibility.
- Developed and implemented digital media strategy to maximize brand awareness and lead generation, staying updated on industry best practices.
- Provided design support for promotional materials such as flyers, brochures, and signage using Photoshop, InDesign, and Canva, ensuring adherence to corporate branding.
- Assisted in planning and executing client events such as workshops, store grand openings, and promotional events.
- Conducted market research to identify trends, competitive activity, and opportunities for product and service growth.
- Worked on theB2B sector catered towards attracting EPP clients for Rogers via Email Marketing, LinkedIn Marketing, and Google Search Ads.
Seneca Student Federation
Student Vice-President | Marketing
10.2019 - 04.2021
Job overview
- Managed a team of 3 coordinators, fostering a collaborative and productive work environment.
- Led the revamp of the SSF website, enhancing user experience and engagement.
- Introduced innovative strategies such as live streaming, reels, and weekly YouTube uploads during COVID-19, ensuring continued brand reach and influence in a remote environment.
- Organized and managed both in-person and virtual events for students and colleges, demonstrating adaptability and effective event management skills.
- Maintained successful relationships with a diverse range of stakeholders, including Board Members, Advisors, College Staff, Students, and Vendors.
Seneca Business School & Amazon Prime
Campus Brand Ambassador
12.2019 - 03.2021
Job overview
- Planned and shot trending and high-quality content to engage target audiences and boost brand loyalty.
- Raised brand awareness by organizing and executing campus-wide marketing events.
- Attracted potential customers with engaging and informative product presentations at campus events.
Flipside Cafe
Digital Marketing Coordinator
02.2019 - 09.2019
Job overview
- Implemented SEO initiatives such as keyword optimization and link building to improve organic search rankings.
- Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
- Boosted the cafe's publicity by 30% through collaborations with influencers and media houses like BlogTO and Toronto Food Network.
Education
Ted Rogers School of Management | TMUToronto
Bachelor's of Commerce from Marketing
04.2024
University Overview
- Minor: Events & Live Entertainment
- Dean's List: Fall 2022 & Winter 2023
- 3.5 GPA
Seneca College of Applied Arts And TechnologyNorth York, ON
Advance Diploma from Marketing Management
04.2021
University Overview
- Honor Roll: Fall 2018, Winter 2019, Fall 2019
- Social Media Coordinator, Enactus Seneca
- Apprenticeship, Ontario Colleges' Marketing Competition OCMC 2020
- 3.8 GPA
Skills
- Paid Media Strategy
- Google AdWords
- Copywriting & SEO
- Email Marketing
- Cross-Functional Collaboration
- Client Relationship Management
- Media Negotiation
- Budget Management/Forecasting
- DV 360/Campaign Manager
- Data Analysis & Optimization
Client Portfolio
LVMH, Sephora, IKEA, Goodlife Fitness, Loblaws, Indigo, Telus, Wireless DNA, Seneca Student Federation, and Flipside Cafe
Certification
- Google Campaign Manager 360
- Google Display and Video 360
- Google Ads Measurement
- Hubspot Inbound Marketing
- Teads Cookieless Industry Landscape
- Advertising on LinkedIn
- Sustainable Events & Galas
- Facebook Ads Manager
Timeline
Media Planner & Buyer
Dentsu
09.2021 - Current
Marketing Coordinator
Wireless DNA | Authorized Dealer For Rogers & Fido
02.2020 - 09.2021
Campus Brand Ambassador
Seneca Business School & Amazon Prime
12.2019 - 03.2021
Student Vice-President | Marketing
Seneca Student Federation
10.2019 - 04.2021
Digital Marketing Coordinator
Flipside Cafe
02.2019 - 09.2019
Ted Rogers School of Management | TMU
Bachelor's of Commerce from Marketing
Seneca College of Applied Arts And Technology
Advance Diploma from Marketing Management
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