SANJAY TRIVEDI
Marketing Manager
Toronto,ON
Summary
Strategic and analytical growth marketing professional with expertise in transforming marketing and advertising strategies into desired results across B2B and B2C markets. Leads teams in developing profitable campaigns. Well-versed in both online and traditional marketing approaches. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. A creative storyteller with a data driven approach. Innovative, entrepreneurial, and committed to lifelong learning.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Quantum Lifecycle Partners
10.2020 - Current
- Managed marketing budget (~$350,000) and associated P&L to develop and execute marketing strategies, and lead generation for business units
- Utilized paid and organic marketing campaigns to increase website traffic by 21% YoY, lead generation by 12%, increased Click-Through Rate (CTR) by 32% and reduce Cost per Acquisition (CPA) by 18%
- Produced and launched company's first podcast, and developed trade show marketing strategy resulting in increased lead generation
- Collaborated with agency partner to create comprehensive acquisition strategy, achieving 31% increase in return on investment over 12 months
Implemented customer journey mapping, audience segmentation - Set-up and managed contact center, resulting in improved customer service and 23% increase in lead generation
- Successfully launched multiple go-to-market plans for new business initiatives
- Devised content strategy to effectively engage target audiences
- Analyzed and reported on KPIs using analytics to validate and demonstrate success in marketing campaigns
Inside Sales Representative
Staples
08.2019 - 09.2020
- Successfully achieved 125% of sales targets for printing and marketing services to Small and Medium Enterprises (SMEs)
- Effectively coordinated special projects as Category Specialist for 2020 Back to School campaign launching new products for the Canadian market
- Skillfully utilized Salesforce to manage pipelines, track customer journeys, and ensure timely and efficient delivery of marketing projects
- Provided proactive marketing advice to SMB clients to enhance their business growth
Account Director
Ogilvy
02.2018 - 02.2019
- Developed and implemented comprehensive go-to-market campaigns for sports, infrastructure, and pharmaceutical businesses, resulting in increased product market share and brand awareness
- Successfully led communications efforts for social media, print media, TV, and sponsored events, collaborating with internal and external stakeholders
- Led cross-functional teams in development and execution of integrated advertising campaigns, including strategy, creative, media, and production of national and regional marketing campaigns
- Monitored and reported on campaign performance, analyzing data and metrics to identify areas of improvement and optimize future campaigns
- Conducted brand market research before and after campaigns and reported on successes and learnings
- Mentored and developed junior team members, helping them to grow and advance their careers
Account Supervisor
McCANN
05.2016 - 02.2018
- Successfully led brand launch campaign for telecom brand, resulting in 16 million subscribers growth within first month of launch
- Developed and executed TV, print, and radio campaigns, as well as sales enablement materials
- Managed team of account managers and coordinators responsible for overseeing development and execution of advertising campaigns for portfolio of clients
- Designed and implemented integrated marketing campaigns for new product launches in CPG space: succeeded in penetrating newer markets, and boost sales (resulting in 18% increase)
- Managed end-to-end marketing projects, including briefing, advertising operations, and post campaign reporting and analysis
- Built and maintained strong relationships with clients and internal teams, fostering trust and collaboration
Senior Account Manager
Marshmallow
07.2013 - 05.2016
- Developed and implemented launch and go-to-market strategies for healthcare, hospitality, and CPG brands
- Led and managed agency resources in creating consumer insights-based advertising, promotion, and shoppers marketing
- Negotiated contracts and pricing with clients and vendors, managing budgets and financial reporting for campaigns
- Analyzed campaign results, delivered recommendations for future brand marketing campaigns
Account Executive
MSLGROUP Creative
12.2011 - 02.2013
- Assisted with development of proposals and pitch presentations to win new business
- Coordinated production and delivery of advertising and sales enablement materials
- Assisted with budget management and financial reporting for campaigns
- Provided regular updates to clients and internal teams on progress of campaigns
Education
Certificate - Digital Marketing
York University
Toronto, ON05.2022
MBA - Marketing
Devi Ahilya University
Indore2011
Skills
- Go-to-market strategy
- Lead Generation
- Brand Management
- Customer Journey Mapping
- Paid & Social Ads
- Marketing Analytics
- Budgeting and P&L
- Print/Offline Advertising
- Online/Digital Marketing
- Video Production
- Creative Thinking
- Stakeholder Relationship
Accomplishments
- Member of ‘Tarumitra’ at St
- Xavier’s College, to promote sustainability 2 1
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
Quantum Lifecycle Partners
10.2020 - Current
Inside Sales Representative
Staples
08.2019 - 09.2020
Account Director
Ogilvy
02.2018 - 02.2019
Account Supervisor
McCANN
05.2016 - 02.2018
Senior Account Manager
Marshmallow
07.2013 - 05.2016
Account Executive
MSLGROUP Creative
12.2011 - 02.2013
Certificate - Digital Marketing
York University
MBA - Marketing
Devi Ahilya University
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