Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sanjay Mandapaka

Vancouver

Summary

Professional marketing analyst with strong analytical skills and keen ability to interpret data trends. Proven track record of driving successful marketing strategies and optimizing campaigns to meet business goals. Highly collaborative team player known for adaptability and delivering consistent results in dynamic environments. Skilled in data analysis, market research, and project management, with knack for identifying growth opportunities and enhancing team efforts.

Overview

7
7
years of professional experience

Work History

Junior Marketing Analyst

Zydder
11.2023 - Current
  • Analyzed market trends to identify growth opportunities and inform strategic marketing decisions.
  • Conducted competitive analysis to support product positioning and enhance brand differentiation.
  • Developed and maintained dashboards using analytics tools to track campaign performance metrics.
  • Collaborated with cross-functional teams to execute marketing campaigns aligned with organizational goals.
  • Conducted trend forecasting and analysis.
  • Researched and evaluated potential new markets and products.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.

Manager

Granville Tobacconist
04.2021 - 05.2022
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Supervised sales team of 6 people, stepping in to support employees and deliver smooth sales processes for clients.
  • Completed bi-weekly payroll for company employees.
  • Managed banking reconciliations and monthly balance sheet statements.
  • Completed data entry tasks with accuracy and efficiency.
  • Scanned documents and saved in database to keep records of essential organizational information.
  • Entered numerical data into databases with speed and accuracy using 10-key pad.
  • Located and corrected data entry errors and reported to management.
  • Used tools like Tableau for pattern recognition.
  • Maintained high level of understanding of industry standards and trends.
  • Directed full-cycle marketing and advertising strategies.
  • Helped customers complete purchases, locate items and join reward programs.
  • Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
  • Worked closely with shift manager to solve problems and handle customer concerns.
  • Reconciled cash drawer at start and end of each shift, accounting for errors and resolving discrepancies.

Data Analyst

Kernex Microsystems
01.2020 - 12.2020
  • Coordinated statistical data analysis, design and information flow.
  • Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
  • Produced monthly reports using advanced Excel spreadsheet functions.
  • Participated in requirements meetings and data mapping sessions to understand business needs.
  • Extracted South Central Railway data from Railway Central API and worked with unstructured data. Analyzed 10+ Million traveler records using Python.
  • Wrote scalable Python code to calculate the traveler metrics. Worked with Tableau to generate meaningful dashboards to visualize the trends.
  • Built a data science pipeline to analyze Railway schedules and delays data and use logistic regression to find the probability of delay in train schedule.

Junior Data Analyst

Sreeven Infocom
05.2018 - 12.2019
  • Developed Reactivation model to improve KPI of reviving customers for the business which reactivates around 4.3million lapsed/ churn customers per year bringing in $630k in incremental sales annually.
  • Led a cross functional project with software engineering, product teams to develop a digital stylist web application powered by personalization system which generates a 5% increase in AOV.
  • Created a streamlined XGBoost pipeline for training, tuning, and testing new models in Python.
  • Debugged and improvised the code of existing models to make them scalable, production ready while maintaining clean coding standards and maintaining documentation in code repositories.

Education

MBA - Marketing

University Canada West
04.2021

BBA - Sales

London Management Academy
Hyderabad, Telangana
04.2018

Skills

  • Transaction processing expertise
  • Team development strategies
  • Technical expertise
  • Project Management
  • Employee supervision
  • Proficient in dispute resolution
  • Stakeholder needs assessment
  • Customer service expertise
  • Refund management
  • Accurate cash reconciliation skills
  • Accounts receivable handling

Languages

English
Full Professional

Timeline

Junior Marketing Analyst

Zydder
11.2023 - Current

Manager

Granville Tobacconist
04.2021 - 05.2022

Data Analyst

Kernex Microsystems
01.2020 - 12.2020

Junior Data Analyst

Sreeven Infocom
05.2018 - 12.2019

BBA - Sales

London Management Academy

MBA - Marketing

University Canada West

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Sanjay Mandapaka