SANJANA JOJU

Data Analyst

Mitsogo | Hexnode

06.2019 - 06.2023

Produced detailed monthly customer reports using Excel spreadsheet functions, providing key insights into business trends and performance metrics.
Conducted in-depth analysis of visitor-to-lead-to-customer conversion rates on a regional basis, contributing to an enhanced understanding of customer behavior and market trends.
Expertly analyze large datasets using SQL queries, demonstrating a strong proficiency in data analysis for informed decision-making.
Analyzed lead-to-customer conversion data from Google Ads, optimizing campaigns to maximize conversion rates and ROI.
Generated detailed reports on visitor traffic from Google Analytics, utilizing findings to improve website performance and user experience.
Evaluated Google Ads campaigns for conversions, identifying areas for improvement and implementing targeted strategies.
Conducted comprehensive competitor analysis to pinpoint market share gaps and growth opportunities.
Created various documents to assist with pulling metrics data and presenting information to stakeholders for a concise understanding of resource performance.
Actively participated in requirements meetings and data mapping sessions to gain a deep understanding of business needs and objectives.
Proficiently handled a variety of tools, including Lucky Orange, Zendesk, Hubspot, Matomo, Google Ads, and Google Analytics, showcasing versatility in data analysis and reporting.
Generated ad-hoc reports to evaluate specific business requirements.
Trained junior analysts on best practices, improving overall team performance and productivity.
Upheld security and confidentiality of documents and data within the area of responsibility.