Sanil Pirani

· Targeted ICP Prospecting: Engaged with Directors to C-level executives at companies with up to $100M ARR and 500 employees, focusing on high-value prospects and strategic accounts.

· Operational Analysis: Conducted comprehensive analyses of clients' current and projected operations, showcasing how digital transformation and system integration could enhance operational efficiency and return on investment.

· Sales and Marketing Strategy: Analyzed and refined sales strategies, and crafted a multi-channel marketing plan that included Google Ads, LinkedIn Ads, Meta Ads, YouTube campaigns, virtual conferences, and content creation, resulting in substantial lead generation and increased brand visibility.

· Outreach Software Implementation: Successfully introduced and integrated Apollo.io, significantly improving prospecting efficiency, optimizing sequence creation, and enhancing overall business development strategies.

· Proposal and Documentation Support: Assisted the director in crafting impactful client proposals and contract documents, and managed the coordination and documentation of sales analysis and prospecting data in the CRM, ensuring streamlined processes and accurate reporting.

· Achieved 120% of targets by providing value proposition and generated 2M revenue for Google Ads

· Developed strategic sales plan for 1000+clients by understanding and identifying customer needs, being their point of contact, and reach out for implementing SEM framework to enhance sales (BANT & SPIN)

· Sold automated Google marketing campaigns for multiple clients and maintained sales pipeline by being highly organized and detail oriented which influenced in a close rate of 20% above the average for a full sales cycle

· Hands-on experience in sales methodologies, creating campaigns and business strategies, providing support related to billing, policy and technical issues, conversion tracking, tag implementation, optimizing budgets, contract negotiation and prioritization of data for enhanced customer experience

· Continuous revenue growth for over 750 client accounts by quoting an average of 30% while influencing accuracy in forecasts and reports to the management

· Provided insights on CRM systems including workflows, deal cycle management, pricing and pre- sales, relationship building, reporting, negotiating contracts and dashboards

· Collaborated with three other executives to develop and implement a new order tracking system, enhancing order management and operational efficiency.

· Performed regular check ins with 250 existing customers to ensure key metrics were met, with a progress in an annual retention rate of 5% above plan

· Assisted with market research, articulate sales support and grassroots of PR to increase awareness and brand value success

· Exceeded Quarterly Quota of $110K field sales targets in selling travel solutions by outbound sales, networking, inside sales

· Proven track record of increasing branch sales up to 88% and exceeded profit margin goals by being competitive and collaborative amongst reps in GTA region

· Shouldered leadership responsibilities with confidence, decision-making and time management skills at a satellite branch while adhering to duties of a branch manager

· Successful implementation of Salesforce.com in research of new segment processes, improvements of pos design to increase efficiency, and strategic initiatives that require CRM software development.

· Coordinated improvements to standard operating procedures related to sales process such as food and labor cost, technology, tools and provide details for standard operating procedure and scheduling project documents such as project plan, RACI, RAID, WBS.

· Coordinated process and maintain operations of RFP & ERP systems and collaborate with functional partners for best practices of written and verbal communication