Sanika Shinde
York,ON
Summary
Enterprising Account Executive with 2+ years of profitable experience expanding company's client base while partnering with top-performing account executives. Dynamic, customer-focused team player with a tireless drive to lead flawless communication, resulting in engaged and loyal customers. Tech-savvy professional with mastery of modern computerized account management tools.
Strong communication skills, thorough knowledge of the Canadian media landscape, and a can-do attitude allow me to work cross-functionally to meet and exceed business goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Account Executive
Elemental
Toronto, Ontario
04.2024 - Current
- Organizing and managing multiple projects simultaneously, while meeting deadlines.
- Assessing campaigns against established goals and objectives effectively.
- Coordinating the production of print, digital, television commercials, and social content.
- Responding quickly to client questions about progress or changes in campaigns.
- Preparing presentations for client meetings, detailing campaign objectives and results.
- Sharing invoices among the internal team.
Account Coordinator
Ethnicity Matters
Toronto, ON
12.2022 - 10.2023
- Managing daily campaigns, creating work back schedules, and maintaining frequent client contact.
- Creating media and creative briefs for the internal team, as well as briefing them on the campaign.
- Managing funds, including as producing estimates, Pos, and invoices.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Built and maintained productive relationships with customers and internal partners.
- Managed multicultural advertising for Rogers Communications and Toronto Blue Jays.
Account Executive
Balmoral Multicultural Marketing
Toronto, ON
04.2022 - 09.2022
- Established and maintained good public relations and networking within community to develop business.
- Created and executed strategic plans for business opportunities through resource management and internal collaboration.
- Maintaining a great client relationship and expanding the connection by expressing a true sense of responsibility for the team's performance.
- Take aware of client demands and ensure that the agency has acquired enough resources to satisfy those needs effectively.
- Experienced handling Digital and print production.
- Working on several campaigns while also handling billing.
- Managed multicultural advertising for Metrolinx brand. (PRESTO, GO, UP Express)
Social Media Coordinator
GIRL GANG STRONG
TORONTO, ON
05.2021 - 10.2021
- Managed the company´s Twitter, Instagram, Facebook profiles with 25,000+ followers
- Defined social media plans; Created social media content to increase customer engagement by 28%
- Create high-quality content on Twitter and Facebook for promotional purposes
- Pulled reports, reviewed KPIs on monthly basis, facilitating future strategic planning
- Analyzed and optimized marketing campaign performance; Calculated metrics such as clicks and impressions
- Participated in a brand photoshoot, and develop a content strategy to foster digital brand growth
- Work closely with Marketing Manager to develop and implement strategic social media marketing plans.
Advertising Intern
MX ADVERTISING PVT LTD
MUMBAI, INDIA
07.2018 - 09.2018
- Assisted in overseeing social media for trending news, ideas, best practices, and feedback
- Created engaging Facebook, LinkedIn and Twitter content to enhance the company´s social presence by 35%
- Conducted market research and competitive landscape analysis to identify the latest trends, and give recommendations to the marketing team.
- Created sales presentations to promote advertising benefits to potential customers.
- Optimized revenue levels by developing engaging promotional programs.
- Attended workshops and trade shows to network with new contacts.
Education
Graduate Certificate - Content Strategy
Humber College
Toronto, ONGraduate Certificate - Advertising Media Management
Humber College
Toronto, ONBachelor of Mass Media - Advertising
Mumbai University
Mumbai, IndiaSkills
- Account Management
- Service coordination
- Customer relationships
- Client campaigns
- Managing client relationships
- Influencer marketing
- Strong presentation skills
- Social Media Management
- Content Creation
- Decision-Making
- Teamwork & Leadership
- Strong Communication
Certification
Google Ads Search Certification (2021)
Hootsuite Platform Certification (2020)
Later Product Per Certification (2019)
Accomplishments
- Clio Award 2023 (Bronze Winner) : Toronto Blue Jays - Cricket Day at the Park (https://clios.com/sports/winner/partnerships-sponsorships/toronto-blue-jays/toronto-blue-jays-cricket-day-at-the-park-507067)
Timeline
Account Executive
Elemental
04.2024 - Current
Account Coordinator
Ethnicity Matters
12.2022 - 10.2023
Account Executive
Balmoral Multicultural Marketing
04.2022 - 09.2022
Social Media Coordinator
GIRL GANG STRONG
05.2021 - 10.2021
Advertising Intern
MX ADVERTISING PVT LTD
07.2018 - 09.2018
Google Ads Search Certification (2021)
Hootsuite Platform Certification (2020)
Later Product Per Certification (2019)
Graduate Certificate - Content Strategy
Humber College
Graduate Certificate - Advertising Media Management
Humber College
Bachelor of Mass Media - Advertising
Mumbai University
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