Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Websites
Timeline
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Sanika Shinde

York,ON

Summary

Enterprising Account Executive with 2+ years of profitable experience expanding company's client base while partnering with top-performing account executives. Dynamic, customer-focused team player with a tireless drive to lead flawless communication, resulting in engaged and loyal customers. Tech-savvy professional with mastery of modern computerized account management tools.

Strong communication skills, thorough knowledge of the Canadian media landscape, and a can-do attitude allow me to work cross-functionally to meet and exceed business goals.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Account Executive

Elemental
Toronto, Ontario
04.2024 - Current
  • Organizing and managing multiple projects simultaneously, while meeting deadlines.
  • Assessing campaigns against established goals and objectives effectively.
  • Coordinating the production of print, digital, television commercials, and social content.
  • Responding quickly to client questions about progress or changes in campaigns.
  • Preparing presentations for client meetings, detailing campaign objectives and results.
  • Sharing invoices among the internal team.

Account Coordinator

Ethnicity Matters
Toronto, ON
12.2022 - 10.2023
  • Managing daily campaigns, creating work back schedules, and maintaining frequent client contact.
  • Creating media and creative briefs for the internal team, as well as briefing them on the campaign.
  • Managing funds, including as producing estimates, Pos, and invoices.
  • Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Built and maintained productive relationships with customers and internal partners.
  • Managed multicultural advertising for Rogers Communications and Toronto Blue Jays.

Account Executive

Balmoral Multicultural Marketing
Toronto, ON
04.2022 - 09.2022
  • Established and maintained good public relations and networking within community to develop business.
  • Created and executed strategic plans for business opportunities through resource management and internal collaboration.
  • Maintaining a great client relationship and expanding the connection by expressing a true sense of responsibility for the team's performance.
  • Take aware of client demands and ensure that the agency has acquired enough resources to satisfy those needs effectively.
  • Experienced handling Digital and print production.
  • Working on several campaigns while also handling billing.
  • Managed multicultural advertising for Metrolinx brand. (PRESTO, GO, UP Express)

Social Media Coordinator

GIRL GANG STRONG
TORONTO, ON
05.2021 - 10.2021
  • Managed the company´s Twitter, Instagram, Facebook profiles with 25,000+ followers
  • Defined social media plans; Created social media content to increase customer engagement by 28%
  • Create high-quality content on Twitter and Facebook for promotional purposes
  • Pulled reports, reviewed KPIs on monthly basis, facilitating future strategic planning
  • Analyzed and optimized marketing campaign performance; Calculated metrics such as clicks and impressions
  • Participated in a brand photoshoot, and develop a content strategy to foster digital brand growth
  • Work closely with Marketing Manager to develop and implement strategic social media marketing plans.

Advertising Intern

MX ADVERTISING PVT LTD
MUMBAI, INDIA
07.2018 - 09.2018
  • Assisted in overseeing social media for trending news, ideas, best practices, and feedback
  • Created engaging Facebook, LinkedIn and Twitter content to enhance the company´s social presence by 35%
  • Conducted market research and competitive landscape analysis to identify the latest trends, and give recommendations to the marketing team.
  • Created sales presentations to promote advertising benefits to potential customers.
  • Optimized revenue levels by developing engaging promotional programs.
  • Attended workshops and trade shows to network with new contacts.

Education

Graduate Certificate - Content Strategy

Humber College
Toronto, ON

Graduate Certificate - Advertising Media Management

Humber College
Toronto, ON

Bachelor of Mass Media - Advertising

Mumbai University
Mumbai, India

Skills

  • Account Management
  • Service coordination
  • Customer relationships
  • Client campaigns
  • Managing client relationships
  • Influencer marketing
  • Strong presentation skills
  • Social Media Management
  • Content Creation
  • Decision-Making
  • Teamwork & Leadership
  • Strong Communication

Certification

Google Ads Search Certification (2021)

Hootsuite Platform Certification (2020)

Later Product Per Certification (2019)

Accomplishments

  • Clio Award 2023 (Bronze Winner) : Toronto Blue Jays - Cricket Day at the Park (https://clios.com/sports/winner/partnerships-sponsorships/toronto-blue-jays/toronto-blue-jays-cricket-day-at-the-park-507067)

Timeline

Account Executive

Elemental
04.2024 - Current

Account Coordinator

Ethnicity Matters
12.2022 - 10.2023

Account Executive

Balmoral Multicultural Marketing
04.2022 - 09.2022

Social Media Coordinator

GIRL GANG STRONG
05.2021 - 10.2021

Advertising Intern

MX ADVERTISING PVT LTD
07.2018 - 09.2018

Graduate Certificate - Content Strategy

Humber College

Graduate Certificate - Advertising Media Management

Humber College

Bachelor of Mass Media - Advertising

Mumbai University

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Sanika Shinde