Sangeeta Chellani
San Jose
Summary
Dynamic Digital Media Specialist with over 6 years of experience in paid media campaign management and optimization across platforms like Meta, Google, Tiktok, Microsoft, LinkedIn, also expert in audience segmentation and performance tracking. My key achievements include managing a $250K monthly ad spend that generated over $6M in annual revenue and increasing conversion rates by 30% through meticulous A/B testing frameworks. Seeking a role, where I can leverage my skills in digital marketing and collaborate with cross-functional teams to support through innovative, data-driven strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Digital Media Specialist
Pennock
San Mateo
09.2021 - Current
- Managed and optimized multi-platform paid media campaigns with a $250K monthly ad spend, driving more than $6M in annual revenue
- Strategized and executed Meta and LinkedIn ad campaigns, improving ROAS by 25% through audience segmentation and creative testing
- Developed A/B testing frameworks to optimize ad creatives, messaging, and landing pages, resulting in a 30% increase in conversion rates
- Built real-time dashboards in Google Data Studio, providing actionable insights for campaign optimization and client reporting
- Partnered with clients to set up and troubleshoot tracking pixels via Google Tag Manager, ensuring accurate data collection
Senior Tech Ops Analyst
Facebook
Palo Alto
07.2017 - 06.2020
- Provided technical support for Meta Ads API, resolving campaign performance and tracking issues for enterprise clients
- Led cross-functional projects to streamline client onboarding and improve ad delivery efficiency
- Collaborated with product and engineering teams to enhance Meta's advertising platform functionality based on client feedback
Marketing Communication Coordinator
WomenNow TV
Fremont
03.2016 - 06.2017
- Managed and optimized email marketing and social media campaigns, improving open rates and CTR by 20%
- Conducted SEO analysis and website content optimizations, increasing organic traffic by 30%
Education
MBA - Marketing
Pune University
Pune, India06-2013
B.E. - Computer Engineering
Pune University
Pune, India06-2011
Skills
- Google Ads
- Meta Ads
- LinkedIn Ads
- Bing Ads
- TikTok Ads
- Paid media management
- A/B testing
- Campaign optimization
- ROAS Optimization
- Google Analytics – GA4
- Google Data Studio (Looker)
- A/B Testing
- Google Tag Manager
- CRM Integration (HubSpot, Klaviyo)
- Asana, Airtable
- SEO analysis
Accomplishments
- Increased conversion rates by 30% via A/B testing frameworks.
- Boosted ROAS by 25% using targeted audience strategies.
- Managed $150K ad spend monthly, generating over $1M annually.
- Enhanced client data collection accuracy with Google Tag Manager.
Certification
- ABM Certification from DemandBase
- LinkedIn Marketing Strategy
- Google Ads Display Certification
- SEO for Social Media
- Digital Advertising from HubSpot Academy
- Google Shopping Ads Certification
Timeline
Senior Digital Media Specialist
Pennock
09.2021 - Current
Senior Tech Ops Analyst
Facebook
07.2017 - 06.2020
Marketing Communication Coordinator
WomenNow TV
03.2016 - 06.2017
MBA - Marketing
Pune University
B.E. - Computer Engineering
Pune University
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