Sandy Mirella ANDRIAMBELO
Ottawa,Canada
Summary
Detail-oriented individual with exceptional communication and project management skills. Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results recognized throughout career. Recognized for leadership, communication, and problem-solving skills. Proactive approach to identifying and addressing issues, always striving to optimize processes and support team objectives. Organized, dependable and versatile candidate successful at managing multiple priorities with a positive attitude. Willing to start new career and make meaningful contributions with commitment and drive.
Overview
28
28
years of professional experience
1
1
Certification
Work History
CLUSTER DIRECTOR OF SALES
Radisson Hotel Group
03.2021 - 11.2024
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Managed team of sales representatives, providing guidance, coaching and support.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
SALES & MARKETING MANAGER
Cinepax Madagascar
10.2018 - 02.2021
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Led crisis management team and provided quick turnaround solutions.
- Expanded distribution channels by forming strategic partnerships with key industry players.
- Developed key account relationships for improved client retention and long-term partnerships.
- Organized promotional events and interacted with community to increase sales volume.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
TRAINING MANAGER
Webhelp Madagascar
09.2016 - 09.2018
- Monitored and evaluated training performance to determine quality and cohesiveness.
- Collaborated with other departments to align training programs with organizational goals and objectives.
- Communicated all learning and performance objectives, schedules, and training assessments to upper management.
- Identified skill gaps in workforce and addressed them through targeted training programs, resulting in more competent and versatile team.
- Customized content to meet unique needs of each department.
- Conducted training courses for long-term use.
- Managed all exempt employee coaching, training, and performance improvement actions.
- Researched and obtained relevant course materials to achieve training objectives.
- Directed training programs and development paths for managers and supervisors.
- Coordinated and prioritized required training courses for employees in difficulty
MARKETING & COMMUNICATION MANAGER
Société Générale Madagasikara
01.2016 - 07.2016
- Established strong relationships with key media contacts, securing positive coverage for company news and initiatives.
- Developed targeted messaging for diverse audiences, tailoring content to meet specific needs and preferences.
- Organized successful events such as conferences and product launches that contributed to increased brand recognition and customer loyalty.
- Managed communication department's budget.
- Drafted speeches for company executives and advised on media talking points.
- Fostered positive relationships with key business journalists in national and trade publications.
- Boosted social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Updated website copy regularly to ensure relevance and consistency with current messaging priorities.
- Collaborated with regional communication team, fostering a positive work environment focused on continuous improvement.
DIRECTOR OF SALES & MARKETING
Carlton Madagascar - Former Hilton
01.2005 - 01.2016
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Updated CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Conducted market research to identify potential areas of growth
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Prepared sales presentations for clients showing success and credibility of products.
ASSISTANT FRONT OFFICE MANAGER
Hilton Madagascar
09.2001 - 12.2004
- Assisted in the recruitment process for front office staff, ensuring a strong team of well-trained employees.
- Coordinated with sales and marketing teams to promote hotel services, special offers, and events to potential customers.
- Improved team performance by providing regular training on customer service techniques and hotel policies.
- Collaborated with housekeeping and maintenance departments to ensure room availability and quality standards.
- Managed room inventory to optimize revenue opportunities during high-demand periods.
- Enhanced guest satisfaction by efficiently managing front office tasks and addressing customer concerns promptly.
- Served as floating manager-on-duty, MOD, to cover shift shortage.
- Provided support to the Front Office Manager during peak times or staff absences, ensuring consistent management presence at all times.
- Balanced daily cash transactions, accurately maintaining financial records for the front office department.
- Completed weekly and monthly reports for senior management.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews
GUEST RELATIONS MANAGER
Hilton Madagascar
10.1997 - 08.2001
- Managed challenging situations with professionalism and diplomacy, maintaining positive relationships with guests even during difficult circumstances.
- Monitored guest services personnel for efficiency and accuracy of response to guest complaints.
- Oversaw regulated greeting and internal processing of guests upon arrival.
- Conducted regular training sessions for staff to keep up to date with customer service practices.
- Developed and maintained strong partnerships with local attractions and tour operators to provide diverse activity options for guests during their stay.
- Coordinated room upgrades or complimentary amenities when appropriate to exceed guest expectations without compromising revenue goals.
- Maintained detailed records of guest preferences, enabling tailored service offerings upon future visits.
- Monitored online reviews and feedback, identifying areas for improvement and implementing changes accordingly.
- Liaised closely with sales teams to develop strategies that targeted specific market segments resulting in increased guest bookings.
- Greeted guests upon arrival and offered assistance.
- Oversaw day-to-day operations of [Number]-room hotel with staff of [Number] employees.
RECEPTIONIST
Hilton Madagascar
05.1997 - 09.1997
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Answered phone promptly and directed incoming calls to correct offices.
- Resolved customer problems and complaints.
- Handled cash transactions and maintained sales and payments records accurately.
- Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.
- Managed multiple tasks and met time-sensitive deadlines.
- Streamlined front desk operations for increased efficiency by effectively preparing guests arrival and departure, managing phone calls, emails, and walk-in clients.
Education
High Diploma - Hospitality And Tourism Management
Institut National De Tourisme Et D’Hôtellerie
Antananarivo, Madagascar01-1996
Skills
- Revenue growth
- Sales training and leadership
- Revenue forecasting
- Operating procedures and policies
- Decision-making
- Budgeting and expenditures
- Interdepartmental collaboration
- Performance evaluations
- Contract management
- Team recruiting and onboarding
- Customer complaint resolution
- Client relationship management
Languages
French
Native or Bilingual
English
Full Professional
Accomplishments
- Collaborated with Cluster team of 10 in the pre-opening of Radisson Blu (166 rooms) and conversion of 2 independent hotels (30 and 55 rooms) into Radisson Hotel properties in Madagascar
- Achieved 79% by completing our first Sales Department self-assessment with accuracy and efficiency when the target was 75%.
- Used Microsoft Excel Sharepoint to develop and follow meetings and events bookings as Sales & Catering tool was not available during two years
- Supervised team of 11 staff members
Certification
- International English Language Testing System (IELTS) Certification
- The TEF Canada (Test d'Évaluation de Français pour le Canada) - general French exam for Francophones and non-native speakers Certification
Timeline
CLUSTER DIRECTOR OF SALES
Radisson Hotel Group
03.2021 - 11.2024
SALES & MARKETING MANAGER
Cinepax Madagascar
10.2018 - 02.2021
TRAINING MANAGER
Webhelp Madagascar
09.2016 - 09.2018
MARKETING & COMMUNICATION MANAGER
Société Générale Madagasikara
01.2016 - 07.2016
DIRECTOR OF SALES & MARKETING
Carlton Madagascar - Former Hilton
01.2005 - 01.2016
ASSISTANT FRONT OFFICE MANAGER
Hilton Madagascar
09.2001 - 12.2004
GUEST RELATIONS MANAGER
Hilton Madagascar
10.1997 - 08.2001
RECEPTIONIST
Hilton Madagascar
05.1997 - 09.1997
- International English Language Testing System (IELTS) Certification
- The TEF Canada (Test d'Évaluation de Français pour le Canada) - general French exam for Francophones and non-native speakers Certification
High Diploma - Hospitality And Tourism Management
Institut National De Tourisme Et D’Hôtellerie
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