Sandy Hsieh

Talented Marketer with a proven record of spearheading innovative campaigns and strategic marketing initiatives. Successful in developing marketing campaigns from conception to delivery, demonstrating an exceptional ability to drive initiatives forward. Well-versed in adopting a 'win-win' approach that aligns client objectives with company goals, resulting in superior outcomes. Continuously seeks to broaden expertise through self-development courses, positioning well for excelling in the ever-evolving field of media planning.

Handpicked for a prestigious experiential marketing program that bridges academic theory with practical industry applications. Played a pivotal role in a 5-person team to devise go-to-market strategies for notable clients such as Live Buz Media, Just Boardrooms, McDonald's, and Philips Canada, integrating in-depth research and strategic IMC campaign development to meet complex client challenges.

Engaged in an intensive team-based competition to create an all-encompassing marketing plan. Role demanded and demonstrated a high level of skill in market research, competitive analysis, brand positioning, and the innovation of a creative campaign concept, utilizing advanced data analysis and market segmentation techniques.

• Led an international team in constructing a business proposal, culminating in a presentation to senior executives at 3M Australia, exemplifying leadership, creative problem-solving, and influential presentation abilities.
• Immersed in the Australian business environment through exclusive lectures and engagements with industry leaders, acquiring an enriched perspective on global business practices and emerging market trends.