Sandy Gaudet
Milton,ON
Summary
Dynamic and results-driven VP of Sales and Marketing with 15+ years of experience driving revenue growth, building high-performing teams, and executing innovative marketing strategies. Proven success in leading B2B and B2C go-to-market strategies, optimizing sales processes, and enhancing brand positioning. Skilled in fostering collaboration, using data-driven insights, and cultivating strong client relationships to drive sustainable growth and exceed sales targets.
Overview
20
20
years of professional experience
Work History
VP of SALES AND MARKETING
Nature's Touch Frozen Foods Inc.
2019.04 - Current
- Develop and implement strategic sales and marketing plans and process improvements to exceed revenue growth and achieve business objectives.
- Developed strong relationships with customers for long-term partnerships and increased customer retention.
- Lead and mentor a high-performing sales and marketing team, fostering a culture of collaboration, accountability, and continuous improvement.
- Analyze market trends and customer insights to inform strategy, optimize sales processes, and enhance customer engagement.
- Establish and monitor key performance metrics, evaluating the effectiveness of sales and marketing initiatives and making data-driven decisions
- Drive customer retention and satisfaction through effective relationship management and targeted customer engagement strategies.
- Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
- Analyzed market trends and competitor activity to identify potential opportunities for business expansion and product development.
- Boosted brand awareness by implementing innovative marketing campaigns and strategies.
VP of SALES NORTH AMERICA
Nature's Touch Frozen Foods Inc.
2022.09 - 2023.05
SR. DIRECTOR OF SALES CANADA
Nature's Touch Frozen Foods Inc.
2021.06 - 2022.09
DIRECTOR OF KEY ACCOUNT MANAGEMENT - CANADA
Nature's Touch Frozen Foods Inc.
2019.04 - 2021.06
PRODUCT MANAGER
Loblaw
2012.01 - 2019.04
- Surpassed business plan targets while maximizing profitability, achieving $22M in sales growth as the highest-performing category.
- Built strong vendor partnerships, securing exclusivities and negotiating incremental insurance deals.
- Led, coached, and motivated teams to consistently deliver results.
- Identified opportunities to drive Control Brand penetration, frozen food category and market share growth.
- Launched innovative products that reached top sales rankings.
BRAND MANAGER
Weight Watchers Canada
2009.01 - 2012.01
- Executed brand plans contributing to double digit growth
- Acted as category manager with full P&L responsibility
- Managed and developed a marketing team
- Established budget targets and managed external agencies
- Launched national pricing and implemented campaigns to drive equity and business goals.
BRAND MANAGER
WellNX Life Sciences - Explorex Technologies
2006.01 - 2009.01
- Lead the growth of SlimQuick® brand from $20M to +$200M in 3 years
- Oversee strategic management of the brand in innovating pricing, marketing, and promotional strategies, working with external agencies to develop a cohesive brand campaign
ASSISTANT BRAND MANAGER
WellNX Life Sciences - Explorex Technologies
2006.01 - 2006.01
ASSISTANT BRAND MANAGER
Purity Life
2005.01 - 2006.01
- Managed sales volume and profit for the Vivitas brand, achieving a 71% increase in brand sales following a relaunch of packaging and introduction of line extensions.
Education
Business Marketing Diploma with Honours -
Cambrian College
Sudbury, ONProject Management -
University of Toronto
Toronto, ONSales Negotiation | Interpersonal Relationship Skills | Direct Response Academy -
Schulich School of Business
Toronto, ONPassionate Learner: Master Class, HBR, Coursera.
Skills
- Strategic Leadership
- Global Sales Expertise
- Customer Relationship Management
- Revenue Management
- Team Leadership and Development
- Negotiation and Closing Skills
- Branding and product positioning
- Market Insight and Competitive Analysis
- Category Management
Accomplishments
- Awarded "Supplier and Innovation of the Year" by Canada's largest retailer - Nature's Touch
- Achieved $166M in sales growth over 5 years by expanding new accounts and optimizing existing business - Nature's Touch
- Directed the sales component of a supplier acquisition and customer integration for 8 clients, ensuring a seamless transition and successful retention of their business, which resulted in an incremental $350M in sales - Nature's Touch.
Timeline
VP of SALES NORTH AMERICA
Nature's Touch Frozen Foods Inc.
2022.09 - 2023.05
SR. DIRECTOR OF SALES CANADA
Nature's Touch Frozen Foods Inc.
2021.06 - 2022.09
VP of SALES AND MARKETING
Nature's Touch Frozen Foods Inc.
2019.04 - Current
DIRECTOR OF KEY ACCOUNT MANAGEMENT - CANADA
Nature's Touch Frozen Foods Inc.
2019.04 - 2021.06
PRODUCT MANAGER
Loblaw
2012.01 - 2019.04
BRAND MANAGER
Weight Watchers Canada
2009.01 - 2012.01
BRAND MANAGER
WellNX Life Sciences - Explorex Technologies
2006.01 - 2009.01
ASSISTANT BRAND MANAGER
WellNX Life Sciences - Explorex Technologies
2006.01 - 2006.01
ASSISTANT BRAND MANAGER
Purity Life
2005.01 - 2006.01
Business Marketing Diploma with Honours -
Cambrian College
Project Management -
University of Toronto
Sales Negotiation | Interpersonal Relationship Skills | Direct Response Academy -
Schulich School of Business
Passionate Learner: Master Class, HBR, Coursera.
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