Sandy . Daccache

• Represented the International French school as an active member during corporate receptions, official events, and convocations

- French-Tanzanian Chamber of Commerce

- French Embassy PR & Communication lobby

- International Francophone Organization - Tanzania

- Sustainable School Committee

• Handled closely with the school principal all internal, and external crisis communications and led meetings, providing clear direction on the school relations
• Exceeded the annual fundraising event goal by 60% to support public schools in Tanzania. This was achieved by planning and executing the International French School Fundraising Fashion Show 2023. The event was held under the patronage of the French Embassy. and welcomed 350 guests, including ambassadors, EU members, and a diplomatic crowd
• Developed strong relationships with important media contacts, which led to a 90% increase in media coverage ultimately enhancing brand visibility
• Increased brand awareness and generated leads by creating a customized Loyalty program for the French Society in Tanzania, attracting over 40 senior institutions from across the country
• Managed budgets and timelines to ensure all events were executed within allocated resources, reflecting positive and professional exposure, followed by post-event analysis to inform decisions regarding future marketing plans
• Created and managed social media campaigns to increase brand awareness, image & loyalty

• Produced numerous marketing programs, visual communication materials, photography, story boards and Social Media pages. Main clients:

Ziiki Media - South Africa,

Africa’s leading entertainment provider

Corporate Gifting Creator 2021 - 2024

• Tailored high-end gifts to prominent performers in Tanzania as part of an initiative to enhance Ziiki Media's brand awareness, image, and recognition. This involved conducting in-depth analyses of celebrities lifestyles to ensure personalized and distinguished deliveries
• Amplified company's online visibility through event-related social media stories and posts, resulting in increased satisfaction and audience engagement, contributing to business growth

Sea Cliff Hotel - Tanzania

Sea Cliff Resort & SPA - Zanzibar

Member of the Preferred Hotels & Resorts

Marketing Communications Consultant 2016 - 2019

• Redefined the corporate identity to convey with The Preferred Hotels & Resorts Book of requirements and implemented new branding guidelines
• Developed creative marketing collateral for trade shows and events, generating interest from potential clients
• Prepared cross-platform social media paid promotions, capitalizing on strengths of each site to effectively reach target audiences

• Evaluated premium and luxury brands' customer service, branding, and exposure in 4 countries, Lebanon, Kenya, Uganda, and Tanzania. Main projects to name, Emirates Airlines ticketing office, Gucci bags, Richard Mille, and Baume et Mercier boutiques

Worked remotely with 6 different properties in Africa, the Middle East, and Europe under Le Royal Hotels and Resorts, a member of the Leading Hotels of the world

• Redefined the corporate identity to convey with The Leading Hotels of the World Book of requirements
• Established social media platforms and developed the content for 5 consecutive years
• Monitored quotations with the Finance Dept, saving expenses for the marketing budget
• lead cross-functional teams of 20+ members to execute campaigns and events
• Trained all front of the house team, to drive the business forward, through effective market penetration, sales projection, and forecasting
• Created and directed 30+ events accommodating between 80 to 200 pax, in restaurants, Spa and Gym, and the Aquapark

• Designed and implemented pharmaceutical events and conferences for multinational companies like Pfizer, AstraZeneca, Algorithme and Novartis
• Produced the concept, created ATL and BTL materials and followed up closely on the execution of the materials, printing, assembling and mantling

• Conceptualized print materials designs for brands like LG, Asus, Beko, Siemens, Panasonic, and collaborated with the Sales and Marketing team

• Collaborated with a team of editors to create visually appealing school books in English and Arabic language