Hi, I’m
SANDRA CARCHI
MISSISSAUGA,Ontario
Every problem is a gift—without problems we would not grow.
Tony Robbins
Summary
Extremely motivated to develop professional challenges utilizing interpersonal skills and to improving the company results and grow professionally with excellent time management and problem-solving skills. Ability to come up with interesting trade & of sales campaigns, analyzing sales and financial data.
Overview
11
years of professional experience
Work History
Kimberly Clark Ecuador
Channel Trade Manager
02.2022 - Current
Job overview
- Allocate budget to support compliance Sales and Share Marketing.
- Direct and coordinate activities for trade plan involving sales.
- Maximize profitability (+16 Gross Profit) by capitalizing sales opportunities with well-coordinated strategic plans.
- Determine price schedules and discount rates to maintain competitive positioning.
- Lead development Channel Plans.
- Prepare and forecast budgets (200k usd/ per month)and expenditures for channel.
- Help sales team member (+7 executives) to close sales by implement clustering strategic plan by retail to achieve targets.
- Monitor market trends and stayed current on customer preferences to better lead promotion of products.
- Review operational metrics and sales data to maintain category strategy.
- Work with sales team to customize product offerings, ensure mix of sku and pricing by retail for each territory, maximizing gross profit levels of channel and ROI.
- Monitor competitiveness of channel.
- Ensure coding Right Assortment by Retail Environment.
- Design incentives for external intermediaries and sales force distributors.
Kimberly Clark Ecuador
Retail Execution Leader
05.2020 - 01.2022
Job overview
- Guaranteed correct execution in customers of different channels (Modern, Pharma and Traditional).
- Implemented brand strategy and Trade plan in Point of Sales.
- Implemented trough team members (+180 merchandisers), additional exhibitions, Perfect Store strategies, publicity and communication materials in all regions.
- Monitored competitiveness, know pricing strategy and ensure return of investment through execution.
- Ensured Share of Shelf spaces of categories and increased visibility.
- Managed visibility process, downloaded toolkits, produced promotional materials, distributed and implemented them.
- Managed advertising budget for execution (+1.8m usd).
- Provided administrative follow-up to creation of purchase orders by seamless store visibility processes.
- Generated report on impact and added value of progress and execution and post-campaign results.
- Communicated with customers to resolve escalated complaints and provide actionable solutions service issues.
- Trained new team members and deliver top-quality stakeholder’s service.
- Maintained knowledge of current sales and promotions.
- Notified customers on new products, prices and special offers.
- Arranged items on promotional displays and shelves.
- Fostered quality customer experiences with proactive acknowledgment and attentive service.
Nestlé Ecuador S.A.
Trade Marketing Specialist
01.2019 - 04.2020
Nestlé Ecuador S.A.
Key Account Manager
05.2018 - 12.2018
Nestlé Ecuador S.A.
National Sales Specialist
11.2017 - 04.2018
Nestlé Ecuador S.A.
Traditional & Specialized Sales Executive
08.2015 - 10.2017
Nestlé Ecuador S.A.
Modern Sales Executive
06.2013 - 07.2015
Nestlé Ecuador S.A.
Financial Analyst
05.2012 - 05.2013
Education
University Politecnica Del LitoralGuayaquil, Ecuador
International Business Administration Engineer
03.2010
La Asuncion Educational Unit Guayaquil, Ecuador
Bachelor Specialization in Mathematical Physics
03.2006
Skills
- Virtual Market Understanding
- Key Metric Tracking
- Trading Strategy
- Sell Investments
- Trades Management
- International Trade
- Profit Analysis
- Operational Efficiency
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Channel Trade Manager
Kimberly Clark Ecuador
02.2022 - Current
Retail Execution Leader
Kimberly Clark Ecuador
05.2020 - 01.2022
Trade Marketing Specialist
Nestlé Ecuador S.A.
01.2019 - 04.2020
Key Account Manager
Nestlé Ecuador S.A.
05.2018 - 12.2018
National Sales Specialist
Nestlé Ecuador S.A.
11.2017 - 04.2018
Traditional & Specialized Sales Executive
Nestlé Ecuador S.A.
08.2015 - 10.2017
Modern Sales Executive
Nestlé Ecuador S.A.
06.2013 - 07.2015
Financial Analyst
Nestlé Ecuador S.A.
05.2012 - 05.2013
University Politecnica Del Litoral
International Business Administration Engineer
La Asuncion Educational Unit
Bachelor Specialization in Mathematical Physics
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