Sandra Ward
Los Angeles
Summary
Results-driven Event Coordinator with 5 years of experience in planning and executing successful corporate events. Skilled in budget management, vendor negotiation, and logistics coordination. Proven track record of delivering exceptional event experiences and exceeding client expectations. Strong background in marketing and sales, with expertise in developing strategies and building relationships.
Overview
5
5
years of professional experience
Work History
Event Coordinator
Challenger Events
03.2022 - Current
- Orchestrated a high-profile charity gala, securing notable celebrity attendance and exceeding fundraising goals by 30%, resulting in significant contributions to the designated cause.
- Implemented a comprehensive vendor management system, reducing procurement costs by 15% and streamlining communication channels, leading to smoother event operations and improved client satisfaction.
- Led a team in organizing a large-scale international conference, overseeing logistics for over 1,000 attendees from 30 countries, and earning commendation for flawless execution and attendee engagement, cementing the event's reputation as a premier industry gathering.
Marketing Specialist
Coleman Events
01.2020 - 03.2022
- Conceptualized and executed a targeted social media campaign for a flagship event, resulting in a 40% increase in online engagement and a 25% rise in event registrations compared to the previous year.
- Developed strategic partnerships with key industry influencers and media outlets, securing press coverage in prominent publications and generating buzz around company events, ultimately boosting brand visibility by 30%.
- Spearheaded the development and execution of comprehensive marketing plans for all company events, including digital advertising, email campaigns, and content creation, ensuring consistent brand messaging and maximizing event attendance and revenue.
Sales Representative
Tashi Events
01.2019 - 01.2020
- Prospect and qualify leads through various channels, including cold calling, email outreach, and networking, to build a robust pipeline of potential clients.
- Conduct product demonstrations and presentations to showcase the company's offerings and articulate their value proposition effectively, addressing client needs and objections to drive sales conversions.
- Negotiate pricing and contractual terms with clients, leveraging a deep understanding of product features and competitive advantages to close deals and achieve sales targets while fostering long-term client relationships.
Education
Master of Arts - Marketing
University of Southern California
Los Angeles, CA07.2019
Bachelor of Arts - Communication
UCLA
Los Angeles, CA06.2016
Skills
- Event planning and coordination
- Budget management
- Vendor negotiation
- Logistics coordination
- Marketing strategy development
- Social media management
- Market analysis
- Client relationship management
Timeline
Event Coordinator
Challenger Events
03.2022 - Current
Marketing Specialist
Coleman Events
01.2020 - 03.2022
Sales Representative
Tashi Events
01.2019 - 01.2020
Master of Arts - Marketing
University of Southern California
Bachelor of Arts - Communication
UCLA
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