Sandra Tuttle
Edmonton,NL
Summary
Dedicated and results-driven professional with extensive experience in Medical Affairs, Sales, Market Access and Marketing, both at the affiliate and global level. Proven success in business and team management. Adept at removing roadblocks and driving successful outcomes through cross functional strategic alignment, clear communication, and a collaborative approach. Ability to build strong partnerships with customers, in turn driving business performance, executional excellence and advocacy of our products. Hardworking Associate Director knowledgeable about business practices in the [Description] industry. Adept at supporting and enhancing operations with a decisive leadership style and strategic approach to decision making.
Overview
13
13
years of professional experience
Work History
Global Associate Director
International Marketing and Commercial Operations (IMCO)
11.2023 - Current
- CD Portfolio Brand Strategy Lead for SKYRIZI CD and RINVOQ CD
- Strategic Lead for CD Portfolio/Brand Plan Lead the development and implementation of the brand plan for Crohn's Disease (CD), collaborating cross-functionally and across the IBD portfolio to successfully co-create a comprehensive portfolio strategy aligned with business and affiliate needs
- Functional Plan Lead Developed global cross functional tactical plan for affiliate execution
- Global Brand Team Meeting Lead Lead team through regular reviews on key performance indicators, ensuring alignment and collaboration on strategic imperatives and objectives
- Peer-to-Peer Strategy and Program Development Created and implemented peer-to-peer strategies to enhance engagement among key stakeholders and build advocacy for our products
- Content Creation and Execution of Advisory Boards Managed all content and executed advisory boards to gather insights to inform strategic decisions
- Key Opinion Leader Engagement Lead for CD Portfolio Established strong relationships with KOLs internationally in all major markets
- An ability to influence and build relationships to gain support of our products
- Ability to present complex scientific data and gain insights to create strategy and scientific narrative
- Identified evidence gaps and pipeline strategies to advance scientific understanding of our products
- Leverage scientific data to enhance commercial objectives and enhance patient access and outcomes
- Market Intelligence and Brand Strategy Optimization Utilized market research to optimize brand strategy and execution, ensuring alignment with current and expected market needs and trends
- Strategy Lead for CD Related Promotional Tools Lead a team of 5 Associate Directors in the development of promotional tools, including omnichannel assets and IBD segmentation
- Lead IFT execution excellence plan recommend affiliate sizing and resourcing for optimal coverage
- Value Proposition strategy based on market dynamics and local regulations
- IBD Segmentation Message Map Development Core team for the development of the inaugural portfolio IBD segmentation message map to enhance progression along the adoption ladder
- Advanced Customer Experience (ACE) Rollout Core team for the rollout of ACE Excellence in IBD ensuring effective implementation of hypertargeting HCPs to maximize engagement, amplifying share of mind and market penetration
- Alignment Cross TA Alignment across both brands with strategic leads across Rheumatology and Dermatology
- Cross TA experience and understanding of core Immunology business
RINVOQ CD Differentiation Lead
IMCO
01.2021 - 10.2023
- Launch Excellence Launched RINVOQ in CD from raw data prior to full data release
- Creating possible scenarios in a time of label uncertainty
- Created and delivered positioning, brand story and core message map and tools in an expedited span of 12 months
- Meeting all required timelines and best case scenarios
- Commercial Priorities and OUS Label Approval Co-spearheaded commercial priorities on labeling strategy, contributing to an unprecedented EU approval with 17 out of 18 commercial priorities achieved
- Commercial forecasting of supply
- Marketing Message and Claims Development Generated key marketing messages and claims by synthesizing data and market research insights
- Brand Differentiation and Promotional Tools Strategically led brand differentiation and promotional tools from creation through MLOR process to delivery to affiliates
- Speaker Bureau Leadership Directed the Rinvoq CD Speakers Bureau from inception to execution, including content creation, regulatory approval, and speaker training
- Advisory Boards and Customer Engagement Developed strategy, content, and execution for advisory boards, contributing to enhanced customer engagement and launch readiness
- Customer Engagement Playbook Led the development of an integrated customer engagement playbook for RINVOQ CD which was then integrated into the IBD portfolio playbook, achieving executional excellence and outperforming launch analogues within AbbVie and all
- Creative Content Created the creative concept for the brand in collaboration with the business intelligence team as well as worked closely with the US launch team to ensure a fully international approach
- International Congress Booth Management Responsible for international congress booth content and activities, ensuring impactful presence and engagement
Immunology Market Access Manager – Stretch Assignment
AbbVie Canada
01.2022 - 12.2022
- IBD Advocacy Plan Development: Spearheaded the development of a comprehensive IBD Advocacy plan aimed at maximizing reimbursement success for new IBD assets
- Coordination of Stakeholders: Coordinated Provincial Market Access Managers, HO MA, GA, and patient relations teams to ensure clear alignment of objectives and timelines, resulting in successful submission content and deadlines
- Tactical Planning and KPIs: Developed and implemented a tactical plan with clearly defined KPIs ensuring strategic alignment
- CADTH Clinician Input: Led the first successful submission for clinician input to CADTH (Canadian Agency for Drugs and Technologies in Health) specifically focused on IBD
- Both Skyrizi and RINVOQ are near fully reimbursed in Canada with unprecedented access and in record time
Brand Manager
AbbVie Canada
06.2017 - 12.2018
- One of very few offered the role remotely, a critical role, demonstrating effectiveness and adaptability
- Leveraged extensive experience to achieve immediate positive outcomes in gastro
- Successfully localized global brand plans, ensuring alignment with local market needs and regulations
- Spearheaded brand forecasting efforts and represented the brand effectively in demand meetings
- Created innovative initiatives and strategies, later adopted for global implementation
District Sales Manager
AbbVie Canada
01.2013 - 06.2017
- Mentored and coached a highly specialized team of 7 representatives spanning 1/3 of Canada, achieving exceptional results and surpassing country KPIs on most KPIs
- Territory business goals exceeding 90 million in sales of Humira
- Leveraged deep understanding of AbbVie processes to remove roadblocks and streamline operations
- Elevated team skill sets through personalized mentoring, fostering professional growth to achieve full potential
- Cultivated a culture of fun and determination, driving team success
- Led complex initiatives as in-field team lead, ensuring exceptional execution and strategic alignment
- Responsible for setting targets, quotas, MBOs, and incentive plans to drive team motivation and performance
- Coordinated in-field team efforts through the Loss of Exclusivity (LOE) of Humira in Western Canada, where LOE hit hard and first in Canada
- Surpassing all expectations
- Performance recognized with an All-Stars Award
Regional Medical Advisor/MSL
AbbVie Canada Medical Affairs
08.2011 - 01.2013
- Medical Affairs and regulatory process understanding both locally and globally for clinical development
- Strategically lead and executed initiatives consistent with the commercial brand team
Education
B.Sc. - Pharmacy
University of Alberta
Edmonton, ABSkills
- Strategic planning
- Brand Launch Excellence
- Brand development
- Brand lifecycle management
- Building and leading positive team culture and motivated teams
- Budgeting and Allocation of resources
- P&L and forecasting experience
Awards
- 2024 First Half Presidents Award – IMCO Unleashing limitless ambition in IBD for 4 IBD launches in 2 years
- 2023 Rinvoq CD Global Brand Team/Launch Team Award
- 2021 All-Stars Winner – Market Access In-field Team Award
- 2020 National Award: Immunology District Sales Manager of the Year
- 4 time All-Stars Winner
- 3 time Immunology DM of the year
- 3 time Gastroenterology Immunology DM of the year
- Multi Quarterly Sales Awards
Timeline
Global Associate Director
International Marketing and Commercial Operations (IMCO)
11.2023 - Current
Immunology Market Access Manager – Stretch Assignment
AbbVie Canada
01.2022 - 12.2022
RINVOQ CD Differentiation Lead
IMCO
01.2021 - 10.2023
Brand Manager
AbbVie Canada
06.2017 - 12.2018
District Sales Manager
AbbVie Canada
01.2013 - 06.2017
Regional Medical Advisor/MSL
AbbVie Canada Medical Affairs
08.2011 - 01.2013
B.Sc. - Pharmacy
University of Alberta
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