Sandra Sullivan
Collingwood,Ontario
Summary
Dynamic and strategic leader offering a record of success in providing strategic operational tactics to support fundraising goals for major nonprofit organizations. Decisive in identifying and executing cutting-edge initiatives and long-term strategies that drive donation growth. Skilled in implementing robust processes to reduce costs and inefficiencies. Expert in finding synergies and developing and maintaining relationships with corporate sponsors, donors, and other stakeholders. Seasoned in events management, logistics, executive production, community engagement and donor management strategies. Strong negotiator, organizer, and communicator. Builder and mentor of dedicated teams, creating high-performance cultures inspiring staff to succeed. Ability to collaborate efficiently with multiple peers. Committed community leader with a passion for social initiatives.
Overview
31
31
years of professional experience
Work History
EXECUTIVE DIRECTOR
Hospice Georgian Triangle Foundation
01.2021 - Current
- Responsible for the strategy and operations of the foundation to raise $2.5 million annually to support Hospice Georgian Triangle
- Provides leadership to a dedicated team in raising donations, events, donor targeting and identification, cultivation, solicitation, and stewardship
- This position reports directly to the
- Hospice Georgian Triangle Board Chair
- Hospice Georgian Triangle provides hospice palliative end-of-life care and community programs in the communities of The Blue Mountains, Clearview
- Collingwood and Wasaga Beach
- Programs include grief and bereavement counseling and are provided at no-cost to patients and their families.
DIRECTOR, STRATEGIC EVENTS
UJA Federation of Greater Toronto
01.2018 - 01.2021
- Spearheading the strategic vision for 150+ in-person and virtual events supporting the UJA Annual Campaign, which raises $60M+ annually for supporting social services
- Manage a $2.1M events budget, oversee a team, and work cross functionally throughout the organization.
MANAGER
CORPORATE & COMMUNITY ENGAGEMENT & EVENTS, North York General Hospital Foundation
01.2017 - 01.2018
- Led a team in managing corporate sponsor/donor relationships and creating, planning, and executing events and engagement initiatives
- Oversaw the strategic vision to grow annual donations beyond $8M
- Devised a community engagement and events portfolio comprising special events, third party events, outreach to community organizations, sponsorships, cause-related partnerships, and local business engagement
- Inspired the introduction and negotiation of several initiatives with new and existing corporate partners and navigated complex grants processes in addition to building strong relationships
- Oversaw planning of the Heart of Fashion event, which featured diverse guests representing Canada’s top industries and raised $1.2M+ in donations for the hospital
- Led organization of the North York Masters Golf
- Tournament in 2017 and 2018, which raised $360K and $340K respectively to support cancer and palliative care
- Created and managed a new walk-run event - Rally in the Ravine – that raised $170K in its inaugural year and attracted 600+ attendees
- Developed the concept, route, and marketing materials to promote the event.
Independent Consultant
01.2016 - 01.2017
- Provided marketing, governance, and strategic support to non-profits, specializing in healthcare and education.
Co-Founder & Owner
Love That Closet Ltd
01.2013 - 01.2016
- Founded and ran an online social business that gave people a way to sell designer clothes with at least of proceeds going to a charity of their choice
- CAREER HISTORY CONTINUED…, Pivoted quickly and effectively to a virtual events strategy adapting to
- COVID-19, leading outreach activities that have attracted more than 15,000 registrants since March 2020 and increased prospects while stewarding and engaging current donors
- Develop ideas for scalable, inspiring, and engaging fundraising and stewardship events and match with corporate sponsors and partners
- Events include UJA’s Walk with Israel, Annual Campaign Launch, Top and Major
- Gift Stewardship Events, Volunteer Appreciation, ‘Cellathons’, and other large-scale community campaign divisional engagement events
- Led event production including securing talent and negotiating complex contracts, supporting senior leadership volunteers with technical training, approving marketing collateral, managing virtual platforms, coordinating event flow, and conducting post-event data driven analysis
- Introduced robust KPIs, data analytics and attendee surveys to better track
- ROI, inform adjustments and manage allocation of funds to events, which has driven an improvement in efficiency and added a clear framework for evaluating the effectiveness of and rationale for events
- Collaborate with the internal marketing and communications teams to ensure event messaging is effective and create event follow-up strategies that are integrated into fundraising and donor base building goals.
Freelance Writer
Keeley Writes and Edits Inc
01.2005 - 01.2013
- Produced engaging and informative content for websites, business publications and marketing materials for small business owners that contributed to revenue improvements and increased brand awareness.
Markets Reporter
Bloomberg News
01.1998 - 01.2000
- Covered breaking markets news and earnings stories, features for the leading financial news wire.
Repo & Money Market Trader
BMO Nesbitt Burns Inc
01.1994 - 01.1998
Education
Certified Fund-Raising Executive -
Certificate Program - Non-Profit Leadership for Impact
University of Toronto
Diploma - Journalism
Centennial College
Course - Canadian Securities Course
Canadian Securities Institute
Continuation of University Studies - French & Arts
Laurentian University
BA - Political Studies & English
Bishop's University
01.1993
Skills
- Community engagement
- Program management
- Strategic planning
- Project management
Websites
Community Service
- Governor, Board of Directors, Toronto French School (TFS) Board, 01/01/15, 12/31/21
- Board Member, Vice Chair, North York General Hospital Foundation, 01/01/14, 12/31/17
- Community Leader, 01/01/05, Present, Highly engaged community leader, contributed to gala committees, grassroots school associations and church leadership roles.
Timeline
EXECUTIVE DIRECTOR
Hospice Georgian Triangle Foundation
01.2021 - Current
DIRECTOR, STRATEGIC EVENTS
UJA Federation of Greater Toronto
01.2018 - 01.2021
MANAGER
CORPORATE & COMMUNITY ENGAGEMENT & EVENTS, North York General Hospital Foundation
01.2017 - 01.2018
Independent Consultant
01.2016 - 01.2017
Co-Founder & Owner
Love That Closet Ltd
01.2013 - 01.2016
Freelance Writer
Keeley Writes and Edits Inc
01.2005 - 01.2013
Markets Reporter
Bloomberg News
01.1998 - 01.2000
Repo & Money Market Trader
BMO Nesbitt Burns Inc
01.1994 - 01.1998
Certificate Program - Non-Profit Leadership for Impact
University of Toronto
Diploma - Journalism
Centennial College
Course - Canadian Securities Course
Canadian Securities Institute
Continuation of University Studies - French & Arts
Laurentian University
BA - Political Studies & English
Bishop's University
Certified Fund-Raising Executive -
Similar Profiles
Shelby PelafigueShelby Pelafigue
Marketing and Events Coordinator at Hospice of Acadiana FoundationMarketing and Events Coordinator at Hospice of Acadiana Foundation
Jatinder KaurJatinder Kaur
Health Care Assistant at Valley Hospice FoundationHealth Care Assistant at Valley Hospice Foundation
Ophelia RodriguezOphelia Rodriguez
Annual Giving Specialist/Donor Database Manager at Hospice Savannah Foundation, Inc.Annual Giving Specialist/Donor Database Manager at Hospice Savannah Foundation, Inc.
LOCHAN SHARMALOCHAN SHARMA
Direct Support Professional at E3 Community ServicesDirect Support Professional at E3 Community Services
Shelly-Ann WilliamsShelly-Ann Williams
General Manager at Katherine's ChâteauGeneral Manager at Katherine's Château