Sandra Menassa
Toronto,ON
Summary
With over a decade of experience in Brands & Events Management, I excel in strategic execution, problem-solving, and efficient time management.
A collaborative team player who also thrives independently, I'm driven by deadlines and results.
Fluent in English, French, and Arabic, I'm also proficient in Microsoft Office, Sales Force, and SharePoint.
Overview
13
13
years of professional experience
Work History
Member Success Agent
CAMSC
05.2022 - Current
- Research, recommends, recruit and orient new corporate members (More than 50 converted per year)
- Regularly liaise with current members to understand their strategic needs as it relates to Supplier Diversity and offer solutions and Contribute to Annual and reoccurring events
- Budget planning
- Investigated and resolved customer inquiries and complaints quickly
- Responded to customer requests, offering excellent support and tailored recommendations to address needs
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals
- Promptly responded to inquiries and requests from prospective customers
- Developed and updated databases to handle customer data
- Increased efficiency and team productivity by promoting operational best practices
Manager
Led World
08.2019 - 04.2022
- Supervise and lead company's operations and employees /
- Point of contact with International Suppliers
- Ensured all Company compliance and standards are met throughout projects
- Optimized SCM Procedures: Revamped distribution and logistics processes to ensure increased transparency and quality of support offered to business operations (standardized processes/ reports/ quotation sheets/software solutions)
- Sourced key suppliers, negotiated best rates and established stringent service level agreements in collaboration with Finance, sales and technical teams
- Collaborated with Sales, Operations, and Customer Service teams (After Sales)
- Anticipated and prevented potential bottlenecks and delays to ensure timely project delivery
- Established unique team culture by fostering ownership and proactivity, while constantly seeking improvements
- Constantly updated list of vendors and distributors to improve quality of output in collaboration with Finance, sales and technical teams
- Built and maintained good relationships with vendors
Brand Manager
Malia Group
01.2018 - 07.2019
- Managing: Hair Care Portfolio in Professional Sector: Wella Professionals, Sebastian, SP, Invigo, Kudus Professional
- Developed regional marketing strategies for each brand
- Planned and executed brand product launches, educational workshops in house and in other countries and organized incentive trips
- Set brand's requirements and expectations for each event
- Designed and produced events (Workshops / launches / trips etc.)
- Liaised & coordinated with vendors, internal and external team and all stakeholders before and during event planning process to ensure everything is in order
- Maintained event budgets
- Managed all event set‑up, tear down, and follow‑up processes
- Booked venues, entertainers, photographers, and schedule speakers / educators / models / Hairdressers etc.
- Assessed event's overall success and submit findings
- Met POS Visibility Targets, ensured successful execution of Trade Marketing Initiatives and reached sell out targets
- Built brand equity of weighted portfolio by generating brand awareness, ensuring brand compliance and capitalizing on brand loyalty
- Developed and ensured delivery of best‑in‑class education program in line with internal priorities & customer needs
Brand Manager
Luxuria Trading
03.2017 - 10.2017
- Managing: Skin & Hair Care Portfolio: Elemis, StriVectin, Senteales, Codage
- Developed regional marketing strategies for each brand
- Developed localized strategies to increase brand awareness, brand loyalty, foot traffic, sales and improve overall brand performance
- Planned and executed marketing plans and calendars, adapting brand plans (or developing plans where not provided by brand) as appropriate for local market
- Developed, proofed and executed PR, social and marketing collateral
- Managed social media platforms
- Identified and assessed opportunities to promote brands
- Developed relationship with brands, suppliers & retailers
- Managed training material, scheduled training and ensured training is delivered to brand standards
Trade Marketing Manager
Armada Distribution
04.2014 - 03.2017
- Managing: Evian Brumisateur, Evian, Badoit, Loacker, Lorenz, Pepperidge Farm, St Michel, La Baleine, 7Days Bakerolls
- Developed and executed regional marketing plans and strategies for each brand
- Organized trade promotional plans such as brand introduction and sampling product launches and brand awareness enablement in‑store (involves planning and coordinating with Key Accounts, creative agencies and production third‑parties)
- Oversaw and Executed promotional activities in‑store
- Managed and evaluated trade promotion levels to achieve maximum returns
- Worked closely with key customers to provide category and shopper insights driving brand performance
- Developed, implemented & evaluated category plans to meet profit objectives within a given budget
- Developed and managed online marketing campaigns for Armada brands effectively driving brand awareness, engagement and traffic to social media pages
- Achieved strong, visible social media presence and develop concepts with viral potential
- Continuously monitored online public relations
Marketing Officer
Madi International
08.2012 - 03.2014
- Managing Hair, nail and skin care brands: Wella Professionals, Kadus Professionals, Kemon, Nashi, LCN, ESSIE, Thalgo, Vizo, Paris Berlin
- Planned and project managed marketing events and evaluate their success
- Developed and implemented an internal marketing program
- Developed promotional opportunities and ideas from conception through to delivery
- Created marketing campaigns and worked with the company's external PR agency to see them executed
- Created and developed new innovative ways to communicate company message to their existing customers
- Contributed to annual sales and marketing plan
- Managed all Social Media Platforms (Posting, competition...)
- Organized, planned and executed exhibitions and events (within P&G Portfolio) such as Wella Professionals and Kadus Professional ‑ Walk of Beauty Event – UAE May 2003 (The Walk of Beauty event is the biggest hair‑show event in the Middle East region which takes place within Beauty World Middle East exhibition)
Country Managers' Coordinator
IFP
08.2010 - 08.2011
- Four Exhibitions were held in Iraq (Erbil), each one running for 4 days: Project Iraq 2010, Erbil International Fair 2010, Agro‑Food 2010 and Medicare 2010
- Assisted Country Managers in their daily tasks such as send sales campaigns and respond to expressions of interests
- Coordinated between exhibitor's needs and suppliers (get details on exhibitor requirements and liaise with supplier for on time delivery)
- Managed relationship with suppliers to ensure that services are performed as per contract and on time (venue, stands, conference room, furniture, etc.)
Education
Masters - Marketing
ESE - European School of Economics
Rome, Italy01.2013
Bachelor of Science - Management
LAU - Lebanese American University
Beirut, Lebanon07.2009
Skills
Brand Management & Strategic Thinking:
- Created, adapted and executed brand-specific regional marketing plans
- Introduced brands, launched products through sampling, enhanced in-store brand awareness by collaborating with Key Accounts, creative agencies, and production partners
- Managed and executed in-store promotional initiatives
Events & Project Management:
- Managed intricate projects by organizing and coordinating
- Monitored timelines, resources, and budgets for successful event and campaign execution
- Handled all event planning facets, encompassing logistics, budgeting, vendor coordination, venue selection, and on-site management
Communication:
- Strong written and verbal communication skills to convey brand messaging effectively and coordinate with various stakeholders, including clients, vendors, team members, and attendees
Budgeting:
- Managed budgets for branding campaigns and events
- Optimized resource allocation to achieve desired outcomes while controlling costs
- Reassessed category plans to align with profit goals amid budget fluctuations
Timeline
Member Success Agent
CAMSC
05.2022 - Current
Manager
Led World
08.2019 - 04.2022
Brand Manager
Malia Group
01.2018 - 07.2019
Brand Manager
Luxuria Trading
03.2017 - 10.2017
Trade Marketing Manager
Armada Distribution
04.2014 - 03.2017
Marketing Officer
Madi International
08.2012 - 03.2014
Country Managers' Coordinator
IFP
08.2010 - 08.2011
Masters - Marketing
ESE - European School of Economics
Bachelor of Science - Management
LAU - Lebanese American University
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