Summary
Overview
Work History
Education
Skills
Websites
Earlier Experience
References
Timeline
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Sandra Gayle

Sandra Gayle

Markham,ON

Summary

Dynamic Studio Manager and Senior Stylist at Giftcraft Ltd., adept at driving brand development and visual storytelling. Proven hands-on track record in elevating e-commerce sales through innovative fashion content strategies and creative styling techniques.. Expert in catalogue production and team leadership, delivering impactful campaigns that resonate with audiences.

Overview

17
17
years of professional experience

Work History

Studio Manager / Senior Stylist

Giftcraft Ltd.
Brampton, ON
06.2016 - 05.2025
  • Executed full in-house studio operations for global lifestyle, fashion, and giftware brand.
  • Directed styling, set design, photography production, and content creation for catalog, web, and social media.
  • Managed scheduling and personnel, ensuring timely completion of all projects.
  • Streamlined studio operations by implementing efficient scheduling and project management systems.
  • Produced engaging social media content from concept to delivery enhancing all brand.
  • Collaborated with buyers and merchandising teams to align creative initiatives with market trends.
  • Provided leadership and mentorship to new employees on elevating marketing strategies and corporate practices.
  • Created detailed reports on project progress and performance metrics.
  • Contributed to high-level key account initiatives with Walmart, Costco, and Indigo.
  • Processed billing and payments for services and goods between company, clients, and vendors.
  • Managed budgets and financial reports, ensuring fiscal responsibility and profitability.
  • Strengthened relationships with external partners such as vendors or suppliers, promoting collaboration opportunities that ultimately benefited both parties involved.

Photography Stylist

Giftcraft Ltd.
Brampton, ON
11.2015 - 06.2016
  • Developed high-level concepts daily for competitive home decor, giftware, and fashion initiatives.
  • Sourced props and collaborated with photographers to create impactful visual storytelling.
  • Supervised post-production teams across diverse projects, ensuring deadlines and budget compliance.

Product Coordinator

Shoppers Drugmart
Toronto, ON
05.2015 - 11.2015
  • Engaged with internal and external vendors to obtain accurate pricing for weekly promotions.
  • Organized photography by coordinating photo shoots and archiving images.
  • Generated product descriptions, edited content, and proofread.
  • Managed multiple weekly productions and promotions to ensure critical deadlines.

Creative Services & Marketing Manager

BFS Entertainment Multimedia / Collectable Direct Inc.
Richmond Hill, Ontario
01.2009 - 05.2015
  • Directed all creative content development for catalogues, direct mail, and ecommerce initiatives.
  • Spearheaded rebranding initiatives that increased ecommerce and engagement by 15%.
  • Worked with management team to oversee and monitor marketing strategy.
  • Worked effectively in film and video environments to make the workplace more productive.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Photography Producer / Content Buyer

Transcontinental Media (Canadian Tire Account)
Mississauga, ON
01.2008 - 01.2010
  • Developed national flyer content, supervised photography, direction, deadlines, and budgeting.
  • Coordinated with directors and department heads to align production vision and goals.

Education

Diploma - Advertising & Graphic Design

Humber College

Marketing Management - Advertising

George Brown College

Skills

  • Catalogue production and creative direction
  • Content development for print, digital, and social
  • Studio operations and team leadership
  • Brand development and visual storytelling
  • Photography direction, production, and campaign management
  • Creative collaboration
  • Digital asset creation and workflow optimization
  • Microsoft Office Suite proficiency
  • PowerPoint presentation skills

Earlier Experience

  • Creative Consultant (Clients: Guru, Linda Lundstrom, Timex Canada, Quebecor Media)
  • Account Manager, PI Media (Sears, JC Penny, Danier Leather)
  • Creative Director, Ganz (lifestyle and decor brands)
  • Faculty Member, University of Toronto (Decor program)

References

References available upon request.

Timeline

Studio Manager / Senior Stylist

Giftcraft Ltd.
06.2016 - 05.2025

Photography Stylist

Giftcraft Ltd.
11.2015 - 06.2016

Product Coordinator

Shoppers Drugmart
05.2015 - 11.2015

Creative Services & Marketing Manager

BFS Entertainment Multimedia / Collectable Direct Inc.
01.2009 - 05.2015

Photography Producer / Content Buyer

Transcontinental Media (Canadian Tire Account)
01.2008 - 01.2010

Diploma - Advertising & Graphic Design

Humber College

Marketing Management - Advertising

George Brown College

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Sandra Gayle