Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Tagline
Earlier Experience
References
Timeline
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Sandra Gayle

Markham,ON

Summary

Dynamic Studio Manager and Senior Stylist at Giftcraft Ltd., adept at driving brand development and visual storytelling. Proven hands-on track record in elevating e-commerce sales through innovative fashion content strategies and creative styling techniques.. Expert in catalogue production and team leadership, delivering impactful campaigns that resonate with audiences.

Overview

17
17
years of professional experience

Work History

Studio Manager / Senior Stylist

Giftcraft Ltd.
Brampton, ON
01.2016 - 01.2025
  • Executed full in-house studio operations for global lifestyle, fashion, and giftware brand.
  • Directed styling, set design, photography production, and content creation for catalog, web, and social media.
  • Managed scheduling and personnel, ensuring timely completion of all projects.
  • Produced engaging social media content from concept to delivery, enhancing brand presence.
  • Collaborated with buyers and merchandising teams to align creative initiatives with market trends.
  • Provided leadership and mentorship to new employees on elevating marketing strategies and corporate practices.

Photography Stylist

Giftcraft Ltd.
Brampton, ON
01.2015 - 01.2016
  • Developed high-level concepts daily for competitive home decor, giftware, and fashion initiatives.
  • Sourced props and collaborated with photographers to create impactful visual storytelling.
  • Supervised post-production teams across diverse projects, ensuring on-time and budget-compliant delivery.

Creative Services & Marketing Manager

BFS Entertainment Multimedia / Collectable Direct Inc.
Richmond Hill, Ontario
01.2011 - 01.2015
  • Directed all creative content development for catalogues, direct mail, and ecommerce initiatives.
  • Spearheaded rebranding initiatives that increased ecommerce sales by 20% and engagement by 15%.
  • Worked with management team to oversee and monitor marketing strategy.
  • Worked effectively in film and video environments to make the workplace more productive.

Photography Producer / Content Buyer

Transcontinental Media (Canadian Tire Account)
Mississauga, ON
01.2008 - 01.2010
  • Developed national flyer content, supervised photography, direction, deadlines, and budgeting.
  • Coordinated with directors and department heads to align production vision and goals.

Education

Diploma - Advertising & Graphic Design

Humber College

Marketing Management - Advertising

George Brown College

Skills

  • Catalogue production and creative direction
  • Content development for print, digital, and social
  • Studio operations and team leadership
  • Brand development and visual storytelling
  • Photography direction, production, and campaign management
  • Creative collaboration
  • Digital asset creation and workflow optimization
  • Microsoft Office Suite proficiency
  • PowerPoint presentation skills

Personal Information

Title: Creative Director / Content Creator / Studio Lead

Tagline

Where Vision Meets Execution — From Concept to Content.

Earlier Experience

  • Creative Consultant (Clients: Guru, Linda Lundstrom, Timex Canada, Quebecor Media)
  • Account Manager, PI Media (Sears, JC Penny, Danier Leather)
  • Creative Director, Ganz (lifestyle and decor brands)
  • Faculty Member, University of Toronto (Decor program)

References

References available upon request.

Timeline

Studio Manager / Senior Stylist

Giftcraft Ltd.
01.2016 - 01.2025

Photography Stylist

Giftcraft Ltd.
01.2015 - 01.2016

Creative Services & Marketing Manager

BFS Entertainment Multimedia / Collectable Direct Inc.
01.2011 - 01.2015

Photography Producer / Content Buyer

Transcontinental Media (Canadian Tire Account)
01.2008 - 01.2010

Diploma - Advertising & Graphic Design

Humber College

Marketing Management - Advertising

George Brown College

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Sandra Gayle