Sandra Cook

• Led national marketing and advised on strategy
• Directed digital strategy, vendors, launches, and analytics
• Built and mentored the marketing team
• Managed brand development across the U.S.
• Led cross-functional teams to boost efficiency and client satisfaction
• Created marketing plans and managed budgets for all assets

Achievements:

• Boosted lead conversion 25% via digital optimization
• Drove client growth and retention across 40+ brands
• Scaled U.S. market reach with innovative strategies
• Cut costs and enhanced performance through vendor renegotiations
• Elevated engagement by introducing new creative and social media partners

"Sandra’s performance has incrementally improved the business and market penetration." - Jerry Thomas, Managing Director, CIM Group

• Led design teams across California, Arizona, and Hawaii
• Developed and executed strategic and innovative marketing campaigns
• Managed marketing plans and budgets
• Acted as art director, strategist, and client lead
• Led in-house design team to create high-end, multi-channel campaigns across web, email, and print
• Managed vendors to ensure on-time, on-budget delivery

Achievements:

• Optimized annual budget by boosting productivity and quality, driving increased project volume and client retention

Her creativity and professionalism gave us a competitive advantage and enabled us to exceed our client’s expectations.“ - Jeff Pion | Vice Chairman, CBRE

• Managed marketing strategy and creative execution for Southern California offices.
• Led advertising, event marketing, and media campaigns to drive regional brand growth.
• Expanded brand presence and executed exposure through advertising and major events.

“Her experience has been invaluable in widening the brand presence within the local and US market.” - Raphael Barragan | CEO, Engel & Völkers

• Managed senior-level client relationships across Europe and the U.S., with a focus on the Hugo Boss fragrances campaign.
• Led production teams, oversaw budgets, and ensured on-time, on-brand delivery.
• Directed agency communication, resource planning, and cross-functional collaboration.

Achievements:

• Increased revenue while mentoring team performance and maintaining creative quality.
• Increased customer retention rates by providing exceptional service and support for all client needs.

• Led global digital campaigns for major clients
• Drove budget growth through strategy, innovation, and creativity
• Managed accounts, production teams and vendors across creative, media, and strategy
• Delivered consistently original and creative work

Achievements:

• Maximized profitability through smart budgeting and resource planning
• SOL Cerveza Digital Cannes Lions Award

“Evidence of Sandra’s efforts can be seen in previously immovable clients, both by the level of creative license we are being given, as well as business revenue.” - Adam Oliveira/Creative Director, Saatchi & Saatchi

• Led brand strategy and secured new business across consumer and hospitality sectors
• Directed major rebranding campaign for clients including InterContinental Hotels and Nobilo Wines

Achievements:

Significantly increased budgets by growing client accounts (i.e. winning accounts for Crown Plaza and Holiday Inn hotels).

“Sandra’s depth of knowledge means that she adds value to the work we are doing.” - Brett Armitage | Director of Sales and Marketing, InterContinental Hotels