Sandra Cardona
Pierrefonds,Canada
Summary
Results-driven Sales Support Manager with a strong background in sales operations, proposal development, and cross-functional collaboration. Recognized for a hands-on, organized approach and a proven ability to align technical teams with business needs. Brings solid experience in team leadership, mentoring, and fostering collaborative, high-performing environments. Prioritizes client satisfaction and consistently delivers high-quality results through assertive communication and strategic problem-solving. Actively pursuing a formal management role in the technology industry to lead teams and drive innovation.
Overview
19
19
years of professional experience
Work History
Sales Support Manager
ADVANTECH WIRELESS TECHNOLOGIES
Montreal, Quebec
04.2020 - Current
- Directed inside sales and RMA teams to streamline processes and promote teamwork.
- Evaluated costs, technical inquiries, and inventory levels to facilitate high-revenue offers.
- Reported weekly sales forecasts and coordinated tasks to meet monthly objectives.
- Implemented communication strategies focused on enhancing sales performance and customer satisfaction.
- Formulated strategies to reduce repair turnaround times for returned units, documenting progress weekly.
- Maintained adherence to sales, finance, and legal standards for all transactions.
- Managed daily sales operations, including order entry, invoice processing, and tracking shipments.
- Provided guidance and mentorship to junior members of the team.
- Provided excellent customer service to ensure customer satisfaction and loyalty.
- Monitored customer feedback to ensure customer requirements are met promptly.
- Provided training and support to the sales team on products, pricing strategies, and customer service techniques.
Sales Account Manager - Canada
ADVANTECH WIRELESS TECHNOLOGIES
Montreal, Canada
01.2018 - 01.2020
- Maintained excellent customer service to ensure theretention of current customers.
- Conducted regular visits and calls to strengthen relationships with existing clients.
- Prepared sales proposals, responding promptly to RFIs and RFQs.
- Generated new prospects to fill the sales funnel and meet quotas consistently.
Inside Sales Representative
ADVANTECH WIRELESS
Montreal, Canada
01.2017 - 01.2018
- Enhanced internal and external customer relationships through effective solution delivery and service.
- Managed post-sale support including processing purchase orders and entering data into ERP system.
- Communicated delivery dates and delays to customers, ensuring transparency and satisfaction.
- Prepared necessary documentation for shipments to streamline logistics operations.
Sales Representative
SOQUELEC TELECOMMUNICATIONS
Montreal, Quebec
01.2016 - 12.2016
- Identified and contacted potential clients in Central and South America.
- Maintained relationships with existing customers in western Canada through visits and calls.
- Delivered telecommunications solutions to enhance client operations.
- Conducted regular communication to strengthen customer loyalty and satisfaction.
Sales Manager
TOPTECH S.A.S
Bogota, Colombia
01.2010 - 01.2012
- Identified potential customers to develop new business opportunities.
- Led sales team to demonstrate and promote products, achieving 50% sales growth.
- Established trustful relationships with clients to enhance business partnerships.
- Delivered technology solutions across Colombia, driving market expansion.
- Established relationships with key clients, while maintaining existing customer base.
- Identified and developed new markets for products or services.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Performed sales consultations and educated clients on products and services.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
Sales Account Manager
INSTRUMENTACION S.A
Bogota, Colombia
01.2006 - 01.2010
- Developed a business plan that penetrated the telecommunications market, increasing sales by 60%.
- Prepared detailed presentations outlining features, benefits of products, services being sold.
- Established strong relationships with customers through routine visits and training sessions.
- Generated new leads through cold-calling and leveraging referred contacts.
- Recognized with Special Individual Contribution Award at EXFO’s sales meeting in Niagara Falls (2007).
- Managed the document control process throughout the life cycle of each bid.
- Reviewed and analyzed customer requirements to develop comprehensive proposal responses.
- Tracked deadlines associated with each bid process from initiation through award notification stage.
- Composed persuasive technical proposal documents in response to government solicitations.
- Negotiated terms and conditions with clients while maintaining company standards.
Education
Masters of Engineering - Electrical and Computer Engineering
Concordia University
Montreal, QC, Canada01.2016
Diploma - Sales Management
University of the Savannah
Bogota, Colombia01.2010
Professional in Electronics Engineering -
Colombian Engineering School
Bogota, Colombia01.2001
Skills
- Team leadership and development
- Clear and assertive communication
- Customer service and support
- Sales strategies and processes
- RFI, RFP answers, and proposal preparation
- Collaborative problem-solving
- Technical understanding
- Microsoft Office proficiency
- CRM and ERP systems
Accomplishments
Special individual Contribution Award winner in EXFO’s sales meeting in Niagara Falls (2007) in recognition of my contributions to sales in Latin America.
Languages
English
Full Professional
French
Professional
Spanish
Native/ Bilingual
Timeline
Sales Support Manager
ADVANTECH WIRELESS TECHNOLOGIES
04.2020 - Current
Sales Account Manager - Canada
ADVANTECH WIRELESS TECHNOLOGIES
01.2018 - 01.2020
Inside Sales Representative
ADVANTECH WIRELESS
01.2017 - 01.2018
Sales Representative
SOQUELEC TELECOMMUNICATIONS
01.2016 - 12.2016
Sales Manager
TOPTECH S.A.S
01.2010 - 01.2012
Sales Account Manager
INSTRUMENTACION S.A
01.2006 - 01.2010
Masters of Engineering - Electrical and Computer Engineering
Concordia University
Diploma - Sales Management
University of the Savannah
Professional in Electronics Engineering -
Colombian Engineering School
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