Sandhya Dhimmar

Upwork & Lead Generation Platforms:

- Created and optimized a new Upwork account, including profile setup, identity verification, and payment method configuration, driving Business Development efforts.
- Led project bidding, proposal drafting, and generated high-quality leads, focusing on Lead Generation across various platforms.
- Managed client communication, closed leads, and ensured smooth project execution with the technical team, applying effective Account Management practices.

Sales Responsibilities:

- Generated leads by leveraging CRM tools, identifying potential clients, and engaging them via email, phone calls, and social media to enhance Lead Generation.
- Conducted product/service presentations and demos tailored to client needs, fulfilling the role of an Account Executive and Sales Specialist.
- Developed customized sales proposals and quotes, collaborating with internal teams to meet client expectations and support Business Development initiatives.
- Negotiated terms and closed sales agreements, ensuring all parties met contractual obligations, contributing to Account Management and long-term success.
- Nurtured relationships with existing clients to drive repeat business and maintain strong partnerships.

Marketing Responsibilities:

- Conducted market research to stay ahead of industry trends, competitor activities, and customer preferences, aligning strategies with Business Development goals.
- Analyzed data to shape strategic marketing campaigns that aligned with business objectives and supported Lead Generation.
- Developed comprehensive marketing plans, including target market identification and customer personas.
- Directed the creation of marketing materials, such as website content, brochures, product portfolios, landing pages, and case studies.
- Listed and registered company profiles on industry platforms like Clutch, GoodFirms, and others to increase visibility and drive Lead Generation.

Lead Generation Responsibilities:

- Generated new leads from freelancing platforms like Upwork, Freelancer, Guru, Fiverr, Toptal, and LinkedIn.
- Focused on Business Development by creating and optimizing Upwork profiles, including new account creation and maintenance of existing profiles.
- Implemented diverse bidding strategies, understood Upwork algorithms, and optimized profile search rankings.
- Achieved key milestones, including elevating new Upwork profiles to Rising Talent and Top-Rated, and advancing existing Top-Rated profiles to Top-Rated Plus.

Marketing Responsibilities:

- Designed and developed marketing collateral, including company brochures and product portfolios, to engage potential prospects.
- Collaborated with designers, developers, and senior management to ensure timely project delivery and high-quality results.

Outreach & Profile Registration:

- Engaged prospects via LinkedIn to support Lead Generation and Business Development.
- Registered and optimized company profiles on major platforms like Clutch, GoodFirms, Crunchbase, The Manifest, ZoomInfo, YourStory, and more to enhance visibility and credibility.

New Business Ideas & Market Research:

- Identified new business opportunities through in-depth market research and analysis of industry trends.
- Conceptualized innovative website template designs and development strategies.
- Focused on creating and selling themes and templates on platforms like Envato – Themeforest and Template Monster.

Design & Development:

- Developed custom flowchart designs for each theme and template, enhancing user experience and navigation.
- Crafted SEO-optimized website content to boost online visibility and drive organic traffic.
- Conducted rigorous quality assurance checks to ensure optimal website performance and functionality.

Team Collaboration:

- Guided and mentored a multidisciplinary team of designers, developers, and content creators.
- Promoted a collaborative and creative work environment to drive high-quality output.

Client Support & Account Management:

- Provided proactive support to clients throughout the project lifecycle, ensuring timely issue resolution.
- Acted as the primary point of contact for clients, handling inquiries, managing expectations, and delivering a seamless client experience.
- Fostered strong client relationships and drove repeat business by addressing client needs effectively and aligning solutions with their business objectives.

Technical & Marketing Document Design:

- Designed comprehensive technical and marketing documents for the Embedded Systems and IoT domain.
- Created a range of documents, including EOIs, RFPs, Technical Documentation, Proposal Designs, Case Studies, Company Brochures, Product Portfolios, SOPs, Gantt Charts, Software Guides, Government Project Documents, and Legal & Financial Documentation.

IoT & Embedded Systems Expertise:

- Deep knowledge of IoT and embedded systems technologies, including LoRa/LoRaWAN, NB-IoT, Bluetooth 5.0, Wi-Fi, Zigbee, Sigfox, Thread, RFID, NFC, 6LowPAN, and Cellular IoT.

Upwork Profile Management:

- Managed the creation and optimization of Upwork profiles to drive business growth.
- Successfully operated more than three Upwork accounts, generating quality leads and business opportunities.

Market Research & Content Creation:

- Conducted thorough market research for website design and development, crafting blueprints for effective sitemap designs.
- Developed SEO-driven website content, compelling product stories, and engaging blogs.
- Managed social media accounts and led SEO optimization efforts to enhance online presence.

Profile Registration:

- Registered and maintained company profiles on platforms like Zauba Corp, GoodFirms, ZoomInfo, Clutch, Crunchbase, and YourStory, enhancing the company’s visibility and credibility.