Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Sandhiya Karunakaran

Port Elgin,ON

Summary

Creative Marketing Specialist with proven experience in digital marketing, graphic design, and project

execution. Skilled in developing impactful marketing materials—flyers, brochures, presentations, and

product catalogues—using Adobe Creative Suite, Canva, and PowerPoint. Strong background in

content strategy, SEO, and campaign management with a track record of driving brand visibility and

customer engagement. Adept at managing multiple projects, collaborating across teams, and ensuring

consistency in branding and messaging.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Market Researcher- Part time (Remote)

Youth Forge
Toronto, Ontario
09.2025 - Current
  • Conduct research on young founders and aspiring entrepreneurs to identify market trends.
  • Analyze qualitative and quantitative data to generate insights supporting youth-driven initiatives.
  • Build networks with young founders, contributing to community entrepreneurship projects.
  • Work independently in a remote setup while meeting research deadlines.

Sales Associate-Part time

Mill Creek Chocolates
Port Elgin, Ontario
07.2025 - Current
  • Greet and assist customers, explaining chocolate varieties, flavors, and pricing to support informed purchases.
  • Deliver excellent customer service, promote seasonal offers, and build customer loyalty.
  • Handle POS transactions, cash balancing, and maintain visual merchandising standards.
  • Strengthened communication and interpersonal skills through direct customer interactions.

Illustrator and Animator- Freelancing

Self Employed
Port Elgin, Ontario
05.2022 - Current
  • Produced customized illustrations, catalogues, and design projects for individuals and brands.
  • Specialized in Adobe Illustrator and Procreate to create polished and visually compelling artwork.
  • Designed conceptual art, children’s illustrations, portraits, and character designs.
  • Managed end-to-end project delivery, balancing creativity with client requirements.

Digital Marketing Analyst

Hexacorp Technologies
Chennai, Tamil Nadu
11.2024 - 04.2025
  • Led website optimization initiatives, improving SEO performance and user experience.
  • Designed visual marketing materials, email newsletters, and internal presentations, supporting
  • campaigns and client communications.
  • Created webinar banners to promote events with global SaaS founders, boosting audience
  • engagement.
  • Collaborated with cross-functional teams to ensure branding consistency across flyers,
  • presentations, and digital assets.
  • Conducted keyword research and optimized content, driving measurable traffic improvements.
  • Produced reports and visual dashboards to present results clearly to stakeholders.

Digital Marketing Executive

SaaS Mantra
Chennai, Tamil Nadu
05.2022 - 10.2024
  • Revamped the company website following on-page SEO best practices, improving visibility and
  • rankings.
  • Planned and managed content calendars for blogs, whitepapers, eBooks, and social media.
  • Developed and designed engaging marketing materials including flyers, brochures, product
  • catalogues, and social media graphics using Canva and Adobe Creative Suite.
  • Created PowerPoint presentations, email newsletters, and webinar promotional materials aligned
  • with brand identity.
  • Designed webinar banners for sessions with SaaS founders across the globe, driving strong
  • participation.
  • Partnered with cross-functional teams to align messaging, tone, and visual identity across
  • campaigns.
  • Crafted cold outreach campaigns via Mailshake, analyzing and improving based on performance
  • metrics.
  • Managed affiliate marketing efforts—creating banners, videos, email newsletters, and email
  • assets—and qualified affiliates using Mediarails.
  • Partnered with event teams to design promotional campaigns for webinars and industry events.
  • Increased traffic by 30% and generated 100+ leads per month.

Lead Generation Executive

Preludesys
chennai, Tamil nadu
02.2021 - 04.2022
  • Developed targeted lead generation strategies to identify potential clients.
  • Collaborated with marketing teams to create effective campaign materials.
  • Utilized CRM systems to track and manage leads efficiently.
  • Conducted market research to understand industry trends and customer needs.
  • Engaged with prospects through emails and social media platforms.
  • Analyzed lead data to refine outreach approaches and improve conversion rates.
  • Organized webinars and events to showcase company solutions to potential clients.
  • Maintained relationships with existing clients to encourage referrals and repeat business.
  • Identified and contacted potential leads through various channels, such as cold-calling, email campaigns, and social media.
  • Generated leads through digital marketing tactics such as Google Ads, Facebook Ads, LinkedIn Ads.
  • Analyzed customer feedback to improve lead generation strategies.
  • Worked closely with the sales team to ensure that leads are qualified and followed up quickly.
  • Managed database of prospective customers and tracked progress of leads throughout the sales cycle.
  • Conducted market research to identify industry trends and target prospects.
  • Organized events such as webinars or conferences to raise brand awareness among potential customers.

Education

Bachelor of Technology - Biotechnology

Anna University
India
05-2020

Skills

  • PowerPoint & Presentation Design
  • Adobe Creative Suite, Canva, Illustrator, Procreate
  • Website Optimization & SEO
  • Social Media & Content Strategy
  • Email Campaign & Newsletter Design
  • Affiliate Marketing & Email Assets
  • Market Research & Data Analysis
  • Cross-Functional Collaboration
  • Project Management & Multitasking
  • Marketing Collateral Design (Flyers, Brochures, Catalogues)

Certification

  • Google – Fundamentals of Digital Marketing
  • Semrush – SEO Crash Course
  • Semrush – SEO Fundamentals

Languages

English
Full Professional

Timeline

Market Researcher- Part time (Remote)

Youth Forge
09.2025 - Current

Sales Associate-Part time

Mill Creek Chocolates
07.2025 - Current

Digital Marketing Analyst

Hexacorp Technologies
11.2024 - 04.2025

Illustrator and Animator- Freelancing

Self Employed
05.2022 - Current

Digital Marketing Executive

SaaS Mantra
05.2022 - 10.2024

Lead Generation Executive

Preludesys
02.2021 - 04.2022

Bachelor of Technology - Biotechnology

Anna University

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Sandhiya Karunakaran