Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

SANDEEP RATH

Toronto

Summary

As an International Marketing Leader with more than 16 years of professional experience in leading and executing global marketing strategies for SaaS and cloud-based B2B enterprise solutions, I develop and execute highly profitable Go-To-Market (GTM) initiatives, and successful product launches. I have extensive experience in leading global functional and cross-functional teams to develop high-impact and revenue-focused Product-led Marketing (PLM) programs, sales enablement initiatives, demand-generation campaigns, and analyst and media relations. My experience with private-equity held companies enables me to lead dynamic marketing teams.

Overview

13
13
years of professional experience

Work History

Senior Product Marketing Director

ProcessMAP Corporation
03.2018 - Current


  • Led and managed the Product Marketing, Digital Marketing, Demand-Generation, Sales Enablement, and the Marketing Events and Communications teams across the USA, EMEA and India offices
  • Defined and managed the Go-to-Market strategy, global team structure and the annual budget
  • Successfully launched ProcessMAP's no-code platform which grew total revenues by 22% over a 3 year period
  • Institutionalized and spearheaded 7 customer councils to channel "Voice of Customers" towards product strategy and roadmap
  • Championed ProcessMAP’s participation in key industry tradeshows, national and regional conferences, customer-focused events, and webinars in partnership with industry associations
  • Drive 3x increase the library of sales-enablement collateral including customer case studies, industry-focused e-books, blogs, product and testimonial videos, and other relevant assets
  • Significantly improve ProcessMAP’s coverage and position in analyst reports by functioning as the primary executive for leading analysts from Verdantix, Forrester, and LNS Research
  • Defined career progression paths for the team aligned to their skillset and interests, set SMART goals, offered regular mentoring and guidance, and evaluated their year-end performance
  • 2.3x increase in website traffic and conversion from targeted product positioning, influencer marketing, display ads, social media retargeting and other digital and ABM campaigns
  • Strengthened ProcessMAP’s sales team with comprehensive market and competitor research
  • Led a cross-functional team to manage ProcessMAP Konnect – ProcessMAP’s annual global user conference that brings together key customer executives and users for a multi-day strategic event
  • Played a key role as a core team member for securing investment from Hg Capital - one of the top 3 private-equity firms in the UK

Product Marketing Director

Zyme Inc. (now, a part of E2Open)
01.2018 - 02.2018
  • Defined and led the Product Marketing function globally for Zyme’s $40M SaaS product portfolio
  • Defined and managed the strategy, functional goals, policies, guidelines, and the annual functional budget for the Product Marketing team
  • Led a cross-functional team to globally rollout the company’s most advanced cloud platform – “zyme cloud platform 3.0” (https://vimeo.com/177211382), which led to a 30% increase in annual recurring revenues
  • Successfully led a global launch of two new products – zymeEcommerce and zymeIncentives (https://vimeo.com/200942841)
  • Built a sales pipeline of more than $7M in the first 12 months
  • Delivered 35% revenue uplift by realigning and repositioning the products for better market fit
  • Advocated customer-focused value by completely redesigning the website and collateral base
  • Developed a 3-year product roadmap by conducting Voice of Customer interviews and customer councils
  • Optimized GTM strategy and buyer's journey by conducting detailed win/loss analyses
  • Led Zyme’s annual customer summit and the company’s participation in the Dreamforce event
  • Drove 340% improvement in coverage by various industry analysts, including SiriusDecisions, Gartner, Forrester, IDC, Ventana Research, and others
  • Managed all market-focused functions for multiple M&A initiatives, including the various acquisitions by Zyme and eventually Zyme’s acquisition by E2open (led by Insight Venture Partners - one of the largest private-equity firms in the US)

Sr. Marketing Manager

Ashland Inc
06.2010 - 12.2015
  • Managed the entire Marketing function for the $250M Industrial Specialties business unit
  • Developed compelling messaging and content for the external website and sales collateral
  • Led extensive global "Big Ideas" validation program by interviewing several buyer-personas across the USA, EMEA and APAC
  • Analyzed industry trends, defined and validated market opportunities, and developed a product growth roadmap
  • Collaborated with Sales and Product Management teams to define pricing, packaging and placement strategies that resulted in significant revenue and margin growth
  • Drove successful campaigns to increase funnel size and optimize conversions
  • Led cross-functional teams towards multiple globally successful commercial launches
  • Worked with the Analyst Relations team to respond to analyst surveys, briefings and workshops
  • Placed multiple high impact thought leadership articles with media and publication houses to showcase product innovation and drove significant measurable ROI from the engagements
  • Spearheaded participation in multiple international trade shows, conferences, and other events

Product Marketing Manager

Logica (now, a part of CGI)
07.2006 - 06.2009
  • Created and managed a complete portfolio of industry and product specific collateral – brochures, datasheets, whitepapers, case studies, customer profiles and competitor profiles
  • Increased qualified pipeline by $400 million by successfully leading digital marketing campaigns
  • Improved customer retention rate to 90% and increased the share of wallet (Net Revenue Retention) by 21%
  • Worked with the Corporate Strategy team to enter into Aerospace and Aviation industries
  • Delivered incisive market intelligence for differentiated positioning of Logica’s solutions
  • Identified growth opportunities by mapping external market trends to internal competencies
  • Resulted in 30% new customer acquisition by leading “Outside-In” analyses of customer needs

Education

MBA - International Marketing

University of Delaware
USA

Bachelor of Technology - Information Technology

Biju Patnaik University of Technology
India

Certificate in Disruptive Innovation And Strategy -

Harvard Business School

Skills

  • Product Marketing
  • GTM Strategy and Product Launches
  • Sales Enablement and Customer Advocacy
  • Market Research and Competitive Analysis
  • Segmentation, Buyer-personas, Buyer-journeys
  • Analyst Relations and Influencer Marketing
  • Revenue-driven Marketing programs
  • Private-equity positioning for investment

Accomplishments

  • Asana, Slack, HubSpot, BrightEdge SEO, SEMrush, Google Analytics, Spyfu, Salesforce CRM, WordPress, and various other productivity, management, and remote-working tools to take me through the day.

Additional Information

  • AWARDS AND HONOURS , Awarded the “MBA Alumni Leadership Award” by University of Delaware, 2012, for outstanding leadership

Timeline

Senior Product Marketing Director

ProcessMAP Corporation
03.2018 - Current

Product Marketing Director

Zyme Inc. (now, a part of E2Open)
01.2018 - 02.2018

Sr. Marketing Manager

Ashland Inc
06.2010 - 12.2015

Product Marketing Manager

Logica (now, a part of CGI)
07.2006 - 06.2009

MBA - International Marketing

University of Delaware

Bachelor of Technology - Information Technology

Biju Patnaik University of Technology

Certificate in Disruptive Innovation And Strategy -

Harvard Business School

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