Accomplished Designer's Assistant at Pioneer, adept in Print Design and fostering Design Thinking to enhance brand identity. Excelled in utilizing Adobe Creative Suite, boosting user engagement through optimized design. Proven track record in creating impactful marketing materials, significantly improving project workflows within time and budget constraints.
Drawing, Fibre Yarns, Dyeing& Printing, Colour, Form& Structure, Sewing Techniques, Photography, Surface Design, Fabric Structure 1& 2, Design Concepts & Concerns, Design Management, Communication Graphics, Textile Marketing & Merchandising, Design Drawing, Loom Mechanism, Jacquard design.
Projects Undertaken
Introduction to Construction of Fabrics.
Enabling one to develop an aesthetic sensibility to form, material and structures through explorations with textile materials and construction, and in synthesis with elements of design.
Craft Documentation.
Documented the craft of Khadi craft on weaving.
Split-ply Braiding.
Learning the craft of split-ply braiding used for making camel belts in Rajasthan, and other techniques of knotting and braiding. Inspired by the colours of fertility, made a TORAN, used for decorating the threshold of the house, using the above technique.
Woven Fabrics for Apparel.
Taking the theme as NEUTRAL, for spring/Summer 2000, designed woven fabrics for men's wear for the UK market.
Design for Selected Space.
Task was to design the interiors of a selected space using the techniques of embroidery or printing or weaving.
Developed woven explorations of screens/ room divider using plastic as the material.
Industrial Training.
2 months with a fashion designer Delhi. Developed motifs in machine embroidery for garments, for exports.
Workshops.
Natural dyeing with Alps industries.
Graduation Project.
"ALLURE” & “GEOMETRIC FANTASY”
Designed and developed a range apparels for women’s wear
Area of Interest.
Crafts study weaving, surface ornamentation, fabric treatments, print design and styling.
Indian Culture, Graphic Design.
ROLES & RESPONSIBILIES
Once the sample presentation is done, tech packs are made by the technical team in co-ordination with the designers.
Packaging, hand tags, label developments are an ongoing process.
Test fits are done if new silhouettes are being incorporated.
A PP sample is required if some changes are to be done.
Once the PP sample is APPROVED, production starts.
The above is the process followed.
Catalogues are made of the products for ready references, for the various teams.
Apart from the above, discussion with higher authority of how to take the brand ahead for maximum profits is discussed.
How the design team can be of help for the business.
Lookout for vendor management is another aspect of the design team.