Sanaullah Malik
London,Canada
Summary
Results-driven Digital Marketing & Media Buying Specialist with a strong background in business development, community engagement, and paid media strategy. Proven ability to generate sales, build strategic partnerships, and execute high-impact marketing campaigns. Skilled in negotiating media contracts, purchasing ad space, and optimizing campaign performance to drive measurable results. Adept at cold outreach, relationship management, and data-driven decision-making, with a track record of securing high-value deals, and increasing brand visibility. Passionate about leveraging the latest media trends and technologies to maximize ROI.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Media Buyer
Process Plus Marketing
Mississauga, Ontario
01.2024 - Current
- Identify and evaluate media channels and platforms to reach target audiences.
- Negotiate rates and contracts with media partners.
- Purchase ad space and time.
- Track and report on media performance.
- Collaborate with media planners and creative teams to develop and execute media campaigns.
- Stay up-to-date on the latest media trends and technologies.
Business Development Manager
Jobber
Toronto, Ontario
12.2020 - 10.2023
- Co-managed the external operations of the company, from developing strong customer
relations, to marketing the software to a wide variety of audiences, etc. - I accumulated several sales over a short period of time by constantly networking, pitching the solution, and then following through with the purchase, as well as conducting post-purchase follow-up.
- Averaged over 50 cold calls per day, and set up 15 meetings per month for product demos.
Community Engagement Coordinator
Penny Appeal Canada
Mississauga, Ontario
08.2019 - 08.2020
- Collaborated with several universities across Canada to develop a strong relationship, which resulted in excellent marketing of the charity while recruiting volunteers.
- Actively led events by delegating tasks to certain volunteers, making sure attendees had a general idea of our vision and goals, and that donations were collected following the proper legal procedures.
- Conducted on-the-spot fundraising on stage at several different events, raising money in the ranges of $1,000 to $5,000 or more.
Education
Bachelors - Digital Marketing
FANSHAWE COLLEGE
06.2015
Skills
- Digital Marketing & Paid Media (Facebook Ads, TikTok Ads, Snapchat Ads, PPC, SEO)
- Media Buying & Planning (Ad space purchasing, contract negotiation, campaign execution)
- Sales & Business Development (Cold calling, lead generation, product pitching, closing deals)
- Customer & Community Engagement (Relationship building, volunteer recruitment, event coordination)
- Fundraising & Public Speaking (On-stage fundraising, donor relations, nonprofit marketing)
- Analytical & Data-Driven Strategy (Media performance tracking, campaign optimization, market research)
Certification
- Facebook Ads Mastery Course, Big Bucks Digital Coach (Air School), 04/22
- Advanced Facebook Marketing Course, Continuing Professional Development, United Kingdom, 07/21
- Digital Marketing Certifications, Digital Marketer, Austin, Texas, 03/20
Timeline
Senior Media Buyer
Process Plus Marketing
01.2024 - Current
Business Development Manager
Jobber
12.2020 - 10.2023
Community Engagement Coordinator
Penny Appeal Canada
08.2019 - 08.2020
Bachelors - Digital Marketing
FANSHAWE COLLEGE
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