SAMYUKTHA GOVINDAN

• Integrated finance tools and digital wallet APIs (Apple Pay, Google Pay, Stripe) into mobile application, enabling secure in-app payments and automated transaction reconciliation.
• Collaborated with banking API providers (Plaid, Yodlee) to enable real-time account linking and transaction data synchronization.
• Implemented PCI DSS compliant payment workflows with OAuth 2.0 authentication and encryption for secure data transfer.
• Designed and developed dashboards to represent user groups based on various behaviour and other patters, helping teams’ decision-making.
• Worked on improving Know Your Customer (KYC) data management processes to enhance personal finance management features.
• Configured automated expense tracking and reporting by integrating the QuickBooks API with the application backend.
• Performed comprehensive gap analysis to assess the existing business model, benchmark against industry best practices, and identify functional enhancements for the mobile application upgrade.
• Collaborated with the Product Owner to write clear User Stories with acceptance criteria, helping the development team understand requirements and estimate work.
• Developed audit-ready documentation and traceability logs to ensure compliance with financial regulations and internal governance policies..
• Developed comprehensive user guides and knowledge base articles; delivered interactive training sessions and facilitated product demonstrations to drive seamless adoption of new releases across end-user groups.

Environment: UML, JIRA, Confluence, MS Office, Visio, SQL

• Analyzed large-scale customer datasets to identify behavioral patterns and develop segmentation models based on demographics, purchase history, and engagement metrics.
• Conducted JAD (Joint Application Development) sessions and stakeholder interviews to capture segmentation criteria, business rules, and success metrics. Documented findings in Confluence and tracked requirements in JIRA.
• Designed and implemented SQL-based customer segmentation models, increasing campaign targeting accuracy and improving ROI by 20%.
• Developed project documentation, user guides, and training materials to ensure smooth adoption across marketing and analytics teams.
• Led stakeholder workshops and facilitated UAT sessions to validate segmentation logic and ensure business buy-in.
• Ensured adherence to GDPR, CCPA, and PIPEDA by incorporating data anonymization, role-based access control (RBAC), and encryption standards (AES-256 for data at rest, TLS 1.2+ for data in transit).
• Coordinated with the Information Security team for regular data audits and risk assessments.
• Collaborated with cross-functional teams (Marketing, Data Analytics, IT) to align project deliverables with strategic business goals.
• Monitored project performance and maintained compliance with data governance and privacy standards.
  Tools/Environment: JIRA, SQL, MS Excel, MS Visio, MS Office Suite, Windows XP

• Company Overview: Cognizant Technology Solutions, Chennai, India
• Spearheaded business analysis for technology projects, specializing in application development using tools such as Excel, JIRA, and Trello.
• Exhibited strong analytical skills by critically evaluating information from multiple sources, reconciling conflicts, and decomposing high-level information into detailed client reports.
• Developed and executed strategic plans that increased revenue by 25% and improved operational efficiency by 30% through continuous service improvement procedures, audits, assessments, and the introduction of dashboards.
• Facilitated daily Scrums, Sprint Planning Meetings, Sprint Reviews, and Retrospectives, ensuring effective project management and agile practices.
• Gathered business requirements, framed functional specifications, and secured sign-off from business unit heads to ensure alignment and clarity in project objectives.
• Cognizant Technology Solutions, Chennai, India