Samuel R
Mississauga,ON
Summary
I am a seasoned E-Commerce Specialist with a proven track record in optimizing online platforms and digital marketing efforts. With significant expertise gained through my tenure as an E-Commerce Specialist at Premier Polmarex Inc, I've led successful website revamps, orchestrated effective social media and Google ad campaigns, and utilized data-driven insights to achieve a 25% increase in ROI. Proficient in inventory and supply chain management, I've reduced stockouts by 50% and negotiated a 30% reduction in shipping fees. As a Freelance WordPress Web Designer and Digital Marketer, I excelled in creating custom websites with responsive design, integrating third-party plugins, and implementing SEO strategies, resulting in improved search rankings and increased organic traffic. My background in e-commerce, web design, digital marketing, and SEO positions me as a valuable asset to drive results and achieve business objectives.
Overview
5
5
years of professional experience
Work History
E-Commerce Specialist
Premier Polmarex Inc
06.2020 - 08.2023
- Orchestrated comprehensive sales strategies for third-party marketplaces including Amazon, Walmart
- Ebay, Hudson's Bay and Faire, resulting in a 150% growth in the B2C business across these platforms
- Implemented dynamic pricing strategies on Amazon and Walmart, leveraging real-time market data and competitor analysis to optimize product pricing and maximize profitability
- Led the optimization of product listings on Amazon and Walmart, incorporating keyword-rich content, high-quality images, and enhanced product features, resulting in a 30% increase in product visibility and conversions
- Conducted regular audits of Amazon and Walmart listings to ensure compliance with platform guidelines, resulting in a 95% reduction in listing-related issues and penalties
- Established and nurtured strong relationships with Amazon and Walmart vendor support teams, enabling swift resolution of any operational challenges and ensuring seamless operations on these platforms
- Implemented and managed Amazon Advertising campaigns, utilizing Sponsored Products, Sponsored
- Brands, and Sponsored Display ads to increase visibility and drive conversions, leading to a 40% increase in conversion rates
- Collaborated with the marketing team to develop and execute targeted promotions and deals on
- Amazon and Walmart, resulting in a 20% increase in sales during promotional periods
- Implemented integration of ShipStation, a order and shipping aggregation platform, into the shipping workflow, yielding a 20% improvement in efficiency
- Conducted in-depth analysis of Amazon and Walmart performance metrics using tools like Seller
- Central and Walmart Seller Center, generating regular reports to inform decision-making and identify areas for improvement
- Revamped and launched redesigned e-commerce websites for maplemart.com B2C and premierpolmarex.ca B2B using WordPress with WooCommerce
- Orchestrated and closely monitored numerous successful Facebook, Instagram, and Google ads
- Campaigns across multiple banners for brands such as Maple Mart, Nutrogusto, and Nostra Gourmet
- Foods, utilizing various ad formats
- Leveraged Amazon's data analytics tools and external market research to drive data-driven decisions optimizing product assortment, pricing, and promotional activities to achieve a 25% increase in ROI
- Reduced stockouts by 50% and minimized excess inventory through streamlined inventory and supply chain management practices, resulting in improved product availability and cost savings
- Developed WordPress websites for Canachef and Europicks brands, delivering modern and engaging user experiences
- Utilized platforms like Mailchimp and Constant Contact to execute CASL compliant e-mail newsletters,effectively targeting both B2B and B2C customers
- Crafted weekly product and discount flyers tailored specifically for B2B customers
- Generated engaging content and managed social media calendar for premier Polmarex's in-house brands
- Archived 150% growth in the B2C business across Amazon, Walmart, and other external channels
- Negotiated and achieved 30% reduction in shipping fees, resulting in significant cost savings
- Successfully achieved an 500% increase in new leads generated through the newly launched B2B website.
WordPress Web Designer & Digital Marketer
12.2018 - 05.2020
- Designed and developed custom WordPress websites tailored to individual client needs
- Implemented responsive web design techniques to ensure optimal user experience across various devices and screen sizes
- Utilized HTML, CSS, JavaScript, and PHP to create visually appealing and functional websites
- Integrated and customized third-party plugins to enhance website functionality and user interactivity
- Conducted thorough website testing and debugging to ensure optimal performance and functionality
- Collaborated closely with clients to gather requirements, provide updates, and address feedback throughout the development process
- Managed domain registration, hosting setup, and deployment of websites
- Implemented SEO best practices to improve search engine rankings and increase organic traffic
- Conducted comprehensive market research and competitor analysis to identify target audiences and develop effective marketing strategies
- Created and executed digital marketing campaigns across various platforms, including social media, email marketing, and paid advertising
- Developed and optimized landing pages to increase conversion rates and drive lead generation
- Implemented A/B testing and analyzed performance metrics to refine marketing strategies and improve campaign ROI
- Managed social media accounts, creating and scheduling engaging content to drive user engagement and brand awareness
- Conducted keyword research and implemented on-page and off-page SEO techniques to improve organic search rankings
- Utilized analytics tools to track and report on website traffic, user behavior, and campaign performance
- Provided clients with regular performance reports and recommendations for optimization.
SEO Specialist (Student Volunteer)
Sheridan College
01.2020 - 04.2020
- Enhanced organic search ranking for edge.sheridancollege.ca through targeted SEO strategies
- Crafted persuasive calls-to-action, driving higher visitor conversions
- Created SEO-focused content for website and blog, optimizing for relevant keywords
- Conducted competitive SEO analysis to refine strategies and stay ahead of industry trends
- Collaborated with cross-functional teams to implement SEO best practices effectively
- Monitored KPIs and leveraged data for ongoing optimization, resulting in sustained traffic growth
- Utilized advanced SEO tools and analytics for comprehensive audits and actionable insights.
Education
College Diploma - Advertising Marketing Communications Management, Marketing
Sheridan College
Bachelor's - Finance and Tax in Business
MG University
Skills
- WordPress
- MailChimp
- Social Media Management
- Search Engine Optimization (SEO)
- Google Analytics
- Digital Marketing
- HTML5
- Facebook Advertising
- Adobe Creative Suite
- Email Marketing
- Web Development
- Google AdWords
- Shopify
- Yoast SEO
- Amazon Seller Central
- Amazon Advertising
- Ebay Seller hub
- Cpanel
- Marketing Automation
- Woocommerce
- HubSpot
- Walmart Seller Center
- Google Ads Search & Display Certification
- Amazon Sponsored Ads Accreditation
- Google Analytics Certification
- SEO & Content Marketing Certification
Timeline
E-Commerce Specialist
Premier Polmarex Inc
06.2020 - 08.2023
SEO Specialist (Student Volunteer)
Sheridan College
01.2020 - 04.2020
WordPress Web Designer & Digital Marketer
12.2018 - 05.2020
College Diploma - Advertising Marketing Communications Management, Marketing
Sheridan College
Bachelor's - Finance and Tax in Business
MG University
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