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With over 14 years of experience, I am a results-driven Brand and Marketing Communications specialist with expertise in BTL marketing, advertising, brand promotions, online marketing, and market research. My strategic initiatives have consistently driven revenue growth, portfolio expansion, and increased profitability. I excel in crafting impactful strategies that resonate deeply with target audiences, whether through compelling brand campaigns, data-driven online marketing efforts, or innovative BTL activations.

 Dynamic sales manager with a decade of experience driving growth through strategic business development and high-impact team leadership. Skilled in key account management, negotiation, and building long-term client relationships. Demonstrated success in consistently exceeding sales targets and boosting revenue. Results-driven and customer-focused, adept at implementing data-driven strategies to optimize performance and enhance client satisfaction. 

Senior leader with 10+ years of experience managing global sponsorships and integrated marketing programs across major Canadian sports properties including the Toronto Raptors & Maple Leafs. Expert in sponsorship strategy, asset governance, brand activation, cross-functional leadership, and partnership growth.

Proven results driving brand metrics, renewals, and ROI for global clients including Tangerine, Google, Sun Life, Unilever, IBM, McDonald’s, and Home Hardware.

Experienced people leader with a strong focus on collaboration, development, and operational excellence.

• Working as an ASSISTANT BRAND MANAGER at MIR GROUP and Brand custodian of 5 concerns (Mir Cement Ltd.; Mir Concrete Block; Mir Ready Mix Concrete; Mir Real Estate Ltd.; Mir Info Systems Ltd.) and have 13 years of experience in Branding, Promotion, Product Marketing, Offer Design, Campaign Coordination, Event Managing, Product Launching, Outdoor Branding, Vendor management, Promotional Item, Business Expansion, Graphic Designing, Digital Marketing, ATL, BTL Activities & PR issues.
• A Growth centric business leader, with a variable record of successful business development through rich capability in brand management & experience in managing complex business by developing relationships, convincing & executing strategic business development plans to achieve the final target.
• Passionate about directing a new strategy, content planning, budgeting, forecasting, critical situation handling, Teamwork, Case study & product penetration strategy in a competitive environment.

Samuel Iniguez Flores

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Housekeeper

Student Marketeer

Brand Representative

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Bachelor of Arts - Global Arts Studies, Writing Studies

High School Diploma -

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Housekeeper

Student Marketeer

Brand Representative

Bachelor of Arts - Global Arts Studies, Writing Studies

High School Diploma -

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