Samuel A. Macdonald
Surrey,BC
Overview
35
35
years of professional experience
Work History
Managing Partner | Wealth & Risk Advisor
CF Canada Financial Group
, BC
01.2019 - Current
- Proven track record in retirement, estate, and legacy planning, maximizing financial security for families and businesses
- Specialized in tailored wealth solutions for individual and corporate clients, emphasizing income protection, asset transfers, and high net worth tax strategies
- Expertise in employee benefits, including health and dental plans, life and health trusts, and funding buy-sell agreements
- Completed the Certified Financial Planner (CFP) program at Business Career College, demonstrating commitment to excellence in financial advisory
- Extensive executive experience across diverse organizations, highlighting proficiency in KPI management, forecasting, budgeting, and business consulting
- Active life, health & wealth license LLQP - ICBC/Advocis member and Level 1 IBABC P&C license, reinforcing credibility and compliance in the industry
- Leading my own team of Advisors
CEO, President, Founder
LinkedIn - Candy, Snacks & Bakery Supergroup
01.2008 - Current
- Dynamic Social Media Influencer with 80K Followers driving brand engagement and visibility
- Proven track record in executing broker and distributor sales for international Natural & Traditional CPG companies
- Expert in forging and cultivating corporate relationships and contracts across Canadian, American, and Mexican markets
- Successfully collaborated on private label and branded solutions with top retailers including Walgreens, Loblaws, Sobeys, Whole Foods, CVS, Target, Costco, and Walmart
- Provided strategic support in acquisitions, restructuring and planning to enhance client operational efficiency
- Innovated and launched Canada's first 'Pay-By-Scan' Floral Franchise Program at Loblaw Companies, setting new industry standards
- Established key corporate partnerships across North America for CPG sales
Vice President of Sales & Marketing
Brockmann Chocolate Inc
Richmond, BC
01.2016 - 01.2019
- Spearheaded sales growth and strategic initiatives for a $10 million premium chocolate manufacturer, recently acquired by Foley's Candies
- Achieved an incredible +83% branded sales growth in the first year, targeting a remarkable +97% in year two
- Cultivated the Crunchetti brand, propelling revenue from $280k to $1.1m CDN
- Led and coordinated three key departments: Sales, Marketing, and Customer Service
- Secured new national listings with major retailers, including Loblaws, Save-On Foods, Shoppers Drug Mart, Sobeys, and Metro
- Orchestrated executive-level meetings with Canada's largest retailers to drive strategic partnerships
- Fostered new relationships with brokers and retail chains across Canada and the USA
- Negotiated and executed several successful private label, control label, and co-manufacturing opportunities
- Initiated cross-promotion discussions with Boston Pizza and White Spot, enhancing brand visibility for Brockmann brands
Regional Manager
Morris National Inc
Concord, ON
01.2010 - 01.2016
- Successfully led sales for a $100 million importer, marketer, and distributor of premier name-brand confections, groceries, and gift baskets
- Managed direct retail, wholesale, and distributor channels across British Columbia, driving significant growth
- Cultivated strategic relationships with key national and regional accounts, including 7-11, Pharmasave, and Save-On Foods, achieving impressive sales increases of +160% at London Drugs and +47% at Save-On Foods in the first year
- Developed comprehensive annual programs and conducted Nielsen data analysis for national and regional accounts to optimize business performance
- Oversaw a diverse portfolio of brands, including Cadbury Biscuits and Wonka, demonstrating versatility and expertise
- Achieved rapid success by securing 3 new permanent listings at London Drugs and 4 at Thrifty Foods within just 3 weeks
- Expertly identified and leveraged competitive weaknesses through insightful analysis of Nielsen data
Vice President, Sales & Marketing
Dynamic Confections Inc.
Salt Lake City, UT
01.2002 - 01.2008
- Led P&L management, EBITDA optimization, and volume budgeting for a $200 million branded & contract confectionery manufacturing company
- Drove Canadian Branded Sales Growth of +96% in under three years
- Spearheaded the Botticelli brand expansion from $2.2 million to $11 million CAD
- Directed and aligned strategies across Sales, Marketing, and Customer Service departments
General Manager, Owner
Harvester Fine Foods Inc.
Kingston, ON
01.1998 - 01.2002
- Spearheaded a 5,000 sq
- Ft
- All-natural and specialty food market, achieving a remarkable 600% increase in store volume within two years
- Oversaw comprehensive operations, finance, administration, purchasing, and marketing, ensuring seamless retail performance and employee engagement
- Cultivated a dynamic concept store, developing and promoting successful private-label brands such as 'Harvester's Own' and 'Fresh-To-You' in meat, bakery, and deli products
- Initiated innovative niche marketing programs, including the successful 'Buy the Meal and Take Home the Recipe' promotion, enhancing customer experience and engagement
- Managed the area's largest fresh produce department, garden center, and outdoor market, setting the standard for quality and service
- Successfully sold the business for profit, demonstrating strong entrepreneurial acumen and strategic business planning
Regional & National Sales
Hershey Chocolate Company
Mississauga, ON
01.1990 - 01.1998
- Achieved substantial sales growth, contributing to over $400 million in revenue for a leading Canadian company
- Excelled as Senior National Accounts Manager, driving strategic partnerships and maximizing client satisfaction
- Won awards for Spending Control and Sales Growth
- Spearheaded innovative strategies as Trade Marketing Manager, enhancing brand visibility and product performance while heading up my Key Account team
- Demonstrated exceptional leadership as Unit Sales Manager, consistently exceeding sales targets and boosting team productivity
- Coached 32 employees and supervisors
- Cultivated key relationships and delivered results as Sales Representative / Key Account Manager, ensuring long-term client retention and sales growth
Timeline
Managing Partner | Wealth & Risk Advisor
CF Canada Financial Group
01.2019 - Current
Vice President of Sales & Marketing
Brockmann Chocolate Inc
01.2016 - 01.2019
Regional Manager
Morris National Inc
01.2010 - 01.2016
CEO, President, Founder
LinkedIn - Candy, Snacks & Bakery Supergroup
01.2008 - Current
Vice President, Sales & Marketing
Dynamic Confections Inc.
01.2002 - 01.2008
General Manager, Owner
Harvester Fine Foods Inc.
01.1998 - 01.2002
Regional & National Sales
Hershey Chocolate Company
01.1990 - 01.1998
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