Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Certification
Interests
Timeline
Generic

Samira Parsa

North Vancouver,BC

Summary

Results-oriented Digital Marketing Specialist with 7+ years of experience in content strategy, social media management, SEO, and performance marketing. Skilled in crafting data-driven campaigns that elevate brand visibility, drive user engagement, and boost conversion. Proficient in digital tools and platforms such as Meta Ads Manager, Google Analytics, and WordPress. Known for attention to detail, creativity, and delivering measurable results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

Freelance
01.2021 - Current
  • - Designed and managed PPC & SEO campaigns, improving website traffic by up to 80%
  • - Developed branded content strategies across Instagram, LinkedIn, and Facebook
  • - Built and optimized WordPress websites using Elementor
  • - Analyzed data using Google Analytics and delivered monthly reports with insights

Social Media & Content Specialist

Raham Pardaz
01.2018 - 01.2020
  • - Increased follower engagement by 60% through content planning and trend-based strategy
  • - Collaborated with designers and photographers to develop on-brand visuals
  • - Tracked campaign performance using analytics tools and adapted strategies accordingly

Marketing Coordinator

MAGFA
01.2015 - 01.2018
  • - Supported marketing campaigns across digital and print platforms
  • - Managed promotional event logistics and coordinated cross-team communication
  • - Tracked KPIs and generated reports to optimize marketing efforts

Education

Master's - Information Technology Management

Skills

  • Digital Advertising: Meta Ads Manager, Google Ads, LinkedIn Ads
  • SEO & Analytics: Google Analytics, Search Console, Keyword Research, Looker Studio
  • Content Creation: Canva, Adobe Creative Suite, Copywriting, Video Editing
  • Web & UX: WordPress, Elementor, Landing Pages, CRO
  • Email Marketing: Klaviyo, Constant Contact, HubSpot
  • Social Media Management: Instagram, Facebook, LinkedIn, Hootsuite
  • Soft Skills: Communication, Time Management, Problem Solving, Collaboration

Accomplishments

Accomplishment Highlights
  • Increased Instagram engagement by 78% in 3 months through strategic content, ads, and influencer collaboration.
  • Drove a 42% boost in organic sales for a jewelry brand by creating a targeted content funnel and optimizing Meta Ads.
  • Built and launched multiple client websites with WordPress + Elementor, improving UX and increasing conversions.
  • Executed SEO and PPC strategies that led to up to 80% growth in traffic for small business clients.
  • Created branded campaigns across Instagram and Facebook that generated over 200 qualified leads with a CPL under $3.
  • Developed complete brand identities and digital strategies for new fashion and lifestyle concepts, including DOM Men’s Club and Mooduxury.

Websites

Certification

  • Meta Social Media Marketing – Certificate
  • Google Digital Marketing & E-Commerce – Certificate
  • Adobe Content Creator – Certificate
  • Google UX Design Professional – Certificate

Interests

Professional photography & visual storytelling Jewelry design & creative direction Technology & digital tools for marketing Consumer psychology & behavioral insights Artistic expression through mixed media Exploring AI in content creation Feline health & animal behavior Minimalist aesthetics design culture

Timeline

Digital Marketing Specialist

Freelance
01.2021 - Current

Social Media & Content Specialist

Raham Pardaz
01.2018 - 01.2020

Marketing Coordinator

MAGFA
01.2015 - 01.2018

Master's - Information Technology Management

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Samira Parsa