Summary
Overview
Work History
Education
Skills
Work Experience at University of Toronto's Family Care Office (Paid)
Certification
Research Papers
Startups
Community Service
Languages
Timeline
Generic

Samiha Gupta

Toronto,ON

Summary

Proficient in Digital Marketing, skilled in developing and optimizing online marketing plans. Good customer relations, project oversight and prioritization skills. Seeking to offer 4 years of internship and work-study experience and take on challenging new role.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Digital Marketing

Celfidesign
Mumbai, India
05.2022 - 08.2022
  • Learnt how to improve social media engagement through analytics.
  • Identified opportunities for increased voter engagement through digital marketing tactics.
  • Assisted in developing a budget for digital marketing initiatives including paid advertising campaigns.

Sales & Marketing

Agrosolvent
Delhi, India
05.2021 - 08.2021
  • Organized a pitch for Ferrero Rocher after shadowing the market researcher
  • Assisted with special projects supporting sales and marketing campaigns.
  • Negotiated contracts with vendors related to sales and marketing activities.

Education

Bachelor of Commerce- Specialist in Management (Focus in Marketing) - Rotman Commerce

University of Toronto
Toronto, ON
08-2024

International Baccalaureate Diploma Programme -

BD Somani International School
Mumbai
05-2021

Skills

  • Digital Marketing Acumen
  • Applied Econometrics
  • Financial Analysis
  • Project Management
  • Influencer Marketing
  • Sponsorship Acquisition

Work Experience at University of Toronto's Family Care Office (Paid)

  • Events & Promotions Coordinator (September 2022 - April 2023)
  • Podcast Assistant (May 2023 - August 2023)
  • Events & Promotions Coordinator (September 2023 - April 2024)
  • Social Media & Blog Assistant (May 2024 - August 2024)

Certification

  • Coursera- ‘Viral Marketing and How to Craft Contagious Content’ by Wharton Business school (2020)
  • Coursera- ‘Consumer Neuroscience & Neuromarketing’ by Copenhagen Business School (2019)

Research Papers

  • Consumer Behavior during the COVID-19 Pandemic, 2023

Researched about the impact on small businesses incorporating case studies from my IB economics HL class

  • Business and Nutrition Exploration, YogicSecrets, 2022

Researched about various Indian nutrients' medicinal effects, caused a 7% increase in gross sales for the fiscal year

Startups

  • Founded BakeBook, 2020
  • BakeBook provides a platform to amateur home bakers to expand their business by featuring them on our Instagram page and website.
  • First-hand experience in building a team on Instagram
  • Donated part of the profits to Araj foundation

Community Service

  • Outstanding contribution to House CAS certificate, 2018-2019
  • Raised 1 lakh for the Welfare of Stray Dogs, 2020
  • Baking brownies to raise funds for Yasham, 2021
  • Donation drive to collect old smartphones for slum children, 2022

Languages

English
Full Professional
Hindi
Professional
Spanish
Limited

Timeline

Digital Marketing

Celfidesign
05.2022 - 08.2022

Sales & Marketing

Agrosolvent
05.2021 - 08.2021

Bachelor of Commerce- Specialist in Management (Focus in Marketing) - Rotman Commerce

University of Toronto

International Baccalaureate Diploma Programme -

BD Somani International School

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Samiha Gupta