SAMARA RANDHAWA
Toronto
Summary
Results-driven fashion retail leader with a proven track record of driving revenue growth, optimizing CRM systems, and leading high-performing teams. Expertise in fashion management, omnichannel retail strategies, and data-driven decision-making. Seeking remote or senior management role to deliver transformative business outcomes and elevate organizational performance.
Overview
6
6
years of professional experience
Work History
Retail Operations & Marketing Manager
Citylux Boutique
Toronto, ON
06.2023 - Current
- Successfully established loyal clientele base through creating and keeping track of
customer profiles, communications and maintaining relationships through
white-glove customer services. - Promoted high customer satisfaction by resolving problems with knowledgeable and
friendly service, while exceeding sales targets and KPI goals. - Surpassed monthly sales targets by 20% through strategic product forecasting, innovative sales planning, and exceptional team leadership.
- Streamlined inventory operations across 2 locations, achieving a 95% inventory accuracy rate and reducing shrinkage by 10%
- Designed and implemented a customer loyalty program, enhancing retention by 25% and significantly improving long-term customer value.
- Increased digital visibility by 30% through the creation of SEO-optimized website content and curated blog posts aligned with fashion trends.
- Directed the development and execution of social media strategies, in-store events and influencer collaborations, resulting in a 40% boost in-store foot traffic and online engagement.
- Improved team performance by delivering advanced training programs, mentoring employees in upselling techniques, and enhancing sales productivity by 15%.
- Spearheaded the creation of standard operating procedures for the boutique’s dress rental collection, ensuring efficiency and consistency.
- Regularly audited the company website, leading usability enhancements that improved conversion rates by 10%.
- Strengthened operational efficiency by integrating Shopify, Salesforce, and Machool systems for seamless order processing and fulfillment.
Assistant Store Manager
Melanie Auld Jewelry
Toronto, ON
05.2022 - 02.2023
- Championed team development through personalized coaching, enhancing employee performance and achieving a 15% increase in sales conversions.
- Fostered a culture of exceptional service by establishing best practices for personalized customer experiences, increasing client satisfaction scores to 98%.
- Reduced operational inefficiencies by refining inventory management, ensuring on-time product replenishment, and optimizing floor merchandising.
- Collaborated with the Store Manager to develop and implement business strategies, elevating key performance indicators, including average order value and conversion rates.
- Cultivated and maintained strong customer relationships across multiple touchpoints, including in-store interactions, phone consultations, and digital communication channels.
- Efficiently managed specialized services such as welding, engraving, and piercing appointments. While overseeing in-store jewelry repairs and returns to ensure customer satisfaction and operational excellence.
- Leveraged advanced CRM tools, including Shopify and LightSpeed, to analyze sales data, track customer behavior, and inform strategic decision-making.
- Developed daily and weekly business goals, based on business patterns and trends using CRM Reports, KPI’s, SWOT and PESTLE Analysis.
Customer Care and Fulfillment Specialist
Mejuri Jewelry Fulfillment Centre
Toronto, ON
11.2021 - 04.2022
- Enhanced order accuracy to 98% by overhauling fulfillment protocols, streamlining processes, and implementing robust quality control measures.
- Maintained consistent and time sensitive communication with customers via Text, Email, and Mejuri Support Chat.
- Collaborated closely with CH (Customer Help) and Marketing team to coordinate receiving returns and sending products to customers, PR agencies, and influencers.
- Optimized warehouse operations by refining ERP/WMS workflows, improving team productivity by 15%.
- Identified and resolved systemic inefficiencies, fostering smoother coordination across inventory, returns, and shipping processes.
Marketing Coordinator and Project Manager
Progoti Apparel & ELM Retail
Toronto, ON
04.2021 - 11.2021
- Elevated social media engagement by 45% through compelling storytelling, innovative campaigns, and meticulously crafted visual assets
- Conducted in-depth market research to develop customer personas, customer journey maps, refine segmentation strategies, and align product offerings with target demographics.
- Managed interns to produce high-quality content, improving project turnaround by 25%.
- Orchestrated high-impact fashion photoshoots, delivering premium-quality content that increased website traffic by 30%.
- Strengthened brand partnerships by securing and managing influencer collaborations, driving a 25% uptick in online revenue.
- Created a robust digital marketing calendar, enhancing campaign cohesion and improving execution timelines by 20%.
Sales Associate
Oak & Fort
Toronto, ON
06.2021 - 09.2021
- Consistently ranked as a top performer, exceeding individual sales goals by 30% through tailored customer engagement and expert product knowledge.
- Developed personalized styling services, fostering strong client relationships and driving repeat purchases.
- Facilitated inventory replenishment and floor merchandising, ensuring an optimal shopping experience for customers.
- Enhanced OMNI Channel communication and services through BOPIS (Buy Online, Pick Up in Store) transactions during COVID-19 lockdowns conducted through NetSuite.
Community Officer (HR Manager)
SDG Student Hub @ Seneca College
Toronto, ON
09.2020 - 04.2021
- Managed the ‘Transforming University’ components of the Hub.
- Created and successfully implemented SDG Student Hub Members and Management Constitution with policies.
- Built and led a dynamic management team of 12 members, achieving a 50% increase in hub membership and surpassing recruitment goals.
- Successfully recruited over 160 students to the SDG Student Hub, the greatest number of students within any Seneca College club/hub.
- Strategically planned, executed, and hosted monthly virtual educational workshops and solutions events for SDG Student Hub members on the 17 Sustainable Developmental Goals.
- Designed and delivered educational workshops on sustainable development, achieving 90% member participation and positive feedback.
- Cultivated partnerships with academic departments to expand the hub’s reach, solidifying its position as a premier student organization.
Sales Associate
The Reformation
Toronto, ON
05.2019 - 12.2019
- Consistently achieved the highest sales volumes among part-time associates by delivering personalized, results-driven customer service.
- Streamlined fitting room operations and expedited checkout processes, enhancing overall customer satisfaction and reducing wait times.
- Maintained a clean, organized sales floor while driving revenue through multitasking and efficient inventory replenishment.
- Conducted weekly physical inventory counts, achieving 98% accuracy and minimizing stock discrepancies.
- Re-merchandised the sales floor bi-weekly, strategically positioning products to elevate sales performance and important KPIs.
Head of Communications
Seneca Boutique
Toronto, ON
09.2019 - 12.2019
- Strategically implemented specialized weekly promotions that strengthened brand awareness and increased sales to surpass goal of $24,000 during a 10-week period
- Created and executed planning calendar for promotional posters, social media postings, for weekly events and promotions
- Successfully implemented and executed a promotional calendar for in-store visual merchandising and for social media, digital and print advertising plans
- Created a digital marketing calendar outlining post content, image, caption, and social media channels, directly managed all social media accounts for the Seneca Boutique
- Tracked and analyzed results of campaigns and reported results in strategic meetings
- Managed communication budget, weekly reports, sales reports, and RMS reports
- Managed the sales floor of the Boutique as a sales associate and supported the sales staff on all weekly promotions.
Education
Associate‘s Degree - Fashion Business Management
Seneca College of Applied Arts And Technology
North York, ON10.2021
High School Diploma -
W.A Porter Collegiate Institute
06.2016
Skills
- Digital, Social Media & Fashion Marketing
- Omnichannel Retail Strategies
- SEO & Digital Content Marketing
- Visual Merchandising & Brand Storytelling
- Event Planning & Campaign Execution
- Fashion Business Management
- Fashion Buying, Planning & Allocation
- Sustainable Development & Project Management
- Fashion Trend Forecasting
- Microsoft Teams, Word, Excel, and PowerPoint
- Leadership & Talent Development
- Strategic Planning & Sales Optimization
- Advanced CRM & Data Analytics (Shopify, Salesforce, LightSpeed)
- Inventory & Supply Chain Management
Timeline
Retail Operations & Marketing Manager
Citylux Boutique
06.2023 - Current
Assistant Store Manager
Melanie Auld Jewelry
05.2022 - 02.2023
Customer Care and Fulfillment Specialist
Mejuri Jewelry Fulfillment Centre
11.2021 - 04.2022
Sales Associate
Oak & Fort
06.2021 - 09.2021
Marketing Coordinator and Project Manager
Progoti Apparel & ELM Retail
04.2021 - 11.2021
Community Officer (HR Manager)
SDG Student Hub @ Seneca College
09.2020 - 04.2021
Head of Communications
Seneca Boutique
09.2019 - 12.2019
Sales Associate
The Reformation
05.2019 - 12.2019
High School Diploma -
W.A Porter Collegiate Institute
Associate‘s Degree - Fashion Business Management
Seneca College of Applied Arts And Technology