Summary
Overview
Work History
Education
Skills
Timeline
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SAMARA RANDHAWA

Toronto

Summary

Results-driven fashion retail leader with a proven track record of driving revenue growth, optimizing CRM systems, and leading high-performing teams. Expertise in fashion management, omnichannel retail strategies, and data-driven decision-making. Seeking remote or senior management role to deliver transformative business outcomes and elevate organizational performance.

Overview

6
6
years of professional experience

Work History

Retail Operations & Marketing Manager

Citylux Boutique
06.2023 - Current
  • Successfully established loyal clientele base through creating and keeping track of
    customer profiles, communications and maintaining relationships through
    white-glove customer services.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and
    friendly service, while exceeding sales targets and KPI goals.
  • Surpassed monthly sales targets by 20% through strategic product forecasting, innovative sales planning, and exceptional team leadership.
  • Streamlined inventory operations across 2 locations, achieving a 95% inventory accuracy rate and reducing shrinkage by 10%
  • Designed and implemented a customer loyalty program, enhancing retention by 25% and significantly improving long-term customer value.
  • Increased digital visibility by 30% through the creation of SEO-optimized website content and curated blog posts aligned with fashion trends.
  • Directed the development and execution of social media strategies, in-store events and influencer collaborations, resulting in a 40% boost in-store foot traffic and online engagement.
  • Improved team performance by delivering advanced training programs, mentoring employees in upselling techniques, and enhancing sales productivity by 15%.
  • Spearheaded the creation of standard operating procedures for the boutique’s dress rental collection, ensuring efficiency and consistency.
  • Regularly audited the company website, leading usability enhancements that improved conversion rates by 10%.
  • Strengthened operational efficiency by integrating Shopify, Salesforce, and Machool systems for seamless order processing and fulfillment.

Assistant Store Manager

Melanie Auld Jewelry
05.2022 - 02.2023
  • Championed team development through personalized coaching, enhancing employee performance and achieving a 15% increase in sales conversions.
  • Fostered a culture of exceptional service by establishing best practices for personalized customer experiences, increasing client satisfaction scores to 98%.
  • Reduced operational inefficiencies by refining inventory management, ensuring on-time product replenishment, and optimizing floor merchandising.
  • Collaborated with the Store Manager to develop and implement business strategies, elevating key performance indicators, including average order value and conversion rates.
  • Cultivated and maintained strong customer relationships across multiple touchpoints, including in-store interactions, phone consultations, and digital communication channels.
  • Efficiently managed specialized services such as welding, engraving, and piercing appointments. While overseeing in-store jewelry repairs and returns to ensure customer satisfaction and operational excellence.
  • Leveraged advanced CRM tools, including Shopify and LightSpeed, to analyze sales data, track customer behavior, and inform strategic decision-making.
  • Developed daily and weekly business goals, based on business patterns and trends using CRM Reports, KPI’s, SWOT and PESTLE Analysis.

Customer Care and Fulfillment Specialist

Mejuri Jewelry Fulfillment Centre
11.2021 - 04.2022
  • Enhanced order accuracy to 98% by overhauling fulfillment protocols, streamlining processes, and implementing robust quality control measures.
  • Maintained consistent and time sensitive communication with customers via Text, Email, and Mejuri Support Chat.
  • Collaborated closely with CH (Customer Help) and Marketing team to coordinate receiving returns and sending products to customers, PR agencies, and influencers.
  • Optimized warehouse operations by refining ERP/WMS workflows, improving team productivity by 15%.
  • Identified and resolved systemic inefficiencies, fostering smoother coordination across inventory, returns, and shipping processes.

Marketing Coordinator and Project Manager

Progoti Apparel & ELM Retail
04.2021 - 11.2021
  • Elevated social media engagement by 45% through compelling storytelling, innovative campaigns, and meticulously crafted visual assets
  • Conducted in-depth market research to develop customer personas, customer journey maps, refine segmentation strategies, and align product offerings with target demographics.
  • Managed interns to produce high-quality content, improving project turnaround by 25%.
  • Orchestrated high-impact fashion photoshoots, delivering premium-quality content that increased website traffic by 30%.
  • Strengthened brand partnerships by securing and managing influencer collaborations, driving a 25% uptick in online revenue.
  • Created a robust digital marketing calendar, enhancing campaign cohesion and improving execution timelines by 20%.

Sales Associate

Oak & Fort
06.2021 - 09.2021
  • Consistently ranked as a top performer, exceeding individual sales goals by 30% through tailored customer engagement and expert product knowledge.
  • Developed personalized styling services, fostering strong client relationships and driving repeat purchases.
  • Facilitated inventory replenishment and floor merchandising, ensuring an optimal shopping experience for customers.
  • Enhanced OMNI Channel communication and services through BOPIS (Buy Online, Pick Up in Store) transactions during COVID-19 lockdowns conducted through NetSuite.

Community Officer (HR Manager)

SDG Student Hub @ Seneca College
09.2020 - 04.2021
  • Managed the ‘Transforming University’ components of the Hub.
  • Created and successfully implemented SDG Student Hub Members and Management Constitution with policies.
  • Built and led a dynamic management team of 12 members, achieving a 50% increase in hub membership and surpassing recruitment goals.
  • Successfully recruited over 160 students to the SDG Student Hub, the greatest number of students within any Seneca College club/hub.
  • Strategically planned, executed, and hosted monthly virtual educational workshops and solutions events for SDG Student Hub members on the 17 Sustainable Developmental Goals.
  • Designed and delivered educational workshops on sustainable development, achieving 90% member participation and positive feedback.
  • Cultivated partnerships with academic departments to expand the hub’s reach, solidifying its position as a premier student organization.

Sales Associate

The Reformation
05.2019 - 12.2019
  • Consistently achieved the highest sales volumes among part-time associates by delivering personalized, results-driven customer service.
  • Streamlined fitting room operations and expedited checkout processes, enhancing overall customer satisfaction and reducing wait times.
  • Maintained a clean, organized sales floor while driving revenue through multitasking and efficient inventory replenishment.
  • Conducted weekly physical inventory counts, achieving 98% accuracy and minimizing stock discrepancies.
  • Re-merchandised the sales floor bi-weekly, strategically positioning products to elevate sales performance and important KPIs.

Head of Communications

Seneca Boutique
09.2019 - 12.2019
  • Strategically implemented specialized weekly promotions that strengthened brand awareness and increased sales to surpass goal of $24,000 during a 10-week period
  • Created and executed planning calendar for promotional posters, social media postings, for weekly events and promotions
  • Successfully implemented and executed a promotional calendar for in-store visual merchandising and for social media, digital and print advertising plans
  • Created a digital marketing calendar outlining post content, image, caption, and social media channels, directly managed all social media accounts for the Seneca Boutique
  • Tracked and analyzed results of campaigns and reported results in strategic meetings
  • Managed communication budget, weekly reports, sales reports, and RMS reports
  • Managed the sales floor of the Boutique as a sales associate and supported the sales staff on all weekly promotions.

Education

Associate‘s Degree - Fashion Business Management

Seneca College of Applied Arts And Technology
North York, ON
10.2021

High School Diploma -

W.A Porter Collegiate Institute
06.2016

Skills

  • Digital, Social Media & Fashion Marketing
  • Omnichannel Retail Strategies
  • SEO & Digital Content Marketing
  • Visual Merchandising & Brand Storytelling
  • Event Planning & Campaign Execution
  • Fashion Business Management
  • Fashion Buying, Planning & Allocation
  • Sustainable Development & Project Management
  • Fashion Trend Forecasting
  • Microsoft Teams, Word, Excel, and PowerPoint
  • Leadership & Talent Development
  • Strategic Planning & Sales Optimization
  • Advanced CRM & Data Analytics (Shopify, Salesforce, LightSpeed)
  • Inventory & Supply Chain Management

Timeline

Retail Operations & Marketing Manager

Citylux Boutique
06.2023 - Current

Assistant Store Manager

Melanie Auld Jewelry
05.2022 - 02.2023

Customer Care and Fulfillment Specialist

Mejuri Jewelry Fulfillment Centre
11.2021 - 04.2022

Sales Associate

Oak & Fort
06.2021 - 09.2021

Marketing Coordinator and Project Manager

Progoti Apparel & ELM Retail
04.2021 - 11.2021

Community Officer (HR Manager)

SDG Student Hub @ Seneca College
09.2020 - 04.2021

Head of Communications

Seneca Boutique
09.2019 - 12.2019

Sales Associate

The Reformation
05.2019 - 12.2019

High School Diploma -

W.A Porter Collegiate Institute

Associate‘s Degree - Fashion Business Management

Seneca College of Applied Arts And Technology

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SAMARA RANDHAWA