Summary
Overview
Work History
Education
Skills
Websites
Timeline
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SAMARA RANDHAWA

Toronto,Ontario

Summary

Ambitious and diligent professional with robust experience in fashion business management. From retail operations, marketing, business development, customer service, inventory management and supply chain. Dynamic team-focused leader with a strong work ethic, and exceptional interpersonal skills.

Overview

5
5
years of professional experience

Work History

Retail Store Manager

Citylux Boutique
06.2023 - Current
  • Managed and maintained various operational procedures such as opening and closing the boutique, inventory management, visual merchandising, and providing excellent customer service.
  • Successfully established loyal clientele base through creating and keeping track of customer profiles, communications and maintaining relationships through white-glove customer services.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service, while exceeding sales targets and KPI goals.
  • Utilized Salesforce for customer transactions, profiles, inventory database, sales and KPI reporting. As well as strategic product forecasting and sales planning.
  • Utilized Shopify, Salesforce and Machool to process and prepare online orders as well as shipping packages and scheduling courier pickups.
  • Accurately managed and kept track of inventory transfers (physical and digital) for both Toronto and Vancouver Citylux locations.
  • Efficiently managed product through daily stock maintenance, stock receiving, stock processing, and bi-weekly floor changes for strategic visual merchandising.
  • Assisted in organizing brand pop-up events such as collaborations with other companies, influencers and customer appreciation events.
  • Developed strategies for increasing brand awareness online through SEO optimization techniques.
  • Managed day-to-day execution of social media content, influencer marketing strategies and creative campaigns.
  • Created engaging content for blog posts, social media pages and brand website.
  • Developed and maintained SOPs for dress rental collection under CityLux Boutique.
  • Conducted regular reviews of company websites for usability and functionality improvements.
  • Developed and implemented loyalty program strategies to increase customer retention, engagement and satisfaction.
  • Maintained prompt and clear communication with customers via phone, text, email, and social media platforms.
  • Occasionally modeled products for the company website and social media platforms.
  • Assisted with basic bookkeeping such as expense tracking and filing.
  • Provided mentorship for employees to generate sales, to promote effective upselling and to improve retail productivity.

Assistant Store Manager

Melanie Auld Jewelry
05.2022 - 10.2022
  • Supported Store Manager by assisting with management duties (opening/closing boutique, receiving shipments, merchandising).
  • Assisted in hiring, training, and developing new employees for specific roles.
  • Ensured all MAJ policies and processes were followed.
  • Provided input on staff one on ones and reviews.
  • Met regularly with management to report and implement strategic plans for team development and business goals.
  • Developed and maintained all sales initiatives, contests, and events. Motivated staff to do so as well.
  • Created personalized customer experiences while giving honest and genuine opinions for in store and virtual appointments.
  • Developed and retained strong customer relationships both in store, over the phone and through text and email.
  • Acted as a positive brand ambassador for MAJ by ensuring that high levels of service and operations were always maintained.
  • Handle in store customer repairs and returns.
  • Managed Welding, Engraving and Piercing services and appointments.
  • Utilized Shopify and LightSpeed CRM/POS System to monitor and develop daily, weekly, and monthly business reports through analyzing essential retail KPIs such as UPT, AOV, Conversion Rate and Foot traffic.
  • Utilized LightSpeed POS for daily customer transactions.
  • Conducted weekly inventory counts, replenishments, and strategic merchandising.
  • Developed daily and weekly business goals, based on business patterns and trends using CRM Reports, KPI’s, SWOT and PESTLE Analysis.

Customer Care and Fulfillment Specialist

Mejuri Jewelry Fulfillment Centre
Yorkdale
10.2021 - 04.2022
  • Managed online orders and daily customer tickets for Mejuri's backend E-commerce department – From receiving, and processing returns, to order fulfillments. As well as inspecting products to ensure quality assurance.
  • Maintained consistent and time sensitive communication with customers via Text, Email, and Mejuri Support Chat.
  • Collaborated with team members to develop creative solutions that met the customers needs while maintaining business objectives and policies.
  • Prepared customer packages in a timely manner with appropriate shipping paperwork and labels for tracking numbers.
  • Flagged any discrepancies to necessary internal teams.
  • Worked closely with Quality Assurance, Marketing, Inventory and Product Development Teams.
  • Assisted in developing departments to coordinate receiving new products, customer returns, new launches, and replenishments.
  • Collaborated closely with CH (Customer Help) and Marketing team to coordinate receiving returns and sending products to customers, PR agencies, and influencers.
  • Ensured accuracy of the Receiving and Returns team to track and verify inventory movements within the warehouse through the ERP/WMS system.
  • Monitored Receiving and Returns team performance and assisted with productivity tracking, performance reviews and training.
  • Observed, maintained, and supported all safety guidelines and requirements.

Marketing Coordinator and Project Manager

Progoti Apparel
07.2021 - 10.2021
  • Created content and videos of brand stories for various social media platforms.
  • Created visual assets for CEO's PowerPoint presentations.
  • Assisted in developing visual assets for social media accounts.
  • Assisted in developing vendor membership packages for the company's first store launch.
  • Created retail agreement contracts for vendor management.
  • Created social media influencer contracts for brand collaborations and partnerships.
  • Conducted research to develop various brand customer personas based on key segmentations.
  • Created detailed brand customer journey map to pin point customer interactions, opportunities and solutions.
  • Conducted competitive research to develop and enhance Progoti's web content.
  • Assisted in market research and developed retail store strategy, communication, and merchandising tactics with execution.
  • Organized a team and successfully executed fashion photoshoots to develop web content and visual assets for various platforms.
  • Managed interns in creating visual assets and delegated creative fashion marketing projects.
  • Maintained website content through Shopify such as updating product, FAQ, about and shipping/returns pages.
  • Created detailed reports on website performance metrics for internal stakeholders.

Sales Associate

Oak & Fort
06.2021 - 09.2021
  • Assisted clients by understanding their needs and personal style to deliver excellent customer service that retained brand loyalty.
  • Assisted customers through personal styling appointments (In-person and virtual via Zoom, Facetime).
  • Created original content with the store’s influencer to increase online engagement, social media performance and follower counts.
  • Drove sales through attentive customer engagement, suggestive selling, and sharing product knowledge.
  • Exceeded minimum daily sales requirements and attained highest sales volumes for part-time associate.
  • Documented financial transactions through SPH trackers and created customer profile records for individual clientele lists.
  • Maintained clientele through weekly follow ups that notified them of preferred sales and upcoming product launches of potential interest.
  • Processed returns and payments by totaling purchases, processing checks, cash, credit and debit cards through NetSuite CRM system.
  • Assisted with inventory management, including receiving and stocking merchandise.
  • Enhanced OMNI Channel communication and services through BOPIS (Buy Online, Pick Up in Store) transactions during COVID-19 lockdowns conducted through NetSuite.

Community Officer (HR Manager)

SDG Student Hub @ Seneca College
09.2020 - 04.2021
  • Managed the ‘Transforming University’ components of the Hub.
  • Created and successfully implemented SDG Student Hub Members and Management Constitution with policies.
  • Created a robust SDG Student Hub Management team through eight managerial positions and four departments.
  • Interviewed, trained, and hired eight management members for the SDG Student Hub.
  • Successfully recruited over 160 students to the SDG Student Hub, the greatest number of students within any Seneca College club/hub.
  • Strategically planned, executed, and hosted monthly virtual educational workshops and solutions events for SDG Student Hub members on the 17 Sustainable Developmental Goals.
  • Directly manage communications with the SDG Student Hub members via Email and SDG Hub WhatsApp Group Chat.
  • Maintained relationships with Seneca faculty, program chairs and program coordinators in various departments.

Sales Associate

Reformation
05.2019 - 01.2020
  • Attained highest sales volumes for part-time associate through unique individual customer service to clientele.
  • Met and exceeded both individual and store/online sales goals, and KPIs.
  • Actively generated clientele through customer engagement that maximized customer return rate and strengthened loyalty.
  • Managed fitting rooms, and rung up clients up at the cash register.
  • Enhanced ability to multitask by demonstrating excellent customer service while maintaining a clean, organized, and restocked sales floor and successfully gaining sales.
  • Organized and performed weekly physical counts of inventory.
  • Re-merchandised the sales floors on a bi-weekly basis to strategically allocate products to elevate performance and KPIs.

Head of Communications

Seneca Boutique
09.2019 - 12.2019
  • Strategically implemented specialized weekly promotions that strengthened brand awareness and increased sales to surpass goal of $24,000 during a 10-week period
  • Created and executed planning calendar for promotional posters, social media postings, for weekly events and promotions
  • Successfully implemented and executed a promotional calendar for in-store visual merchandising and for social media, digital and print advertising plans
  • Created a digital marketing calendar outlining post content, image, caption, and social media channels, directly managed all social media accounts for the Seneca Boutique
  • Tracked and analyzed results of campaigns and reported results in strategic meetings
  • Managed communication budget, weekly reports, sales reports, and RMS reports
  • Managed the sales floor of the Boutique as a sales associate and supported the sales staff on all weekly promotions.

Education

Associate"s Degree - Fashion Business Management

Seneca College of Applied Arts And Technology
North York, ON
10.2021

High School Diploma -

W.A Porter Collegiate Institute
06.2016

Skills

  • Digital, Social Media & Fashion Marketing
  • Digital Commerce & Analytics
  • Inventory Management
  • Fashion Business Management
  • Fashion Buying, Planning & Allocation
  • Sustainable Development & Project Management
  • HR Management & Retail Employee Training
  • Trend Forecasting
  • Supply Chain & Logistics
  • Strategic Visual Merchandising
  • Textiles for Fashion
  • Adobe Creative Cloud
  • Microsoft Teams, Word, Excel, and PowerPoint

Timeline

Retail Store Manager

Citylux Boutique
06.2023 - Current

Assistant Store Manager

Melanie Auld Jewelry
05.2022 - 10.2022

Customer Care and Fulfillment Specialist

Mejuri Jewelry Fulfillment Centre
10.2021 - 04.2022

Marketing Coordinator and Project Manager

Progoti Apparel
07.2021 - 10.2021

Sales Associate

Oak & Fort
06.2021 - 09.2021

Community Officer (HR Manager)

SDG Student Hub @ Seneca College
09.2020 - 04.2021

Head of Communications

Seneca Boutique
09.2019 - 12.2019

Sales Associate

Reformation
05.2019 - 01.2020

Associate"s Degree - Fashion Business Management

Seneca College of Applied Arts And Technology

High School Diploma -

W.A Porter Collegiate Institute

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SAMARA RANDHAWA