Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
Generic

Samantha Goldsilver

Toronto,Canada

Summary

Visionary Communications leader with over a decade of expertise in media relations and strategic communications, adept at enhancing brand visibility and managing complex crisis situations. Demonstrates a strong ability to lead dynamic teams and forge robust relationships with media stakeholders, ensuring compelling and impactful messaging across diverse platforms. Committed to driving innovative communication strategies and a collaborative approach, fostering significant organizational growth and community engagement. Accomplishments include elevating company profiles, improving public perception and nimbly managing crisis and issues communications. Forward-thinking and tenacious with a persuasive style.

Overview

10
10
years of professional experience

Work History

Sr. Communications Consultant

Square | Fractional
01.2020 - Current
  • Orchestrated strategic communication initiatives, amplifying media coverage significantly

Communications Director

Sorso Wellness Water | Fractional
08.2021 - Current
  • Led the design and implementation of corporate communications strategies, aligning them with business objectives

Freelance PR Consultant

Goldsilver PR
07.2017 - Current
  • Devised and executed influential media strategies, securing millions of impressions for varied clientele

Communications Director

Justo | Fractional
12.2018 - 06.2020
  • Implemented strategic communication plans supporting corporate goals

Managing Partner

Herscu & Goldsilver
01.2015 - 06.2017
  • Directed team of eight full-time and contract employees, fostering professional development

Education

Bachelor of Journalism -

Toronto Metropolitan University
Toronto, Ontario

Skills

  • Strategic Communications (Expert)
  • Public Relations (Expert)
  • Media Relations (Expert)
  • Project Management (Expert)
  • Media Strategy (Expert)
  • Leadership (Expert)
  • Writing (Expert)
  • Crisis and Issues Management (Expert)
  • Problem-solving skills
  • Team leadership skills
  • Written and verbal communication
  • Communication Planning
  • Strategic Planning
  • Crisis Management
  • Report Writing
  • Media training
  • Media Relations

Accomplishments

  • Mentored team of eight full-time and contract staff members.
  • Grew revenue by 50% over two years.
  • Conceived creative media angles, generating hundreds of millions of media impressions for clients.
  • Authored a real-estate handbook for first-time homebuyers.
  • Identified and managed emerging issues, keeping them from becoming crises.

Languages

English (Native)
French (Highly proficient)

Timeline

Communications Director

Sorso Wellness Water | Fractional
08.2021 - Current

Sr. Communications Consultant

Square | Fractional
01.2020 - Current

Communications Director

Justo | Fractional
12.2018 - 06.2020

Freelance PR Consultant

Goldsilver PR
07.2017 - Current

Managing Partner

Herscu & Goldsilver
01.2015 - 06.2017

Bachelor of Journalism -

Toronto Metropolitan University
Samantha Goldsilver