Samantha Evans
North Saanich,BC
Summary
Dynamic sales and marketing professional with a demonstrated history of fueling revenue growth and cultivating brand recognition. Eagerly pursuing a rewarding role in social media marketing and brand management to leverage proficiency in crafting strategic campaigns, fostering client connections, and consistently meeting sales objectives. Highly creative in developing innovative marketing strategies and engaging content that captivates audiences and drives brand success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing and Social Media Manager
Visually Speaking Marketing
North Saanich, BC
11.2023 - Current
- - Social Media Management: Created social media calendars for multiple brands and scheduled posts on platforms like TikTok, Instagram, Facebook, LinkedIn, YouTube, Google, and Twitter.
- - Content Creation: Film and edited visually appealing social media content to boost brand awareness and sales.
- - Creative Campaigns: Developed and executed creative campaigns to engage and connect with audiences.
- - Blog Writing: Author compelling blog posts to enhance brand storytelling and SEO.
- - Newsletter Campaigns: Design and manage newsletter campaigns to keep audiences informed and engaged.
- - Product and Lifestyle Photography: Captured high-quality product and lifestyle photos to visually represent brands.
- Expertise in filming and creating videos, social media management, and content creation.
Founder and Director
Evans Brand Management
BC
01.2020 - Current
- As a Brand Manager and Social Media Marketing Expert, I empower business owners to elevate their brand presence and achieve marketing objectives through tailored strategies and creative solutions
- Brand Strategy Development:
- - Craft robust brand strategies, including identity, messaging, and positioning.
- Marketing Campaigns and Product Launches:
- - Design and execute strategic marketing campaigns and product launches using digital marketing, advertising, and promotional tactics.
- Social Media Management:
- - Manage social media platforms for diverse clients, enhancing brand reputation through engaging content and interaction.
- Market Research and Marketing Material Development:
- - Conduct market research and develop marketing materials that effectively communicate brand values.
- Business Partnerships and Collaboration:
- - Develop strong partnerships to facilitate collaboration and unlock growth opportunities.
- Innovative Solutions and Market Needs Identification:
- - Identify market needs and develop innovative solutions to address them, staying ahead of trends.
- Exceptional Customer Service:
- - Deliver exceptional customer service by promptly addressing and resolving client concerns, building long-lasting relationships.
- By leveraging my expertise, I help businesses build a strong, recognizable brand and achieve their marketing goals through innovative and strategic approaches.
Senior Sales and Marketing Manager
NZ Builders Ltd, Monolith Systems
Victoria, BC
02.2023 - 11.2023
- - Sales and Marketing Leadership: Spearheaded sales and marketing efforts for diverse product portfolio, driving revenue growth.
- - Marketing Strategy Development: Developed comprehensive marketing strategies, including digital advertising and social media campaigns.
- - Team Leadership:Led a high-performing sales team, identifying new market opportunities and achieving sales targets.
- - Cross-functional collaboration: Collaborated with cross-functional teams to ensure alignment between sales, marketing, and product development.
- - Creative Direction: As the creative director and manager for filming YouTube educational videos, enhancing brand visibility and customer education.
- - Trade Show Strategy:Conceptualized, implemented, and attended trade shows to grow sales and educate potential customers.
- - Company Rebranding:Directed the rebranding, including designing signs, two websites, multiple social media pages, vehicle graphics, and all stationary products.
Co-Founder & Managing Director
Bayside Diesel and Marine Ltd
Sidney, BC
01.2016 - 04.2022
- Established Brand: Created and grew a marine repair and boat hauling business from scratch.
- - Comprehensive Business Plan: Developed and executed a thorough business plan to guide growth and operations.
- - Innovation and Recognition: Fostered a culture of innovation, resulting in a Chamber of Commerce award for customer service of the year (2019).
- - Strategic Partnerships: Implemented strategic partnerships and collaborations to enhance business opportunities.
- - Marketing and Social Media Management: Managed all social media and marketing efforts to boost brand visibility and engagement.
- - Website and E-Commerce Management: Oversaw the development and management of the company website and e-commerce site.
- - Sales Management: Managed sales operations, driving revenue growth through targeted marketing strategies and effective customer engagement.
- - Daily Operations:Handled daily operations to ensure smooth business functioning and exceptional customer service.
Co-Founder & Executive Chef
Taste of Life Catering Ltd
Sidney, BC
01.2007 - 09.2010
- Established a successful catering business specializing in gourmet cuisine for events
- Managed all aspects of business operations, including budgeting, staffing, and vendor relationships
- Collaborated with clients to plan and execute memorable events.
Private Yacht Chef
MY After Eight / MY Sunchaser
San Diego, Costa Rica & Gulf Islands
03.2005 - 10.2006
- Designed and executed personalized menus for high-profile clients
- Planned and procured provisions for extended voyages
- Provided exceptional culinary experiences on luxury yachts.
Education
Bachelor of Arts - Culinary Arts
Northwest Culinary Academy
Vancouver, BC07.2004
High School Diploma -
Parkland Secondary School
Sidney, BC06.2001
Skills
- Team Leadership
- Entrepreneurship
- Strategic Planning
- Business Development
- Financial Management
- Marketing and Sales
- Operations Management
- Problem-Solving
- Social Media Management
- Website Development & E-commerce
- Highly experienced in developing and managing brands
- Skilled in creating strategic marketing campaigns and driving brand growth
- Adept at utilizing data-driven insights to craft compelling brand stories
- Effective in enhancing market presence
Certification
- QuickBooks Certified - 2016
- STCW Basic Safety Training
- Nimble Bar School - 2021
- Serving it Right - Current
- First Aid - Current
- Super Host Fundamentals
- Local Tour Guide - Quantum Learning
- Front Desk Agent - Quantum Learning
- Squirrel Server Training
- HubSpot CRM Training
- Loan Wolf - Law Firm Management Software
References
- Grace Stubblefield
- Anne Marie Madge
- Darby McDonald
- Leanne Burke
Hobbies and Interests
Volunteer work: Cowichan Therapeutic Riding Association, Providence Farm, Dandelion Society Homeless Outreach, Salvation Army Christmas Kettle
Timeline
Marketing and Social Media Manager
Visually Speaking Marketing
11.2023 - Current
Senior Sales and Marketing Manager
NZ Builders Ltd, Monolith Systems
02.2023 - 11.2023
Founder and Director
Evans Brand Management
01.2020 - Current
Co-Founder & Managing Director
Bayside Diesel and Marine Ltd
01.2016 - 04.2022
Co-Founder & Executive Chef
Taste of Life Catering Ltd
01.2007 - 09.2010
Private Yacht Chef
MY After Eight / MY Sunchaser
03.2005 - 10.2006
Bachelor of Arts - Culinary Arts
Northwest Culinary Academy
High School Diploma -
Parkland Secondary School