Professional Summary
Overview
Work History
Education
Skills
Websites
Awards
References
Timeline

SAMANTHA CROSSLEY

PrimeFlight - Condor Airlines - Security Clearance
9 Lacoste Blvd, Highlands Of Castlemore, Brampton,ON
18
years of professional experience

Passionate event planner with ten successful years of working in the fast-paced wedding and event planning industry

Work History

Event Planner

1 Year 4 Months
SWEET BEGINNINGS | 09.2006 - 01.2008
  • Set up of special event decor items including favors, escort card, placing menus, guest books, etc
  • Orchestrate ceremony line-up and introduction of couple into reception
  • Worked with venue to ensure a smooth transition between ceremony, cocktail hour & reception
  • Vendor assistance and direction with a load-in and break down.
  • Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
  • Coordinated with participating vendors during event planning.
  • Established working relationships with clients by organizing various events.
  • Coordinated florists, photographers, and musicians for events.
  • Designed and implemented efforts to publicize events and promote sponsorships.
  • Fulfilled contractual obligations for rehearsal and day of event coordination.

Event Planner & Décor

18 Years 1 Month
YOUR MAIN EVENT | DESIGN & DÉCOR | 09.2008 - Current
  • Design, Planning & Managing of: Corporate Events, Wedding Ceremonies, Wedding Receptions, Destination Weddings & Events, Gala’s, Sponsorships, Fashion Shows
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
  • Recruited trained, and managed volunteer teams to provide additional support during large-scale events.
  • Performed event coordination for larger parties and gatherings.
  • Brainstormed and implemented creative event concepts and themes.
  • Hired, trained and supervised volunteers and support staff required for events.
  • Communicated with catering, lighting and sound companies to obtain price quotes.

Event Planner

18 Years 1 Month
YOUR MAIN EVENT | DAY OF COORDINATION | 09.2008 - Current
  • Plan and coordinate all elements of weddings, including the church service, photography, and the reception
  • Assist the bride and groom in the selection of all service vendors, including the caterer, musical entertainment, photographer, and videographer
  • Provide options for wedding and reception locations, wedding and reception theme, and reception menu
  • Lead the schedule of events for the rehearsal, the wedding, and the reception
  • Coordinate with vendors in advance of the event and on the day of the wedding.
  • Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
  • Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
  • Collaborated with cross-functional teams to ensure cohesive event messaging and branding alignment.
  • Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
  • Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
  • Attended conferences and events to stay up-to-date with industry trends and planning standards.
  • Hired, trained and supervised volunteers and support staff required for events.

Director of Sales

3 Years 5 Months
WorldVentures - Travel | 09.2015 - 02.2019
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
  • Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
  • Cultivated a culture of continuous learning within the department by promoting professional development opportunities for team members.
  • Managed team of sales representatives, providing guidance, coaching and support.

Customer Service Manager

10 Years 4 Months
NATIONAL BRIDAL SHOW | MAIN SPONSOR | 09.2006 - 01.2017
  • Dressed the main stage of the event, with full design and props with visual lighting
  • Dressed and maintained booth area to showcase full design and decor
  • Welcomed brides-to-be into booth area & discussed future wedding events, travel and destination
  • Maintained vendor relations and served as point of contact for all selected vendors for each event
  • Created and maintained client relationships resulting in multiple and repeating bookings.
  • Managed a team of customer service representatives, fostering a positive work environment focused on teamwork and collaboration.
  • Developed strong relationships with key clients, ensuring their needs were met consistently and promptly.
  • Resolved customer complaints while prioritizing customer satisfaction and loyalty.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Managed senior-level personnel working in marketing and sales capacities.

Customer Service Associate Cashier

1 Year 5 Months
Loblaw Companies | 07.2018 - 12.2019
  • Streamlined the checkout process for faster service and improved customer experience.
  • Maintained a clean and organized workspace, promoting a welcoming environment for customers.
  • Assisted in training new employees, ensuring they were knowledgeable about company policies and procedures.
  • Offered additional services such as loyalty programs or special promotions to enhance customer engagement.
  • Demonstrated versatility by cross-training in various departments throughout the store when required.
  • Met customer service goals and exceeded customer expectations.
  • Helped customers navigate applications and in-store technology to deliver best-in-class experiences.

Customer Service & Guest Experience

2 Years
Woodbine Entertainment Group | 08.2021 - 08.2023
  • Enhanced guest satisfaction by attentively addressing their needs and promptly resolving any issues.
  • Streamlined the check-in process for improved efficiency and reduced wait time.
  • Conducted regular inspections of public areas to ensure cleanliness, safety, and overall guest satisfaction, including deliver high impact on annual events
  • Collaborated staff members to efficiently address guest concerns regarding maintenance of machines, Events and Everyday Experiences. Attract key audiences, increase on-track attendance, develop an exceptional guest experience, and increase revenues for Woodbine Entertainment.

Aviation Services

2 Years 8 Months
PrimeFlight - Condor Airlines - Security Clearance | 02.2024 - Current
  • Enhanced customer satisfaction by addressing and resolving service-related issues promptly.
  • Streamlined work processes by implementing efficient organizational systems and procedures.
  • Increased team productivity with effective communication and collaboration strategies.
  • Managed a high volume of customer inquiries, demonstrating excellent problem-solving skills to resolve concerns quickly.

Education

Fashion Design & Technology - Arts, Tailoring, Fashion Design & Business

LONDON COLLEGE OF FASHION | Oxford Circus, London, United Kingdom

Business & Finance - Finance, Business Studies

THE COPLAND COMMUNITY SCHOOL AND TECHNOLOGY | Wembley, Middlesex, London, United Kingdom

Btec First Diploma Business Foundation & Design - Advertising, Marketing & Design

Copland Community School | Wembley, Middlesex, London, England

- Stage 1 Certificate in British Sign Language

Willesden College of Durham University | North West London, United Kingdom

Skills

Social Media Management
Expense Tracking
Event Planning
Digital Marketing
Client Relationship Development
Microsoft Office Suite
Problem Solving
Team Leadership
Attention to Detail
Time Management
Decision-Making
Excellent Communication
Cultural Awareness
Customer Relations
Problem-Solving
Verbal Communication

Awards

Best Event planner - SYNERGY PRODUCTIONS CANADA - July 2008

Sweet Beginnings Wedding Consulting and Event Planners, August 2008 SWEET

BEGINNINGS WEDDING CONSULTING, Consulting and Decorating Training Program - Sept 2008

ADVANCEMENT OF COMMUNICATION, Stage 1 British Sign Language - March 2007

Outstanding Awards for best Customer service Coca-Cola Enterprise bottling company - May 2000

Canadas 100 women to watch - 2017

Wedding Wire - Couples choice awards

2019

Wedding Wire - Brides Choice awards 2019

References

Nicole Bonnie

FIRMA Consulting Group - Lead Strategist.

+1 (416) 807-8496

Nadia Goode

Vice president of peel elementary teachers local

  • +1 (416) 999-6014

Timeline

Aviation Services

PrimeFlight - Condor Airlines - Security Clearance
02.2024 - CurrentRead More

Customer Service & Guest Experience

Woodbine Entertainment Group
08.2021 - 08.2023Read More

Customer Service Associate Cashier

Loblaw Companies
07.2018 - 12.2019Read More

Director of Sales

WorldVentures - Travel
09.2015 - 02.2019Read More

Event Planner & Décor

YOUR MAIN EVENT | DESIGN & DÉCOR
09.2008 - CurrentRead More

Event Planner

YOUR MAIN EVENT | DAY OF COORDINATION
09.2008 - CurrentRead More

Event Planner

SWEET BEGINNINGS
09.2006 - 01.2008Read More

Customer Service Manager

NATIONAL BRIDAL SHOW | MAIN SPONSOR
09.2006 - 01.2017Read More

LONDON COLLEGE OF FASHION

Fashion Design & Technology from Arts, Tailoring, Fashion Design & Business
Read More

THE COPLAND COMMUNITY SCHOOL AND TECHNOLOGY

Business & Finance from Finance, Business Studies
Read More

Copland Community School

Btec First Diploma Business Foundation & Design from Advertising, Marketing & Design
Read More

Willesden College of Durham University

from Stage 1 Certificate in British Sign Language
Read More
SAMANTHA CROSSLEY