Summary
Overview
Work History
Education
Skills
Websites
Awards
References
Timeline
Generic

SAMANTHA CROSSLEY

9 Lacoste Blvd, Highlands Of Castlemore, Brampton,ON

Summary

Passionate event planner with ten successful years of working in the fast-paced wedding and event planning industry

Overview

18
18
years of professional experience

Work History

Event Planner

SWEET BEGINNINGS
09.2006 - 01.2008
  • Set up of special event decor items including favors, escort card, placing menus, guest books, etc
  • Orchestrate ceremony line-up and introduction of couple into reception
  • Worked with venue to ensure a smooth transition between ceremony, cocktail hour & reception
  • Vendor assistance and direction with a load-in and break down.
  • Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
  • Coordinated with participating vendors during event planning.
  • Established working relationships with clients by organizing various events.
  • Coordinated florists, photographers, and musicians for events.
  • Designed and implemented efforts to publicize events and promote sponsorships.
  • Fulfilled contractual obligations for rehearsal and day of event coordination.

Event Planner & Décor

YOUR MAIN EVENT | DESIGN & DÉCOR
09.2008 - Current
  • Design, Planning & Managing of: Corporate Events, Wedding Ceremonies, Wedding Receptions, Destination Weddings & Events, Gala’s, Sponsorships, Fashion Shows
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
  • Recruited trained, and managed volunteer teams to provide additional support during large-scale events.
  • Performed event coordination for larger parties and gatherings.
  • Brainstormed and implemented creative event concepts and themes.
  • Hired, trained and supervised volunteers and support staff required for events.
  • Communicated with catering, lighting and sound companies to obtain price quotes.

Event Planner

YOUR MAIN EVENT | DAY OF COORDINATION
09.2008 - Current
  • Plan and coordinate all elements of weddings, including the church service, photography, and the reception
  • Assist the bride and groom in the selection of all service vendors, including the caterer, musical entertainment, photographer, and videographer
  • Provide options for wedding and reception locations, wedding and reception theme, and reception menu
  • Lead the schedule of events for the rehearsal, the wedding, and the reception
  • Coordinate with vendors in advance of the event and on the day of the wedding.
  • Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
  • Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
  • Collaborated with cross-functional teams to ensure cohesive event messaging and branding alignment.
  • Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
  • Developed strong relationships with clients, fostering trust and rapport for ongoing business opportunities.
  • Attended conferences and events to stay up-to-date with industry trends and planning standards.
  • Hired, trained and supervised volunteers and support staff required for events.

Director of Sales

WorldVentures - Travel
09.2015 - 02.2019
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
  • Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
  • Cultivated a culture of continuous learning within the department by promoting professional development opportunities for team members.
  • Managed team of sales representatives, providing guidance, coaching and support.

Customer Service Manager

NATIONAL BRIDAL SHOW | MAIN SPONSOR
09.2006 - 01.2017
  • Dressed the main stage of the event, with full design and props with visual lighting
  • Dressed and maintained booth area to showcase full design and decor
  • Welcomed brides-to-be into booth area & discussed future wedding events, travel and destination
  • Maintained vendor relations and served as point of contact for all selected vendors for each event
  • Created and maintained client relationships resulting in multiple and repeating bookings.
  • Managed a team of customer service representatives, fostering a positive work environment focused on teamwork and collaboration.
  • Developed strong relationships with key clients, ensuring their needs were met consistently and promptly.
  • Resolved customer complaints while prioritizing customer satisfaction and loyalty.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Managed senior-level personnel working in marketing and sales capacities.

Customer Service Associate Cashier

Loblaw Companies
07.2018 - 12.2019
  • Streamlined the checkout process for faster service and improved customer experience.
  • Maintained a clean and organized workspace, promoting a welcoming environment for customers.
  • Assisted in training new employees, ensuring they were knowledgeable about company policies and procedures.
  • Offered additional services such as loyalty programs or special promotions to enhance customer engagement.
  • Demonstrated versatility by cross-training in various departments throughout the store when required.
  • Met customer service goals and exceeded customer expectations.
  • Helped customers navigate applications and in-store technology to deliver best-in-class experiences.

Customer Service & Guest Experience

Woodbine Entertainment Group
08.2021 - 08.2023
  • Enhanced guest satisfaction by attentively addressing their needs and promptly resolving any issues.
  • Streamlined the check-in process for improved efficiency and reduced wait time.
  • Conducted regular inspections of public areas to ensure cleanliness, safety, and overall guest satisfaction, including deliver high impact on annual events
  • Collaborated staff members to efficiently address guest concerns regarding maintenance of machines, Events and Everyday Experiences. Attract key audiences, increase on-track attendance, develop an exceptional guest experience, and increase revenues for Woodbine Entertainment.

Aviation Services

PrimeFlight - Condor Airlines - Security Clearance
02.2024 - Current
  • Enhanced customer satisfaction by addressing and resolving service-related issues promptly.
  • Streamlined work processes by implementing efficient organizational systems and procedures.
  • Increased team productivity with effective communication and collaboration strategies.
  • Managed a high volume of customer inquiries, demonstrating excellent problem-solving skills to resolve concerns quickly.

Education

Fashion Design & Technology - Arts, Tailoring, Fashion Design & Business

LONDON COLLEGE OF FASHION
Oxford Circus, London, United Kingdom

Business & Finance - Finance, Business Studies

THE COPLAND COMMUNITY SCHOOL AND TECHNOLOGY
Wembley, Middlesex, London, United Kingdom

Btec First Diploma Business Foundation & Design - Advertising, Marketing & Design

Copland Community School
Wembley, Middlesex, London, England

Stage 1 Certificate in British Sign Language

Willesden College of Durham University
North West London, United Kingdom

Skills

  • Social Media Management
  • Expense Tracking
  • Event Planning
  • Digital Marketing
  • Client Relationship Development
  • Microsoft Office Suite
  • Problem Solving
  • Team Leadership
  • Attention to Detail
  • Time Management
  • Decision-Making
  • Excellent Communication
  • Cultural Awareness
  • Customer Relations
  • Problem-Solving
  • Verbal Communication

Awards

Best Event planner - SYNERGY PRODUCTIONS CANADA - July 2008

Sweet Beginnings Wedding Consulting and Event Planners, August 2008 SWEET

BEGINNINGS WEDDING CONSULTING, Consulting and Decorating Training Program - Sept 2008

ADVANCEMENT OF COMMUNICATION, Stage 1 British Sign Language - March 2007

Outstanding Awards for best Customer service Coca-Cola Enterprise bottling company - May 2000

Canadas 100 women to watch - 2017

Wedding Wire - Couples choice awards

2019

Wedding Wire - Brides Choice awards 2019

References

Nicole Bonnie

FIRMA Consulting Group - Lead Strategist.

+1 (416) 807-8496

Nadia Goode

Vice president of peel elementary teachers local

  • +1 (416) 999-6014

Timeline

Aviation Services

PrimeFlight - Condor Airlines - Security Clearance
02.2024 - Current

Customer Service & Guest Experience

Woodbine Entertainment Group
08.2021 - 08.2023

Customer Service Associate Cashier

Loblaw Companies
07.2018 - 12.2019

Director of Sales

WorldVentures - Travel
09.2015 - 02.2019

Event Planner & Décor

YOUR MAIN EVENT | DESIGN & DÉCOR
09.2008 - Current

Event Planner

YOUR MAIN EVENT | DAY OF COORDINATION
09.2008 - Current

Event Planner

SWEET BEGINNINGS
09.2006 - 01.2008

Customer Service Manager

NATIONAL BRIDAL SHOW | MAIN SPONSOR
09.2006 - 01.2017

Fashion Design & Technology - Arts, Tailoring, Fashion Design & Business

LONDON COLLEGE OF FASHION

Business & Finance - Finance, Business Studies

THE COPLAND COMMUNITY SCHOOL AND TECHNOLOGY

Btec First Diploma Business Foundation & Design - Advertising, Marketing & Design

Copland Community School

Stage 1 Certificate in British Sign Language

Willesden College of Durham University
SAMANTHA CROSSLEY