Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
SAMANTHA CARFRAE

SAMANTHA CARFRAE

Oakville,ON

Summary

Dynamic and detail-oriented professional with a Bachelor of Commerce degree from the University of Guelph, specializing in Management and minoring in Sport and Event Management. Currently employed as a Marketing and Events Manager at The Pump Group, excelling in organizing and executing successful events and managing marketing initiatives. Highly skilled in internal and external communication, with a strong focus on customer satisfaction and team collaboration. Driven by a passion for continuous learning and constantly seeking out new opportunities to enhance personal and professional growth.

Overview

4
4
years of professional experience

Work History

Marketing & Events Manager

The Pump Group
10.2023 - Current
  • Collaborate closely with senior management and restaurant staff to craft marketing strategies that align with business objectives.
  • Manage, capture, and coordinate social media pages, websites, ad campaigns, newsletters, and Google reviews to enhance brand presence, attract new customers, and drive sales growth.
  • Oversee all guest experiences, bookings, and event coordination, ensuring seamless execution of dining experiences and significant events (e.g., parties, celebrations, themed nights)
  • Manage back-end of booking software, coordinate all logistical aspects of events, and implement initiatives to maximize customer engagement and revenue growth.

Restaurant Server

Oakville Pump and Patio
04.2022 - 09.2023
  • Ensure excellent customer service is provided in a professional, proactive, and timely manner to maintain continuous customer relationships and ensure positive, seamless experiences
  • Responsibilities include providing menus, attending to all tables and customers, memorizing orders, providing reasonable knowledge and recommendations, serving drinks and foods, clearing and cleaning tables, restocking and organizing supplies, and helping colleagues when needed
  • Following all restaurant protocols and legal guidelines, adhering to all roles and responsibilities on each shift to ensure efficiency and effectiveness in the workplace.

Brand Activation Manager

Ace Beverage Group
09.2021 - 04.2022
  • Created brand awareness for Cottage Springs by providing products to legal University students
  • Prompted brand engagement by interacting with customers through social media platforms
  • Worked closely with the target audience to network the brand across a designated region, distributing products to individuals upon request
  • Took initiatives to engage in the community and give back while embracing the brand.

Social Media Marketing Intern

LMA Communications
05.2021 - 09.2021
  • Worked on multiple accounts, fostering a close relationship with the clients to properly portray the brand and create continuous growth across various social media platforms
  • Responsibilities included: monthly reporting, content creation scheduling, generating monthly content calendars, scheduling posts through various social media platforms, competitive research, and pitching content ideas to clients.

Brand Activation Manager

Ace Beverage Group
10.2020 - 04.2021
  • Created brand awareness for Cottage Springs by providing products to legal University students
  • And engaging through personal social media platforms
  • Prompted brand engagement by interacting with customers through social media platforms
  • Worked closely with the target audience to network the brand across a designated region, distributing products to individuals upon request
  • Took initiatives to engage in the community and give back while embracing the brand.

Front Desk Receptionist

Winston Park Medical Centre
05.2020 - 09.2020
  • Demonstrated ability to work in afast-paced environment while balancing daily duties and tasks, such as phone calls, emails, scheduling, paperwork, file organization, and attending to in-clinic patients
  • Communicated professionally and effectively to patients verbally and non-verbally through face-to-face interactions, over the phone, or via email to address and attend to all patient's requests
  • Fostered strong work relationships with colleagues by working in cohesion to complete all designated tasks.

Marketing Intern

goTRG
04.2020 - 09.2020
  • Adapted to new tasks and duties assigned daily that required flexibility and further learning to compensate for the effects of Covid-19
  • Established fantastic verbal and non-verbal communication skills by working remotely to stay in touch with employers and colleagues.
  • Gained commercial awareness in the reverse logistics industry by completing everyday tasks, such as report creation, goTRG marketing content creation, interacting with other companies in the industry, and experiencing front-line facility work.

Education

Bachelor of Commerce - Management Major, Sport & Event Management Minor

University of Guelph
04.2023

High School Diploma -

Oakville Trafalgar High School
Oakville
06.2019

Skills

  • Promotional advertising
  • Creative Direction
  • Social Media Management
  • Strategic Planning
  • Team leadership and supervision
  • Deadline Management
  • Customer Engagement and Service
  • Organization and Planning
  • Project Oversight
  • Software Tools: Google Analytics, Webflow, Canva, Microsoft

Accomplishments

  • Competition Champion of the Blue Jays Sales Strategy Pitch Competition, 04/01/23, The University of Guelph & Toronto Blue Jays, Worked alongside a team to develop and pitch an innovative ticket sales strategy for the Toronto Blue Jays to the professor, classmates, and Blue Jays Manager of Membership Sales. Competed against other classmates, making it through multiple rounds, and was recognized as the winning team by the Toronto Blue Jays Manager of Membership Sales.
  • Finalist in the Lang Equity, Diversity, and Inclusion Competition, 04/01/23, The University of Guelph & John F. Wood Centre, Worked with a team of three other students over four months to create an inclusive hiring procedure aimed at eliminating biases within the screening process of hiring. Was chosen as a finalist out of 145 teams to pitch in the competition as a team to a panel of judges from the University of Guelph and John F. Wood Centre.

Timeline

Marketing & Events Manager

The Pump Group
10.2023 - Current

Restaurant Server

Oakville Pump and Patio
04.2022 - 09.2023

Brand Activation Manager

Ace Beverage Group
09.2021 - 04.2022

Social Media Marketing Intern

LMA Communications
05.2021 - 09.2021

Brand Activation Manager

Ace Beverage Group
10.2020 - 04.2021

Front Desk Receptionist

Winston Park Medical Centre
05.2020 - 09.2020

Marketing Intern

goTRG
04.2020 - 09.2020

Bachelor of Commerce - Management Major, Sport & Event Management Minor

University of Guelph

High School Diploma -

Oakville Trafalgar High School
SAMANTHA CARFRAE