Samantha Bloom
Beverly Hills
Summary
An East Coast native, with more than a decade spent in Asia helping bread & butter businesses scale brands, cultivate ethos & breathe new life into the customer journey, I implement formulas which drive equity; converting short term practical solutions into long-term avenues of sustainability. My expertise includes content curation, campaign management & conceptual modeling. You’ll find me today in the heart of Los Angeles at the intersection of sales & marketing—streamlining strategies for success in international markets & growth beyond borders.
Overview
11
11
years of professional experience
Work History
Owner/Principal
Applecart Capital LLC
06.2022 - Current
- With concentrations in data hybridization, pivot marketing, & customer strategy, Applecart Capital aspires to create substance & value for SMB across the greater Los Angeles area; advising fellow entrepreneurs on the art of the lean startup & the ABC’s of brand revival
- Whether brick & mortar, pop-up, e-brand, or niche-market e-commerce, my raison d'etre is to offer my clients a cost-effective blueprint for success; catalyzing growth & self-sufficiency— connecting the dots from brand to demand.
Marketing Strategist
SR Bloom Consulting
12.2016 - Current
- Conceptualized & produced creative assets; collaborated with digital design teams on prototype packaging & labels
- Designed printed labels for award-winning craft beers such as Halo-Halo Filipino-Style Refreshment Ale & Paradise Pacific Pale Ale
- Developed & executed paid social media campaigns to boost foot traffic, engagement & conversion
- Conceived & curated email marketing campaigns (promotional, dedicated, abandon cart), surveys & virtual newsletters to expand sales funnels
- Designed marketing materials to drive website traffic, support brand awareness, & increase overall visibility of service-good mix
- Designed tri-fold and virtual brochures with compelling ad-copy for private label brands
- Served as community manager for clients’ social pages, including Facebook, Twitter & Linkedin
- Managed website launches & eCommerce applications including Shopify, Lazada & Amazon
- Key Clients: Makati Shangri-La’s Heads by Volu-med (Bergmann Kord), Children’s Talent Education Center (CTEC), Great Islands Craft Brewery.
Client Advisor
Louis Vuitton Americas
11.2020 - 12.2020
- Responsible for greeting new customers, closing sales, relaying product knowledge & offering personal recommendations to loyal patrons of the Maison
- Maintained knowledge of holiday sales and promotions, policies regarding payment, exchanges, & security practices
- Organized visual merchandising display for Los Angeles Lakers Larry O’ Brien Trophy Case in commemoration of 2020 NBA finals championship win.
Junior Broker, Account Executive
Allen Meyer Group, LLC
05.2020 - 10.2020
- Helped managing partners achieve sales targets & increase revenue despite challenging market due to COVID-19 pandemic
- Marketing & sales relationships all built & maintained virtually, demanding exceptional client-centric mindset & follow-up
- Deepened relationships with install-based customers
- Negotiated & set pricing schedules for sales quotes, promotions & bilateral deals
- Delivered over one million PPE items, alongside sales team, during height of the COVID-19 pandemic to various hospitals, essential businesses, & nonprofits throughout the Tri-State Area
- Developed KPIs & outlined branding initiatives through strong cross-functional partnerships
- Established & nurtured strategic partnerships with manufacturers & merchants across the Pan-Pacific Region; coordinated purchasing contracts & sales agreements
- Collaborated with creative team on product development, labels & packaging for signature brand of hand sanitizers
- Key Clients: YMCA, LAPD, Kaiser Permanente.
Senior Editor, Consultant
Kingston College Consulting
08.2017 - 12.2019
- Delivered personal brand counseling to division one athletes; including members of the NCAA: Football Bowl Subdivision
- Supervised client interviews & counseled college applicants on logistics & intricacies of the admissions process
- Worked from outlines to develop key points & topics for discussion with board of admissions for Ivy-League, Tier 1 & vocational institutions
- Copy-edited admissions essays & essay supplements with focus on linear flow of thesis statements, connectivity between paragraphs, literary devices & contextual references
- Responsible for ensuring final products are free of grammatical errors and common spelling mistakes
- Key Clients: University Of Wyoming, Columbia University, Penn State.
Exec. Sales Manager & Exec. Assistant
Gilmore Wines & Spirits
11.2014 - 12.2016
- Provided front-line assistance to sales personnel; directly interacting with customers by conducting test drives, relaying pricing information, generating leads & closing sales
- Piloted design philosophy for pre-& post-production stages of campaign launches with emphasis on vertical expansion
- Developed sales decks & incentives campaigns for B2B affiliate networks/programs
- Organized end-to-end sales lifecycle from point of sale to delivery, including invoicing & shipping
- Supported C-Suite with executive assistant tasks including T&E, purchase orders & inventory management
- Assisted with workspace optimization, quality control & retail floor planning
- Developed content timelines, managed social media accounts & customer service communications
- Key Clients: The Peninsula-Manila, Marco Polo Hotel, Gold’s Gym.
Event Marketing Specialist
06.2012 - 12.2014
- F&B - Business Development, PR & Branding
- Brand Ambassador responsible for organizing & managing nightly events featuring internationally renowned musical artists & talent
- Represented luxury nightclubs & fine dining establishments across guerilla marketing campaigns & VIP client-relations
- Crafted signature cocktail recipes to promote pop-ups, product launches & cross-promotional marketing initiatives
- Key Clients: Republiq Club (Resorts World Manila), Bleeding Heart Rum Co., Pernod Ricard Philippines, Inc.
Education
BA - English Studies
Hawaii Pacific University
Honolulu, HISkills
- MS Office 365 (Excel, Word, PowerPoint), Google Drive, G Suite, Adobe Creative Cloud, CRM’s (VanillaSoft, Salesforce), Serato DJ Software
Affiliations
Sigma Tau Delta (ΣΤΔ) International English Honor Society, Philippine International Jazz Foundation, American Football Federation of the Philippines.
Additional Information
- AWARDS & ACCOLADES: , Ka ‘Imi Ola Scholarship
Languages
French
Professional Working
Tagalog
Native or Bilingual
Timeline
Owner/Principal
Applecart Capital LLC
06.2022 - Current
Client Advisor
Louis Vuitton Americas
11.2020 - 12.2020
Junior Broker, Account Executive
Allen Meyer Group, LLC
05.2020 - 10.2020
Senior Editor, Consultant
Kingston College Consulting
08.2017 - 12.2019
Marketing Strategist
SR Bloom Consulting
12.2016 - Current
Exec. Sales Manager & Exec. Assistant
Gilmore Wines & Spirits
11.2014 - 12.2016
Event Marketing Specialist
06.2012 - 12.2014
BA - English Studies
Hawaii Pacific University
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