Samana Haider
MISSISSAUGA,Canada
Summary
Dynamic marketing professional with a proven track record at Sephora, excelling in social media strategy and community management. Achieved a 582% increase in engagement through innovative content development. Skilled in analytics and campaign execution, I thrive in fast-paced environments, consistently delivering impactful results and fostering collaboration across diverse teams.
Overview
4
4
years of professional experience
Work History
STAGE CONSULTANT
SEPHORA
02.2022 - Current
- Collaborated with clients to create tailored action plans addressing specific challenges and achieving objectives.
- Collaborated with global partners, including LVMH, Estée Lauder, Shiseido, and Unilever, to support brand campaigns.
- Developed and published platform-native social media content, increasing views and engagement by 582%.
- Analyzed customer engagement trends to inform content strategy and merchandising decisions.
- Implemented promotional displays that enhanced customer engagement and increased foot traffic.
- Led South Asian ERG of 130+ members, executing initiatives that strengthened community engagement.
- Balanced multiple priorities in fast-paced environment, consistently exceeding performance targets and driving results.
RESEARCH ASSISTANT
UNIVERSITY OF TORONTO
01.2024 - 03.2024
- Developed executive-ready reports and visual dashboards to facilitate stakeholder decision-making.
- Transformed complex data into clear narratives for diverse audiences.
- Analyzed sustainability and operational performance data using Power BI, impacting 30% of strategic project updates.
- Organized research documentation for efficient retrieval, enhancing accessibility for team members.
- Collaborated with faculty on grant proposals and project planning, contributing to successful project outcomes.
- Prepared reports, presentations, and articles using Microsoft Word and PowerPoint.
- Maintained a comprehensive database of research activities, supporting project tracking and reporting.
- Gathered data from various sources, including online databases, libraries, and interviews with experts.
CONTENT DEVELOPMENT INTERN
INDUS SPACE
06.2023 - 08.2023
- Developed SEO-optimized blogs and case studies aligned with brand positioning, increasing web traffic by 30%.
- Managed SEO optimization tasks, including keyword research and analysis.
- Tracked engagement, traffic, and conversion metrics; provided performance reports with actionable optimization recommendations.
- Identified emerging topics within specific industries or topics relevant to the target audience.
- Analyzed user feedback to identify areas of improvement in current content pieces.
- Developed engaging written content for various platforms and audiences.
- Supported marketing initiatives by creating promotional content materials.
- Collaborated with marketing and leadership teams to align content with business objectives.
- Translated company strategy into engaging social narratives, enhancing brand discovery and relevance.
- Led platform-native video storytelling across Instagram, TikTok and Facebook growing followers by 40%.
Education
HONOURS BACHEL'S DEGREE - DIGITAL ENTERPRISE MANAGEMENT
UNIVERSITY OF TORONTO
Toronto, ON11-2023
Skills
- Social media strategy
- Social Strategy & Platforms
- YouTube Strategy
- Meta (Instagram/Facebook) Strategy
- TikTok Strategy
- LinkedIn leadership
- Paid social strategy
- Campaign execution
- Governance & Social media policy
- Social storytelling
- Community management
- KPI Development
- A/B testing
- Analytics
- Optimization
- Jira
- Trello
- AI drafting tools
- Optimization
Websites
Tools And Technology
- HubSpot
- Power BI
- Tableau
- Jira
- Trello
- Agile Methodologies
- CapCut
- SEO Tools
- AI-powered tools for drafting, analytics, and optimization
Timeline
RESEARCH ASSISTANT
UNIVERSITY OF TORONTO
01.2024 - 03.2024
CONTENT DEVELOPMENT INTERN
INDUS SPACE
06.2023 - 08.2023
STAGE CONSULTANT
SEPHORA
02.2022 - Current
HONOURS BACHEL'S DEGREE - DIGITAL ENTERPRISE MANAGEMENT
UNIVERSITY OF TORONTO