Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
Timeline
Generic

Sam Sum

Markham,ON

Summary

Dynamic executive with a proven track record at TI Foods, driving revenue growth through strategic planning and market analysis. Expert in financial analysis and contract negotiation, I have successfully led mergers and acquisitions, enhancing profitability and expanding market share. A visionary leader, I excel in team building and fostering strong client relationships.

Overview

34
34
years of professional experience

Work History

President

TI Foods
Markham, Ontario
07.2003 - 06.2020
  • Led mergers and acquisitions to strengthen market position and enhance product offerings.
  • Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
  • Executed on-time, under-budget project management to adhere to project road map.
  • Negotiated contracts with vendors, suppliers and other partners.
  • Oversaw new market exploration, product development and overseas production possibilities for business expansion objectives.
  • Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
  • Developed and executed strategic business plan to attain assigned metrics.
  • Delivered speeches and attended industry conferences to promote company image and engage with buyers.
  • Determined performance goals and offered tactics for achieving milestones.
  • Conducted regular performance reviews and made adjustments to align with strategic objectives.
  • Oversaw the development and launch of new products and services.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
  • Developed long-range plans for business growth, resulting in increase in annual sales.
  • Led strategic planning and execution to enhance profitability and company growth.
  • Signed and approved budgets for new funding and program initiatives.
  • Provided leadership and guidance on budgeting decisions to maximize resources available.
  • Collaborated with staff members to ensure operational efficiency of the organization.
  • Hired, trained, and mentored staff members to maximize productivity.
  • Identified new business opportunities through market research.
  • Cultivated and maintained positive working relationships with employees, executives and other stakeholders.
  • Drove revenue by cultivating successful client relations.
  • Analyzed competitive landscape to inform strategic decision-making.
  • Directed company-wide budgeting, financial planning, and analysis processes.
  • Optimized supply chain to reduce materials costs and improve distribution.
  • Resolved conflicts between staff members by listening attentively and providing constructive feedback.
  • Led strategic planning and execution to drive company growth and profitability.
  • Represented the organization at community events and public forums to promote its mission.
  • Represented the company in industry events, conferences, and public engagements.
  • Analyzed financial statements and forecasts to improve programs, performance and policies.
  • Monitored market trends and adjusted strategies accordingly.
  • Acted as an ambassador of goodwill for the organization by engaging positively with external parties.
  • Developed and executed strategies for entering new markets and increasing market share.
  • Developed policies, procedures, and short-term and long-term goals for the organization.
  • Created a marketing plan to increase awareness of the organization's activities in the community.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.

Sales & Marketing Director

TI Foods
Scarborough, Ontario
07.1989 - 06.2003
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
  • Created and managed budgets for sales and marketing initiatives.
  • Negotiated contracts with vendors to secure favorable terms and pricing.
  • Directed and coordinated products, services and sales activities.
  • Developed partnerships with external organizations for joint promotions or collaborations.
  • Gained market share in new sales performance through aggressive team training.
  • Motivated and mentored employees to increase knowledge, skills and career potential within company.
  • Hired and motivated high-performing sales team.
  • Analyzed market trends to identify new business opportunities.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Supported sales team members to drive growth and development.
  • Negotiated deals with vendors and suppliers for procuring necessary resources at competitive prices.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Performed data analysis using software tools like Excel or Tableau for better understanding of customer behavior patterns.
  • Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
  • Collaborated with product development teams to create new products that meet customer demands.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Conducted market research to understand customer needs and preferences.
  • Analyzed competitor activities in the market and identified opportunities for growth.
  • Created and distributed promotional materials to increase brand awareness.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Implemented effective pricing strategies according to industry trends and customer segmentation criteria.
  • Oversaw regional and local sales managers and staff.
  • Organized events such as conferences, exhibitions, seminars. to promote products and services.
  • Identified areas of improvement in the sales process and developed action plans accordingly.
  • Resolved customer complaints regarding sales and service.
  • Coordinated with marketing team to create effective campaigns for products or services.
  • Coached, developed and motivated team to achieve revenue goals.
  • Developed and implemented effective sales strategies to increase market share.
  • Managed a team of sales representatives by providing guidance, training, and support when needed.
  • Conducted market research and reported on competitors.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Identified needs of customers promptly and efficiently.
  • Maintained updated knowledge through continuing education and advanced training.
  • Managed inventory and supplies to ensure materials were available when needed.
  • Prioritized and organized tasks to efficiently accomplish service goals.

Project Engineer (Structural)

Jablonsky Ast and Partners
Toronto, Ontario
05.1986 - 06.1989
  • Coordinated meetings with stakeholders including clients, architects, engineers, subcontractors and other parties involved in the project.
  • Finished projects on time and within budget.
  • Provided technical advice and guidance on design concepts and construction methods.
  • Coordinated with stakeholders to define project scope, objectives and deliverables.
  • Interacted with clients to interpret needs and requirements.
  • Coordinated with team members to ensure timely completion of tasks.
  • Determined design criteria or specifications.
  • Generated engineering documentation and oversaw design projects.
  • Reviewed blueprints, drawings and specifications for accuracy and completeness prior to construction commencement.
  • Completed regulatory documents concerning safety issues.
  • Coordinated activities with suppliers, contractors or other departments.
  • Generated technical reports for customers.
  • Conducted regular inspections at job sites in order to monitor safety protocols being followed by contractors.
  • Compiled reports detailing progress updates and budget information.
  • Utilized mathematical skills and understanding of engineering principles to design new products.
  • Supervised installation of materials and equipment for compliance with drawings and specifications.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Worked with cross-functional teams to achieve goals.

Education

Bachelor of Science - Civil Engineering (Structural)

University of Toronto
Toronto, ON
04-1986

Diploma - Civil Engineering

Seneca College of Applied Arts And Technology
North York, ON
04-1983

Skills

  • Financial analysis
  • Project management
  • Contract negotiation
  • Market research
  • Strategic planning
  • Revenue growth
  • Business development
  • Team building
  • Performance evaluation
  • Customer relationship management
  • Operational efficiency
  • Public speaking
  • Supply chain optimization
  • Competitor research
  • Business intelligence
  • Mergers and acquisitions
  • Analytical skills
  • Capital fundraising
  • Relationship building
  • Teamwork and collaboration
  • Integrity and ethics
  • Contract administration
  • Ethical leadership
  • Competitive analysis
  • Market analysis
  • Business strategy
  • Legislative review
  • Develop business structures
  • Event planning
  • Budgeting and forecasting
  • Self motivation
  • Decision-making
  • Complex Problem-solving
  • Written communication
  • Environmental awareness
  • Profitability optimization
  • Adaptability and flexibility
  • Commission structures
  • Multitasking Abilities
  • Brand management
  • Risk management
  • Visionary leadership
  • Goal setting
  • Operations oversight
  • Problem-solving abilities
  • Service delivery oversight
  • Executive leadership
  • Partnership development
  • Succession planning
  • Marketing expertise
  • Staff management
  • Trade negotiations
  • Vendor sourcing and negotiations
  • Business administration
  • Capital expenditure planning
  • Leadership team building
  • Program administration

Affiliations

  • Love playing sports of pickleball and table tennis
  • Love outdoor activities of hiking, biking and snowshoeing
  • Love travelling around the world and enjoying different types of cuisines

Languages

English
Professional
Chinese (Mandarin)
Professional
Chinese (Cantonese)
Professional
Thai
Limited
Lao
Limited

Accomplishments

Award of Merit (nominated by Mr. Jim Pilkington, Wal-Mart Canada Corp.), as part of the Chinese Canadian Entrepreneur Awards 2011

Timeline

President

TI Foods
07.2003 - 06.2020

Sales & Marketing Director

TI Foods
07.1989 - 06.2003

Project Engineer (Structural)

Jablonsky Ast and Partners
05.1986 - 06.1989

Bachelor of Science - Civil Engineering (Structural)

University of Toronto

Diploma - Civil Engineering

Seneca College of Applied Arts And Technology

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Sam Sum