Salpi Thorossian
Orange County
Summary
Brand Manager and creative marketing leader with 5+ years of experience helping build, launch, and scale a women-focused health, fitness, and supplement brand in a fast-paced startup environment. Skilled in brand strategy, product launches, campaign development, creative direction, influencer and athlete partnerships, event production, content strategy, copywriting, and cross-functional project management. Known for turning brand vision into actionable campaigns across social media, web, email, paid creative, community events, and product storytelling. Experienced in leading launches from concept to execution, managing vendors and creative teams, developing customer-facing messaging, and building community-driven marketing moments that increase brand awareness, engagement, and sales.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Brand Manager / Creative Strategy Lead
One Sol
Orange County, California
06.2020 - Current
- Helped build and scale One Sol from pre-launch into a multi-million-dollar women’s supplement brand, supporting growth across $25M+ in total sales, 342K+ orders, and 8.2M+ website sessions.
- Supported early-stage brand development, including demographic research, target audience definition, brand positioning, and launch preparation before the company entered the market.
- Lead brand and product marketing strategy across product launches, seasonal campaigns, bundles, community events, athlete partnerships, email/SMS, social media, and paid creative.
- Develop campaign briefs, UGC scripts, ad concepts, shot lists, launch calendars, product education materials, PR inserts, and athlete deliverable guidelines.
- Own customer-facing messaging and product storytelling for core supplement categories including Creatine+, Protein, Hydration, Greens, Magnesium, Pre-Workout, Fat Burner, and Beauty Sleep.
- Guide influencer and athlete marketing initiatives through creative direction, product education, campaign concepts, content expectations, and performance-focused angles.
- Lead and support community activations including 5Ks, beach walks, workout events, launch events, charity collaborations, vendor villages, and product sampling experiences.
- Collaborate with leadership, social, content, email, design, video, operations, vendors, photographers, videographers, creators, and athletes to execute campaigns from concept to completion.
- Contributed to brand awareness and social-led commerce, supporting $2.6M+ in Instagram-attributed sales and $365K+ in TikTok-attributed sales.
Founder / Brand Developer
Soleia Swim Co.
04.2026 - Current
- Developing a women’s swimwear brand focused on modest, playful, timeless designs with a soft coastal romantic visual identity.
- Lead early-stage brand development including brand voice, visual direction, manufacturer outreach, sample coordination, design feedback, product positioning, and launch planning.
- Communicate with international manufacturers to develop custom swimwear samples, negotiate sample details, review production options, and evaluate design feasibility.
Founder / Event Decor Specialist
That’s So Pop OC
05.2026 - Current
- Operate a balloon and event décor service in Orange County, creating custom installations for birthdays, showers, brand events, and private celebrations.
- Manage client communication, pricing, mood boards, vendor sourcing, setup logistics, and on-site execution.
- Develop custom event concepts that balance client budget, visual impact, portfolio value, and operational feasibility.
Education
Bachelor’s Degree - Marketing
Concordia University — John Molson School of Business
01-2021
Studies - Psychology
Dawson College
01-2019
Skills
- Brand Strategy & Positioning
- Creative Direction
- Product Marketing
- Campaign Management
- Content Strategy
- Social Media Marketing
- Influencer & Athlete Marketing
- UGC & Paid Ad Scripting
- Event Production
- Product Launch Planning
- Copywriting & Brand Voice Development
- Customer Education
- Cross-Functional Project Management
- Startup Operations
Certification
- CPT - Certified Personal Trainer
- CNC - Certified Nutrition Coach
Languages
French
Native or Bilingual
English
Native or Bilingual
Armenian
Native or Bilingual
Tools & Platforms
- Ecommerce & Website Platforms: Shopify, Squarespace
- Email/SMS Marketing: Klaviyo, Kinn Notifications
- Creative & Design: Canva, Adobe XD
- Content & Social Platforms: Instagram, TikTok, YouTube, Meta platforms
- Productivity & Collaboration: Google Sheets, Google Docs, Google Drive, Google Workspace
- Event Platforms: Eventbrite
- Additional Tools: Experience adapting quickly to new startup tools, creative platforms, ecommerce systems, and campaign management workflows
Timeline
Founder / Event Decor Specialist
That’s So Pop OC
05.2026 - Current
Founder / Brand Developer
Soleia Swim Co.
04.2026 - Current
Brand Manager / Creative Strategy Lead
One Sol
06.2020 - Current
Studies - Psychology
Dawson College
Bachelor’s Degree - Marketing
Concordia University — John Molson School of Business