Collaborated with Creative and Productionto define the product roadmap and prioritize features, balancing player needs, design vision, and business objectives.
Led cross-functional teams including Data Analysts, Community Managers, and Live Ops Specialists to drive data-informed product decisions
Developed and executed monetization and live operations strategies in collaboration with Production, Design, and UX teams
Drove significant KPI improvements—boosting retention, engagement, and monetization during Assassin’s Creed Rebellion’s Soft Launch—contributing directly to its successful Global Launch.
Business Performance Manager
Gameloft
Cluj-Napoca, Romania
01.2016 - 01.2017
Iron Blade
Defined and executed monetization and live operations strategies including in-game economy balancing, segmented offers, and daily dungeon systems to drive long-term engagement and revenue.
Oversaw analytics implementation, ensuring robust tracking to support data-driven decisions across feature performance and player behavior.
Performance Manager
gumi Europe
Paris, France
03.2014 - 10.2015
Brave Frontier RPG
Advised product teams on feature and event design using in-game analytics, KPI forecasting, and revenue modeling to support strategic Live Ops and User Acquisition planning.
Drove record-breaking monetization for Brave Frontier RPG, contributing to the studio’s first period of sustained profitability through data-informed recommendations.
Product Manager
Chillingo (Electronic Arts)
Macclesfield, UK
02.2012 - 03.2014
Released game titles every week
Guided partner studios through the shift to Free-to-Play, providing strategic recommendations on monetization, engagement, virality, and A/B testing across both production and live phases.
Delivered impactful analytics and KPI insights that contributed to Iron Force reaching Top 100 Grossing status in over 100 countries (2013–2015), supporting Chillingo’s successful F2P transformation.