Salma Ali
Summary
Creative and strategic media professional with a strong background in content development, digital storytelling, and audience engagement. Proven track record of leading high-impact campaigns, managing multi-platform content strategies, and fostering inclusive narratives that connect with diverse audiencesSkilled in handling documentation, contracts, and budgets with precision, while fostering strong relationships across creative teams.
Overview
6
6
years of professional experience
Work History
Creative Producer & Brand Partnerships Lead
Motiversity
Edmonton, AB
11.2019 - 09.2022
- Co-led content strategy for one of the world’s largest motivational media brands, helping videos surpass 200M+ views across platforms.
- Produced original video and audio content designed to inspire, uplift, and emotionally resonate with global audiences.
- Managed a network of speakers, editors, and voiceover talent, overseeing timelines, approvals, and creative cohesion.
- Developed and pitched branded content proposals to aligned partners and sponsors, resulting in successful long-term collaborations.
- Built systems to track engagement metrics across social channels, shaping creative decisions through data-driven insights.
- Maintained Motiversity’s distinct voice while innovating new content formats optimized for short-form video (TikTok, Reels, Shorts).
Digital Strategy Advisor
Canadian Digital Adoption Program
Vancouver, British Columbia
09.2022 - 06.2025
- Advised 50+ small-to-medium Canadian businesses on digital transformation strategies with a focus on storytelling, branding, and e-commerce integration.
- Translated complex business models into clear, goal-oriented Digital Adoption Plans that aligned with client identity and market positioning.
- Collaborated with entrepreneurs from diverse cultural and economic backgrounds, guiding them through federal grant compliance and digital funding eligibility.
- Synthesized large volumes of qualitative data to deliver customized, actionable roadmaps with measurable KPIs.
- Partnered with web developers, digital marketers, and SaaS vendors to vet tools and platforms that enhanced business growth and digital visibility.
- Maintained exceptional client satisfaction ratings by combining strategic advice with empathy, cultural sensitivity, and resourcefulness.
Education
Bachelor of Social Science - Communication & Sociology
University of Ottawa
Ottawa, ONSkills
- Production & Project Coordination: Experience managing contracts, purchase orders, scheduling, deliverables, and rights documentation in creative environments
- Digital Media Platforms: Proficient with YouTube, Instagram, and TikTok; skilled in content rollout, platform strategy, and editorial planning
- Workflow & Admin Tools: Trello, Google Workspace, HubSpot; experienced in budget tracking, invoicing, and cross-functional communication
- Content Development: Strong copywriting, branding, and messaging skills; background in storytelling for diverse digital and cultural audiences
- Post-Production & Logistics Support: Familiar with transcripts, subtitles, credits, and file prep; coordinated travel, equipment shipping, and team logistics
- Interpersonal & Organizational Skills: Highly organized with excellent communication and collaboration abilities; adept at managing shifting priorities and multiple stakeholders
Timeline
Digital Strategy Advisor
Canadian Digital Adoption Program
09.2022 - 06.2025
Creative Producer & Brand Partnerships Lead
Motiversity
11.2019 - 09.2022
Bachelor of Social Science - Communication & Sociology
University of Ottawa
Similar Profiles
Maria MarmolejoMaria Marmolejo
Senior Brand Manager- Brand Creative Lead at Western UnionSenior Brand Manager- Brand Creative Lead at Western Union
Haley CemperHaley Cemper
Brand, Partnerships & PR Lead at YNABBrand, Partnerships & PR Lead at YNAB
Katelyn CasanovaKatelyn Casanova
Brand Partnerships Manager, Industry Lead, Fashion at TikTokBrand Partnerships Manager, Industry Lead, Fashion at TikTok
Michael MerrellMichael Merrell
On MEDCON Orders for Ruptured Achilles Tendon at Prince Sultan Air Base, Saudi ArabiaOn MEDCON Orders for Ruptured Achilles Tendon at Prince Sultan Air Base, Saudi Arabia
Chetan SharmaChetan Sharma
PURCHASE MANAGER). TECHNICAL at VISHAL PIPES LIMITEDPURCHASE MANAGER). TECHNICAL at VISHAL PIPES LIMITED