Sally Alhamdan
Summary
Creative Design Marketing Associate with a passion for innovative marketing strategies and a strong creative vision. Proven ability to conceptualize and execute impactful marketing campaigns, leveraging a diverse skill set in graphic design, content creation, and brand development. Skilled in utilizing various digital marketing tools and platforms to enhance brand visibility and engage target audiences effectively. Exceptional project management abilities, adept at collaborating cross-functionally to ensure the seamless execution of marketing initiatives. Committed to staying updated on industry trends and best practices, constantly seeking to enhance marketing efforts and contribute to the growth and success of the organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Marketing Specialist
FreshWorks
06.2022 - 08.2023
- Ideated innovative region-specific marketing actions in conjunction with social media marketing, and product marketing teams.
- Worked closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.
- Wrote high-quality, tailor made content for continuous improvement of the website - making use of SEO principles, and analyzing past data.
- Designed and implemented email marketing campaigns to acquire new customers. Analyze data for continuous improvement of email campaigns.
- Conceptualized effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.
- Created innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.
- Developed content for blogs, thought leadership articles, industry stories - and liaised with the PR team to get it published in the right mediums
- Developed creative infographics, webinars and creative videos.
Social Media Brand Ambassador
Inventa
02.2017 - 06.2019
- Served as the primary liaison between the company and its online community, representing the brand's values and voice across various social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
- Developed and implemented engaging social media content strategies, leveraging tools such as Hootsuite, Buffer, & Sprout Social to schedule posts, monitor analytics, and optimize content for maximum reach and engagement.
- Created compelling and visually appealing multimedia content, including photos, videos, and infographics, using editing software such as Adobe Creative Suite, Canva, and PicMonkey to ensure consistent and on-brand messaging.
- Monitored social media trends and industry developments, utilizing tools like Google Analytics and social media analytics to gather insights and optimize content strategies, ensuring the brand remains at the forefront of digital trends.
- Fostered meaningful relationships with online followers and influencers, initiating and participating in conversations, responding to comments, and addressing customer inquiries or concerns in a timely and professional manner.
- Planed and executed social media campaigns and contests, coordinating with the marketing team to develop innovative and impactful initiatives that promote brand awareness and drive user engagement and participation.
- Collaborated with cross-functional teams, including marketing, public relations, and customer service, to ensure alignment of messaging and brand consistency across all communication channels.
- Actively monitored and protected the brand's online reputation, proactively addressing any potential issues or negative feedback, and working to enhance the overall brand sentiment and image.
- Prepared regular reports and analyses of social media performance, presenting key insights and recommendations to the management team to support informed decision-making and strategic planning.
Social Media Presenter
Simon Fraser University
04.2015 - 05.2018
- Hosted and presented engaging live social media broadcasts and events, delivering compelling and informative content to online audiences, utilizing platforms such as Facebook Live, Instagram Live, or YouTube Live.
- Created and produced high-quality video content for social media platforms, incorporating editing software like Adobe Premiere Pro, Final Cut Pro, & iMovie to ensure professional and visually appealing presentations.
- Engaged with online viewers in real-time, responding to comments, questions, and feedback during live broadcasts, fostering interactive and dynamic communication to build a strong online community and increase audience participation.
- Collaborated with the marketing and content creation teams to develop creative and impactful social media presentation strategies, aligning with the brand's objectives and values to enhance audience engagement and brand visibility.
- Conducted interviews and host discussions with guests, industry experts, and influencers, leveraging networking tools and resources to secure and maintain relationships with key individuals for regular guest appearances and collaborations.
- Collaborated with the production team to ensure seamless technical execution of live broadcasts, overseeing sound, lighting, and other production elements to deliver high-quality and professional presentations.
- Prepared post-event summaries and reports, providing comprehensive analyses and recommendations to the management team to support informed decision-making and future presentation strategies.
Education
Associate of Arts - Strategic Marketing And Marketing Analytics
University of British Columbia
Vancouver, BC05.2023
Associate of Arts - Minor in Translation In: Arabic, English, French
University of British Columbia
Vancouver, BC05.2023
Bachelor of Arts -
Simon Fraser University
Burnaby, BC06.2019
Skills
- Salesforce
- Marketing Analytics
- SEO Strategies
- Advertising Management
- Administrative Writing
- Blog Posts
- Graphics Editing
- Event Logistics
- Target Audience Analysis
- Adobe
- WordPress
- Canva
- Hootsuite
- Google Analytics
- Microsoft Dynamics 365
- Freshworks
- Zendesk
- SaaS Tools and Platforms (Google Workspace, Microsoft 365, Slack, and Zoom)
- Mailchimp
- HubSpot
- Photoshop, Illustrator, InDesign
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
French
Professional Working
Spanish
Limited Working
Certification
- HubSpot Academy Certifications
- Google Ads Certification
- Google Analytics Individual Qualification (GAIQ)
- Hootsuite Social Marketing Certification:
- Adobe Certified Expert (ACE)
- Google Data Analytics Certificate
- Google UX Design Certificate
- MOS Expert
Timeline
Regional Marketing Specialist
FreshWorks
06.2022 - 08.2023
Social Media Brand Ambassador
Inventa
02.2017 - 06.2019
Social Media Presenter
Simon Fraser University
04.2015 - 05.2018
Associate of Arts - Strategic Marketing And Marketing Analytics
University of British Columbia
Associate of Arts - Minor in Translation In: Arabic, English, French
University of British Columbia
Bachelor of Arts -
Simon Fraser University
Similar Profiles
Yuganya SundaramYuganya Sundaram
Lead Software Engineer at FreshworksLead Software Engineer at Freshworks
MAYASHREE SMAYASHREE S
Senior Account Executive at FreshworksSenior Account Executive at Freshworks
Aditya SudhirAditya Sudhir
Marketing Operations - Associate at FreshworksMarketing Operations - Associate at Freshworks
Nithya Niranjan VasanNithya Niranjan Vasan
Senior Analyst - Billing Operations at FreshworksSenior Analyst - Billing Operations at Freshworks
Mary EllettMary Ellett
Regional Marketing Specialist at Staff-Force PersonnelRegional Marketing Specialist at Staff-Force Personnel